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Long tail for learning
Srdjan Verbić
Petnica International
2013
20% of effort, 80% of results
There is a bottom-line for power
laws
Where to find unprofitable
movies
What percentage of the top 10,000 titles in
any online media store
(Netflix, iTunes, Amazon, or any other) will
rent or sell at least once a month?
What do you think?
Long tail
How does it work?
Short tail in education – one size fits
all
Long tail in education – individualized
approach
Peer learning
How did you learn about
Petnica?
On-line learning starts with
search
Value of ungoogleable
information
Reputation is…
• Which reputation?
• http://stackoverflow.com
• https://www.quora.com/
• Find
• Select
• Editorialize
• Arrange
• Create
• Share
• Engage
• Track
Curate!
Long tail
for learning
@sverbic

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Long tail for learning

Notas del editor

  1. Power laws in cumulative phenomena. Examples of Pareto ratios.Consequence of coined Matthew effect ("the rich get richer and the poor get poorer"). Term coined by sociologist Robert K. Merton in 1968 after gospel of Matthew.
  2. Rule 80/20 became Conventional wisdom. It is a widely held belief on which most people act.…This term was invented by John Kenneth Galbraith, who used it in The Affluent Society (1958) to describe economic ideas that are familiar, predictable, and therefore accepted by the general public.
  3. Finite cost of having a book in a bookstore or a film in a cinema.At least 1,500 spectators in two weeks.
  4. Big city has large audience, many cinemas, big bookstores…Barnes & Noble has 130,000 hard-copy books. Amazon has all of them plus many more.
  5. Question by Robbie Vann-Adib, the CEO of Ecast, a digital jukebox company, offer more than 150,000 tracks.Answer is 99%!
  6. Explanation is given by Chris Anderson in 2006. The book became “short-tail” bestseller.
  7. New “internet” economy has longer tail.
  8. “Smart machines” record your shopping behavior and opinions, recognize patterns, learn and advertize.Old books can appear again.Printing on demand is affordable.
  9. A syllabus is usually collection of educational “all time greatest hits”. The same “short-tailed” topics, concepts, and examples.Long tail goes to individualized approach.Why don’t we go for open textbooks?
  10. Take responsibility for you own education! Oh, you already did?Out-of-schools, personal contacts, participation, on-line learning
  11. First page of Google search is very short tail.Use more efficient search with more keywords.Try some other way of searching.
  12. Semantic searchMarketing machines tell you what is importantDull, predictable & (possibly) dangerous information
  13. Knowledge doesn’t live (any more) encyclopedias or secret books. Age of scarce information is over.Sharing and participating culture.Invest in contacts. Since we cannot experience everything, other people’s experiences, and hence other people, become the surrogate for knowledge.Učimo iz okruženja.‘I store my knowledge in my friends’ is an axiom for collecting knowledge through collecting people. - Karen StephensonBitno je stvoriti zajednicu.Encircle yourself with brilliant people.
  14. Personal learning network/environmentLinks are new currency
  15. Beware of trolls
  16. Even longer tail…