This document discusses innovation and provides strategies for successful innovation. It begins by noting that innovation requires persistence and having a process. It then lists key factors for innovating successfully including genetics, timing, and approach. Next, it discusses techniques for brainstorming and prioritization, noting they allow drawing out ideas, narrowing options, and building consensus. Finally, it emphasizes the importance of understanding customers, adding value for customers, and creating the future rather than just predicting it.

1. The Map of Innovation
Creating Something out of Nothing

2. Are you sure you want to innovate?
Whether you are trying to create
something new or innovate within an
existing company, the steps are the
same – and there is a process that will
allow you to do it faster, cheaper and
better

3. Are you sure you want to innovate?
Thomas Edison quotes “innovation is 1
percent inspiration and 99 percent
perspiration”
Edison would find a problem and work
his ass off finding the best solution.

4. Fundamental for start innovate
Creating a large number of viable ideas.
Picking the right ides to pursue.
Creating a highly focused strategy to
bring the idea to market.
Getting the money to fund the strategy.
Hiring great people to implement the
strategy.

5. Three key factors for innovate successfully
Genetics; that is, you were born with a
willingness to put the ideas into action.
Timing.
Approach.

6. Brainstorming Prioritization Technique
A way to draw out all possible answers.
A way to narrow the many possible
answers to only a few of the best.
A way to build a consensus.

7. Brainstorming Prioritization Technique
2 questions;
What will the internet look like in three to
five years?
What are the biggest obstacles keeping us
from getting there?

8. Brainstorming Prioritization Technique
3 things to note about how the voting
process works:
1. People can put only one vote against an idea.
Even if you’re convinced there’s one perfect idea, you can’t throw
all of you twelve votes against it. You can vote for it only one.
2. There is no sandbagging. Say you know one idea that
you like is going to win. You still have to vote for it. You can’t save
that vote and put it toward another idea.
3. You don’t have cast all your votes. Vote only for the
ideas that you think have merit. If you have twelve votes but you
like seven ideas, then votes for the seven you like. There is a
maximum number of votes you can cast, but no minimum.

9. BPT Checklist
1. Get the right people in the room.
2. Define the problem carefully.
3. Spend up to twenty minutes brainstorming, no
discussion.
4. Explain and talk about the ideas until everyone is clear
what they are.
5. Combine similar ideas.
6. Number the ideas.
7. Divide the total number of ideas by three. This is the
number of votes each person gets.
8. Only one vote per idea.
9. Circle the top three to six ideas. Ignore everything and
begin your research.

10. “NOW Just Do IT” …the success for any
change effort
N = need, burning platform for change is
communicated and well understood
O = opportunity, chance of success
W = will of senior management, committed
leadership
Just = justification
DO = need doers, not talkers
IT = information technology

11. Value Creation Opportunity
Innovation Driven Less for More
Economy
Brain &
Opportunity
Investment Driven More for More
Sweat & Brain Economy
Factor Driven More for Less
Sweat &Tear Economy

12. Sweat & Tear Sweat & Brain Brain & Opportunity
Commodity • Tesco Model Michelin Model
Agriculture
Model • Nabisco Model
• Starbuck Model
Manufacture Subcontracting • LVMH Model De-beer Model
Model • Nike Model
• Zara Model
Services Labor Intensive • Club 21 Model Visa Model
Model • Wal-Mart Model
Physical Product Platform
Endowment Differentiation Leadership

13. Today, IP asset is the main part of the product, playing an
important role in value creation
Walt Disney Nike, Inc
70.9% 76%
76%
Merck & Co
93.5%
93.5%

14. The design of processes

15. Images from Professor John Heskett,
IWDS conference 2006

16. One to one Design advice

18. Customer
Strategies

19. Customers are in driver’s seat
Innovative thinking: How to offer
customers something they didn’t know
they wanted
Understand how the customers think & do
business (needs, desires, & intentions) &
Design our business from outside in (taking
initiative to satisfy them – do not simply
focus on internal operations)
Move beyond customers’ focus –
Customers’ Value

20. Customers’ Value
Value : “What a customer likes & is prepared to
pay for”
Dimensions of customer ‘Value’
1. Speed 2. Quality
3. Cost 4. Convenience
“Marketing + Innovation”
= Two basic functions of business that produce
results (creating a customer);
all the rests are costs
Peter Drucker

21. 4 Ways to Serve Customers Better by
Rethinking the Customer Strategies
Be creative in the ways you…
Add value to your customers
Decommoditization, New biz strategies
Hear your customers
Collaboration w/ Customers + Future Prediction
Influencers > Overall Market Research
Serve your customers
Review processes: Company’s, Customer’s
Hire your customers
Customers to serve themselves

22. Creating the Future
Since the future is hard to predict,
perhaps the best way to Control your
destiny is to Create your own Future
Customers do not always know what
they want:
Sony walkman, CNN 24hr.
– the need didn’t exist: it was created

23. Establishing an innovative
environment and propagating this
virtuous circle