Within enterprises the cost of data storage is generally seen as a cost. Depending on the characteristics of an organisation the growth of data iis mainly driven by the growth in un-structered data which includes images, emails and texts.) This creates additional pressures as the skills, experience and resources to manage and use this data will become scarcer. And, pressure will be put on existing infrastructure unless alternative solutions are sought.

1. Avoiding the Pain of Data
Allowing individuals and organisations to
interact, collaborate and learn has many
obvious benefits.
Knowledge becomes an enabler and data a
strategic asset.
The alternative is that data becomes a liability.

2. …data as a resource
Allowing individuals and organisations to interact,
collaborate and learn.
Transforms how users can access and interact
with knowledge. And changes how they
experience and analyse information.
Organisations collect masses of data, and
semantic enhancement can make the content very
useful; converting this into a strategic resource.

3. We have looked at…
…tools and services to transform how we view,
select and interact with information, to change how
we experience and analyse knowledge.
And, how data can be repurposed through
machine-based processes.

4. We have looked at…
Making this available across the whole enterprise
and equipping individuals with the tools and
insights to find their own 'relevancy' with the data
owned by the organisation.

5. Why is this important?

6. Why is this important?
The Aberdeen Group surveyed 173 organisations
of which 99% indicated that their volume of data is
growing on average at 30% per year.
Generally, as the volume of data increases there is
more demand for storage.

7. Why is this important?
It is not only ‘business’ use that is driving this
demand.
This is driven by un-structured data such as video,
images and other formats.
This pressure is real as we are all data producers
via siren-channels such as YouTube and
FaceBook who have their own revenue models
which have this factored in.

8. Why is this important?
Since the advent of modern computing the cost of
storage has been a problem.
From 1999 there costs of storage reduced but as
the volume of data being stored increases there
are emerging pressures on costs.
It was estimated in 2010 that the annual
consumption of data was 9.57 zettabytes.
(one zettabyte is 1 000 000 000 000 000 000 000
bytes!)

9. Efficiency and Costs
Assuming that organisations collect data to make
use of it (rather than simply store it), then there are
many improvements available by creating different
descriptions of data and widening the opportunities
to use this data.
This comes from understanding its relevancy and
context; and, using this to convert it into useful
knowledge.

10. Efficiency and Costs
This is a conversion process.
Knowledge becomes an enabler and data a
strategic asset.
The alternative is that data becomes a liability.

11. Welcome to the Semantic Web
“an extension of the current Web, in which information is
given well-defined meaning, better enabling computers and
people to work in cooperation”
Tim Berners-Lee
The semantic web brings significant opportunities to
rediscover data and convert this into relevant knowledge.
Delivering your information in the right form, place and time
to the people you wish to communicate with.