VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.
Each year, VDC reaches out to barcode technology suppliers, their channel partners, and end-users deploying the technology to understand how demand for barcode solutions is changing. We’ve spoken with the leading manufacturers of barcode hardware about 2010, and how they see their markets evolving in 2011 and beyond. These conversations are on-going. They enable us to segment and size those niche technology markets we cover very narrowly. More importantly, they shed some light on the probable evolution of these markets. We’re already in the process of complementing this research we’ve conducted with the supplier community with their channel partners and end-users and we think we’ve learned enough to update our annual forecasts. Today, we’ll be sharing some of these forecasts with you, and we’ll be highlighting some key factors suppliers have shared with us—factors that we think are responsible for the swift recovery we saw in 2010 and are continuing to witness in the first half of 2011.Specifically, we’ll be providing an overview of the Global Barcode Hardware market. Here, we will be reviewing some common trends that suppliers in each of the hardware markets we cover attribute to the recovery we’ve witnessed to date, along with some broader trends that we think bode well for the less immediate future.And while global trends are really important, anyone who is familiar with VDC knows that we think some of the best insights can be had when you provide a little more context, and it’s segmentation that that often provides this context, enabling us to compare and contrast segment-specific requirements with one another and the market at large. So, we’ll be providing some of this perspective along three lines:We’ll be talking about some of the differences we’re seeing when we speak with suppliers operating in different geographic regions. We’ll also be sharing some perspective we’ve gained talking to some of the larger global barcode hardware manufacturers who have the capability to compare and contrast market conditions and use requirements across established and merging country markets.Next, we’ll be delving at least one tier down into our product segmentation. We won’t be getting into all the gory detail that we provide in our estimates and forecasts, but we will be talking about some trends specific to printing and scanning that we think have real implications for barcode hardware suppliers and channel intermediaries alike.Last, we will spend a little bit of time on vertical markets and applications. For many of us, this is where the rubber meets the road, because ultimately our clients are really concerned with the end-user, the problems they are trying to solve with AutoID, and those advancements in technology that are enabling them to solve those problems faster and more cost effectively. So, that’s our agenda, and although this quickcast is pre-recorded, we’re always available via e-mail or telephone to talk about what we are working on, answer questions and trade ideas. Let’s get started.