Deploying Global eLearning Efficiently
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Developing an eLearning program for a globally distributed workforce presents several unique challenges. For it to be effective and cost efficient, you’re going to need to do more than just find a good translator (or a good eLearning provider). By following a few simple best practices you can easily sidestep the usual mistakes and avoid the common pitfalls that lead to high costs for global eLearning. The key is to consider localizing for design and delivery upfront, allowing you to maximize cultural adaption and increase roll-out speed in a way that can be replicated across any locale.
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Deploying Global eLearning Efficiently
- 1. 800.737.8481 www.viadelivers.com Welcome! Deploy Global eLearning Efficiently Webinar Copyright ©2012 ViaLanguage. All rights reserved.
- 2. NJ Your Presenters Darren Megarry - VP of Corporate Sales Darren has 15 years of sales and management experience in the software and electronics components markets, with five years experience in channel sales. Nic McMahon – VP of Learning Nic has spent the last 15 years helping organizations succeed globally through localization, learning and global resourcing initiatives. Nate Jolly – Director of Client Experience Nate has 10 years experience in the learning industry leading projects and working for major corporations like Oracle, Blue Coat, and Autodesk. Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 3. NJ Deploy Global eLearning Efficiently Agenda Why English isn’t Enough Challenges of global eLearning Upfront Considerations for Design & Delivery Q&A Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 4. NJ Why English isn’t Enough Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 5. NM Why English isn’t enough Addressing the assumptions 1. Localization is unnecessary 2. Localization is expensive Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 6. NJ Challenges Unique to Global eLearning Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 7. NM Challenges unique to global eLearning Thinking about the global language multiplier $$ Time & Cost Impact High Low Few $ Target Languages Copyright ©2012 ViaLanguage. All rights reserved. Many 800.737.8481 www.viadelivers.com
- 8. NM Challenges unique to global eLearning The push & pull complex Divide and conquer doesn’t work. Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 9. NM Challenges unique to global eLearning Limitations when taking eLearning global Proliferation of Devices Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 10. NM Challenges unique to global eLearning Limitations when taking eLearning global Global Platform Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 11. NM Challenges unique to global eLearning Limitations when taking eLearning global Multimedia Issues Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 12. DM Challenges unique to global eLearning Intel Example – Motion Graphics & Translation Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 13. NJ Upfront Considerations for Design & Delivery Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 14. NM Upfront considerations for design & delivery Integrate your approach Don’t disentangle learning and localization Global eLearning Copyright ©2012 ViaLanguage. All rights reserved. Disentangle? 800.737.8481 www.viadelivers.com
- 15. NM Upfront considerations for design & delivery Fear Factor: Look out for the language multiplier eLearning Accepted • Think about internationalization upfront • Develop on Global Platforms Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 16. NM Upfront considerations for design & delivery Impact of considering internationalization upfront Total cost benefit could be: 35% + Infrastructure cost benefit: 10% + Translation cost benefit: 10% + Production and QA cost benefit: 15% + Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 17. DM Upfront considerations for design & delivery Choosing a vendor In-country review and approval process Process for facilitating input Process for fast review & approval of deliverables Cultural competence Technical expertise in international design & delivery Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 18. NJ Summary The translation and localization can be the most costly aspect to course development if not done right. Work with firms who utilize in-country translators that are up-tospeed with the latest nuances and trends of the market. Make sure they have a training localization background as well as experience with your subject matter. Be sure to ask your e-Learning provider to provide you with credentials and references. Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 19. NJ Question & Answer Time Please send us your questions through the enabled chat function. Resources eLearning Examples: http://www2.viadelivers.com/l/17482/2013-06-25/9wf3m eLearning Localization Data Sheet: http://viadelivers.com/content/elearning-localization-data-sheet.pdf 10 Localization Tips for eLearning: http://www2.viadelivers.com/l/17482/2012-11-29/4ttd Copyright ©2012 ViaLanguage. All rights reserved. 800.737.8481 www.viadelivers.com
- 20. NJ 800.737.8481 www.viadelivers.com Thank you! Copyright ©2012 ViaLanguage. All rights reserved.
Notas del editor
- NatePlease adjust your personal bio accordingly.
- Nate-Remember to frequently mention to guests to send questions through chat function.
- Nate
- Nic (next slide is a POLL)Do they learn well enough in English to assimilate policy, grasp new processes and change behavior and performance? Localization improves retention and performance of your global training initiatives Studies show that learning in one’s second or third language is generally not as effective as learning in one’s first language. As a result, comprehension is reduced and meanings are misinterpreted. The research indicates that even fluent individuals are susceptible to comprehension difficulties, which reduces training effectiveness and global performance. In my experience, if you are not going to translate, consider how well your learners learn in English. Remember, fluency does not mean that someone uses the full breadth of their vocabulary.
- Nate
- NicDiscussion PointsEach challenge is multiplied by the number of languages involvedThe later the problem is discovered the greater the impactProduction challenges have a much bigger impact than translation only challenges
- Nic and Darrenloc & elearning companies pushing and pullingKey issues: Understanding learning objectives – not just translating them Asset control and readiness Applicable content for a global audience Time to market and speedGlobal elearning carries a different perspective – combines cultural and course design concepts. Adapting the course for every country and cultural nuance is rarely feasible. However, one can design web-based training from the start with multilingual and multicultural audiences in mind, staying reasonably neutral yet improving training effectiveness for all. Darren: Localizing to get it across…don’t just translate it. Oregon Dept of Education Example- Nursery Rhyme
- Nic - Proliferation of Devices, Global Platform & Multimedia Issues- affect your capability and time when going global with eLearning Balance form and function Prolif of Devices:Technology does not always lend itself to be global friendly. Be intentional when deciding where a learner will consume the course. Will they access it on a mobile device? Will it be played on a computer (desktop or laptop)? Know this to build for the appropriate platform(s).
- Nic -
- Nic - -Asset ControlBalance form and function Multimedia Issues:Design with the target market and technical infrastructure in mind (internet bandwidth, screen resolution, processor speed). As with text, sound can expand as much as 50%, impacting dubbing and lip-syncing times. Voiceovers may not sync with moving mouths.
- DarrenA creative agency working on an intel product: : A 3d Max Product: there are various ways to produce a text effect. They built a series of fast moving screens to handle this. “1 word” =X number of screens to translate.
- Nate
- Nic & DarrenDon’t disentangle learning and language (apTalking Points:InternationalizeLocalizeTranslation Memoryplepie concept)
- Niclook out for the language multiplier ($ x Languages) Limit by thinking about internationalization upfront, develop on global platforms
- Nicexpecting $$ results from going global. Placeholder content for Nic’sAdjustements.
- Darren
- Nate
- Example QA:Q&A: Review Cycle is a big point of pain – when my learning goes out to review to my local markets it is a nightmare…how do I reduce the pain? Vendors assets – if my vendor got rid of my assets what are my options? Global Audience – Apple versus Coca Cola – how much do I invest and what sort of return can I expect when applying a global approach to learning? Corporate Culture – How can I cost effectively address my corporate culture? (formal vs informal)Efficiency – HQ vs CostUpdating-ongoing/maintenanceRapid development- Arabic issue (rapidly create your product and rapidly create your issue)Global content versus local content (some content absolutely needs to be localized) (leaderboards, informal assessments in Europe) – When you say some content does not need to be localized, can you give me some examples? Products aren’t actually available in the market