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The GaryVee Content Model
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How Gary Vaynerchuk make's 30+ pieces of content from a single keynote.
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The GaryVee Content Model
1.
THE GARYVEE CONTENT MODEL
2.
1. THE CONTENT PYRAMID
3.
THE CONTENT PYRAMID
4.
THE CONTENT PYRAMID
5.
THE CONTENT PYRAMID
6.
THE CONTENT PYRAMID
7.
1. 1ESTABLISH PILLAR CONTENT
8.
1. ESTABLISH PILLAR
CONTENT1.1. ESTABLISH PILLAR CONTENT
9.
1. ESTABLISH PILLAR
CONTENT1.
10.
1. 2CREATE MICRO CONTENT
11.
2. CREATE MICRO
CONTENT
12.
2. CREATE MICRO
CONTENT
13.
5. CREATE MICRO
CONTENT2.
14.
1. 3DISTRIBUTE PILLAR &
MICRO CONTENT
15.
1. 3DISTRIBUTE PILLAR &
MICRO CONTENT
16.
DISTRIBUTE PILLAR &
MICRO CONTENT3.
17.
3. DISTRIBUTE PILLAR
& MICRO CONTENT3.
18.
DISTRIBUTE PILLAR &
MICRO CONTENT3.
19.
DISTRIBUTE PILLAR &
MICRO CONTENT3.
20.
1. 4GET COMMUNITY INSIGHTS
21.
1. 4GET COMMUNITY INSIGHTS
22.
4. GET COMMUNITY
INSIGHTS FROM PILLAR CONTENT KEY COMMENTS
23.
KEY COMMENTS 4. GET
COMMUNITY INSIGHTS FROM PILLAR CONTENT
24.
KEY COMMENTS 4. GET
COMMUNITY INSIGHTS FROM PILLAR CONTENT
25.
1. 5COMMUNITY DRIVEN MICRO
CONTENT
26.
1. 5COMMUNITY DRIVEN MICRO
CONTENT
27.
5. COMMUNITY DRIVEN
MICRO CONTENT EXAMPLE5.
28.
1. 6DISTRIBUTE SECOND-ROUND OF
MICRO CONTENT
29.
1. 6DISTRIBUTE SECOND-ROUND OF
MICRO CONTENT
30.
DISTRIBUTE SECOND-ROUND OF
MICRO CONTENT6. COMMUNITY DRIVEN MICRO CONTENT
31.
NOW LET’S SEE
HOW THE SAUSAGE GETS MADE IN REAL LIFE
32.
1. NOW ENTERING THE
GARYVEE CONTENT MACHINE:
33.
1. 1THE GARYVEE VIDEO
EXPERIENCE
34.
GV VIDEO EXPERIENCE1.
35.
GV VIDEO EXPERIENCE1.
36.
GV VIDEO EXPERIENCE1.
37.
1. 2THE GARYVEE AUDIO
EXPERIENCE
38.
2. GV AUDIO
EXPERIENCE
39.
1. 3FIRST ROUND OF
STORIES & MICRO CONTENT
40.
FIRST ROUND OF
STORIES AND MICRO3.
41.
1. 4DISTRIBUTION
42.
DISTRIBUTION: GV VIDEO EXPERIENCE 4.
43.
4. DISTRIBUTION: GV AUDIO
EXPERIENCE
44.
4. DISTRIBUTION: GV AUDIO
EXPERIENCE
45.
DISTRIBUTION: GV AUDIO EXPERIENCE 4.
46.
4. DISTRIBUTION: MICRO CONTENT
& STORIES
47.
1. 5COMMUNITY INSIGHTS
48.
5. LISTEN LISTEN
LISTEN KEY COMMENTS
49.
5. APPLY INSIGHTS
TO MICRO CONTENT5.
50.
5. APPLY INSIGHTS
TO MICRO CONTENT5.
51.
1. 6FACEBOOK MICRO
52.
FACEBOOK MICRO6.
53.
FACEBOOK MICRO6.
54.
FACEBOOK MICRO6.
55.
1. 7INSTAGRAM MICRO
56.
INSTAGRAM MICRO7.
57.
7. INSTAGRAM MICRO
58.
1. 8INSTAGRAM QUOTES
59.
INSTAGRAM QUOTES8.
60.
1. 9TWITTER QUOTES
61.
TWITTER QUOTES9.
62.
1. 10INSTAGRAM STORIES
63.
INSTAGRAM STORIES10.
64.
INSTAGRAM STORIES10.
65.
1. 11SNAPCHAT STORIES
66.
SNAPCHAT STORIES11.
67.
1. 12GIF CONTENT
68.
GIF CONTENT12.
69.
GIF CONTENT12.
70.
1. 13WRITTEN WORD
71.
GV.com WRITTEN WORD13.
72.
WRITTEN WORD13. GV.com
73.
WRITTEN WORD13. GV.com
74.
HERE ARE THE
RESULTS ;)
75.
1 KEYNOTE BECAME
OVER 30 PIECES OF CONTENT
76.
RESULTING IN OVER 35
MILLION VIEWS
77.
ACROSS MORE THAN
20 DIFFERENT SOCIAL PLATFORMS
78.
CONTENT
79.
CONTENT CONTENT
80.
CONTENT CONTENT CONTENT
81.
OH WAIT...
82.
MORE CONTENT!
83.
MORE CONTENT!
84.
THANK YOU FOR
YOUR ATTENTION GV.com
85.
GLOSSARY
86.
GLOSSARY
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