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Social media roadmap for allied healthcare skillset providers

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Social Media Roadmap for Allied Healthcare Skilling Solutions prepared by Vibes Communications Pvt. Ltd. includes all aspects which came into play directly or in-directly while working for Healthcare solutions.

Publicado en: Salud y medicina
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Social media roadmap for allied healthcare skillset providers

  2. 2. VIBESCOMMUNICATIONS 2 V Industry Brief - Increasing demand in Indian market” Allied Health Professionals (AHPs) play a critical role and are the support pillars of the healthcare team. Numerous professionals are trained to handle specific health problems and provide services in their area of expertise through comprehensive assessment and diagnosis and/or treatment to promote recovery and advance quality of life.
  3. 3. VIBESCOMMUNICATIONS 3 V “Gaps in availability of health professionals In India”
  4. 4. VIBESCOMMUNICATIONS 4 V SCOPE • Managing Social Media Channels • FB & Instagram to start with • Gradually moving to Ln, G+, Tw • Post Publishing on daily basis • Reaching to SEC B2, SEC C1 Audience with advertisements & promotional stuff • Working on campaigns as per annual marketing calendar • Generating leads through social media pages/website
  5. 5. VIBESCOMMUNICATIONS 5 V Digital Marketing Strategy
  6. 6. VIBESCOMMUNICATIONS 6 V TARGET AUDIENCE Education : 12th pass(Any Stream) & Graduate Income : Lower Middle Class • Inclined towards working Healthcare Sector • Diploma holders focusing around Healthcare courses • Influencers who are in the same field also influence their friends, well wishers to join Allied Healthcare Sector • Career growth and job opportunities in healthcare sectors(Clinics, Labs, Hospitals, Medical Equipment Companies, Pharma Companies attracts many WHO ARE THEY>> Business2Consumer: (18-25 years)
  7. 7. VIBESCOMMUNICATIONS 7 V TARGET AUDIENCE Target Audience : Corporate Audience: Who have already joined the larger Group • Induction and Onboarding • Selling Skills and Sales Effectiveness • Service Excellence • Leadership Development for First Time People Manager • Product Training • Compliance and Statutory TRAINING BUCKETS>> Business2Consumer: (21-30 years) Can we have an E-Learning Experience for this audience. It would definitely add value
  9. 9. VIBESCOMMUNICATIONS 9 V Apollo Med Skills • Highlighting Awards • Ongoing Teaching • Student Achievements • Admission Notifications • Certificates • Talent Showcase • Launch of exclusive course • Talent Showcase • Practical insights of allied healthcare course • Tie-ups • Internal Events • Awards • News • Launches • Steps for Safety • Exclusive Campaigns • Discounts & promotions • Focus on Females & Transgenders • New Courses • Short Term Courses-5 Days program • Special Health Days Smart Academy-Tech M Vivo Healthcare
  10. 10. VIBESCOMMUNICATIONS 10 V IDEA: FREE COUNSELLINGTOYOUTH • Allied Healthcare courses are in demand courtesy Indian govt. focus on healthcare and demands generated specific to allied healthcare sector. • The idea is to provide free counselling through social media to youth on career opportunities specific to Allied Healthcare Sector. • We can also partner with students/alumni of different courses in the same regards. The person who has tasted success/ got through the next step would add value to fellow youths.
  11. 11. VIBESCOMMUNICATIONS 11 V Facebook • Page Creation • Post Management • Promotional Campaigns around Allied Healthcare • Educational Content • Innovative Creatives • Sharing posts at all relevant FB Channels • Base content to be taken from client side from time to time • Posting content of ongoing corporate trainings Linkedin • Business Page & Profile Creation • Adding relevant Healthcare Audience • Sending one to one messaging for our tool • Sharing our menu info in relevant groups • Using LinkedIn Business Page for writing relevant health articles • Ongoing training videos can influence lots of genuine audience Google+ • Important platform as per SEO standards • Managing Google Plus page • Making business listing • Asking users to write reviews for our tools Twitter • Profile Creation • To be used extensively to send updates • Follow right set of influencers • Use of Twitter Chats(if it helps the brand) Instagram • Profile Creation • Uploading lively pics with relevant has tags from time to time
  12. 12. VIBESCOMMUNICATIONS 12 V OTHER ASPECTS OF SOCIAL MEDIA COVERAGE Social Media is indeed an important portal for customer interaction, addressing the grievances; and most essentially, valuing the brand and its products Pictures & videos with website links Interact with customers & solve their problems if any Effective replies to customers Interactive contests Updates on latest offers, TV Campaigns, new products etc. Engaging with customers
  13. 13. VIBESCOMMUNICATIONS 13 V QUARTERLY PLANNING We should plan as per Quarter. Quarterly Target can be defined and reviewed every month(on monthly progress) and quarter(on quarterly progress) Q1 Targets • Setting up Social Media Channels • Being active on daily basis • Generating reach & engagement • Focus on getting 5K likes & followers Q2 Targets • Campaign to be pushed • Campaign & Engagement • Generating leads & followers • Focus on getting 10K likes & followers • Getting 300-450 leads in this duration through FB Ads Q3 & Q4 Targets • Can be set post Q2 review
  14. 14. VIBESCOMMUNICATIONS 14 V THANK YOU W W W. V I B E S C O M . I N Name & Designation +91- 8586932863 nishith.srivastava@vibescom.i n