Vaibhav Gardé

Greater Memphis Area United States

Digital Marketing Principal (Analytics) at FedEx Services

Logistics / Supply Chain

Experienced marketing analytics professional passionate about developing and testing better ways to engage customers across multiple touchpoints. Currently lead/co-lead projects to scale our Data Management Platform (DMP), measure the ROI of key marketing campaigns across search, social media, display, and other interactive marketing channels, and grow the FedEx Marketing Digital Intelligence practice. Have previously worked on cross-channel attribution to develop and apply model-driven metrics to test moving away from 'last-click'​ attribution, and deep CRM customer profiling analytics. Always looking to design analytically robust, metrics-driven approaches to understand and respond ...