Hemos actualizado nuestra política de privacidad. Haga clic aquí para revisar los detalles. Pulse aquí para revisar los detalles
Active su período de prueba de 30 días gratis para desbloquear las lecturas ilimitadas.
Active su período de prueba de 30 días gratis para seguir leyendo.
Descargar para leer sin conexión
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Parece que ya has recortado esta diapositiva en .
¡Acabas de recortar tu primera diapositiva!
Los recortes son una forma práctica de recopilar diapositivas importantes para volver a ellas más tarde. Ahora puedes personalizar el nombre de un tablero de recortes para guardar tus recortes.La familia SlideShare crece. Disfruta de acceso a millones de libros electrónicos, audiolibros, revistas y mucho más de Scribd.
Cancela en cualquier momento.Lecturas ilimitadas
Aprenda más rápido y de forma más inteligente con los mejores expertos
Descargas ilimitadas
Descárguelo para aprender sin necesidad de estar conectado y desde cualquier lugar
¡Además, tiene acceso gratis a Scribd!
Acceso instantáneo a millones de libros electrónicos, audiolibros, revistas, podcasts y mucho más.
Lea y escuche sin conexión desde cualquier dispositivo.
Acceso gratis a servicios prémium como TuneIn, Mubi y muchos más.
Hemos actualizado su política de privacidad para cumplir con las cambiantes normativas de privacidad internacionales y para ofrecerle información sobre las limitadas formas en las que utilizamos sus datos.
Puede leer los detalles a continuación. Al aceptar, usted acepta la política de privacidad actualizada.
¡Gracias!