1. 1
Unit 16
The future of travel and
tour industry
TRAVEL AND TOUR OPERATIONS

2. 2
Unit objectives:
• Explain social, political, and environmental issues
impacting Tour business.
• Explain the methods which can be used to understand
the potential impacts of factors affecting changes in
tourism business, e.g. political factors.
• Explain the importance of demand and supply issues
on future tourism provision.
TRAVEL AND TOUR OPERATIONS

3. 3
Topics
• Current tourism situation in the Philippines
• Reasons that tourists prefer to choose tour
operation or travel agent
• Factors affecting the future shape
of tourism trends
• Tourists of the future
TRAVEL AND TOUR OPERATIONS

4. 4
Current tourism situation
in the Philippines
• Measuring the growth of the travel industry requires
information about travelers and travel and tourism
business that can be compared from year to year.
• Measuring of growth is based on the number and
types of travelers, the number of people employed in
related businesses, and the amount of money travelers
spent.
TRAVEL AND TOUR OPERATIONS

5. 5
Reasons that tourists prefer to choose
tour operation or travel agent
People buy a package for two very basic reasons:
• To satisfy their need
• To satisfy a desire
25 Feb 2009 TRAVEL AND TOUR OPERATIONS

6. 6
Factors affecting the future shape
of tourism trends
• Political change
• Technology change
• Change in business practices
• Global security and safety
• Issues of concern to tourists
• Managing change in tourism
TRAVEL AND TOUR OPERATIONS

7. 7
The tourist of the future
Special-interest travel
These kind of people are more interested in enriching
their lives through experiences rather than hand-off
entertainment. They seek authentic, interactive,
highly involved, quality travel experiences, focusing
on in-depth coverage of the special interest topic or
destination at hand.
TRAVEL AND TOUR OPERATIONS

8. 8
Activity
1. Find out the pull factors for tourists in visiting
the Philippines as a destination.
2. Analyze the traveling trend for the
Philippines in the future and think how and
what factors should be used to pull non-target
tourists to the country.
TRAVEL AND TOUR OPERATIONS