2. 2
M2M
Smart
Phones
or
Tablets
Digital
Services
Source - More with Mobile, STL Partners
Device
Centricity
Service
Complex
(B2B2C)
Simple
(B2B)
Biz Model
Domain M2M IoT - Internet of Things
Terminology
Frequently used by
Telcos
More frequently used by broader
technology industry (e.g - start-ups)
Connectivity
Apps are oriented to
Telco networks (fixed
mobile or satellite)
Greater variety of hybrid
connectivity approaches. Combining
wide area with short range
networking
(Wifi, Bluetooth, Zigbee)
Target
Market
Primarily B2B apps
like asset mgmt., fleet
mgmt, POS etc
Broader Market that includes
consumer apps (B2C, B2B2C)
Value Chain Linear Value Chain
Multi-sided value chain that
accommodates several users of IoT
app data
Business
Model
Supplier driven (push)
model focusing on
Ops Efficiency
External and multi-sided (B2B2c)
focussing on innovation. Emergence
of consumer self serve (data pull)
Delivery
Model
Custom designs,
reliant on System
Integration expertise
Increasing tendency towards pre-
configured or plug and play
components to build IoT apps.
IoT
(Internet of
Things)
Digital Transformation
M2M to IoT
3. 3
Source - Gartner
IoT
Cloud Services
Things
Enterprise
Systems
On Device
Functions
On Device
Agents External Devices and Apps (Mobile, PC)
Business Systems (ERP, Custom apps, websites)
• M2M is silo based as it operates stand alone with individual value chains, like asset mgmt., smart
metering
• IoT is about combing data (horizontally) across slios and leading to higher value services. This
shared platform will appeal to SME/B. AT&T Digital, Deutsche Telekom (Qivicon). Niche platform
providers like Arrayent and Zonoff in the USA are already experimenting in this arena.
• Other approach is OTT, which relies on information being available to end users, via the Internet,
from connected devices and sensors. This can be conceptualised as a database for machine and
sensor data (e.g. environmental sensors in public spaces) that is accessible to IoT applications.
Telco M2M Platform
IoT Middleware and Platforms
Gateway/Aggregation
Data Management & Analytics (Big data, data minnig, machine learning)
Digital Transformation
IoT Architecture