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Final presentation for Principles of Marketing (Managment 331) course Purpose: Present marketing plan, including research, execution and evaluation, for a product (either in existence or imaginary)

TecnologíaEmpresariales
1 de 21
iFeel “ The most advanced technology ever to be introduced in an iPod” Greg Pfeil Victoria Druckman
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Analysis ,[object Object],[object Object],[object Object]
Opportunity Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weaknesses ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object]
Promotion Strategy ,[object Object],[object Object],[object Object],[object Object]
Specific Action Program ,[object Object],[object Object],[object Object]
Budget ,[object Object]
Controls and Measures ,[object Object],[object Object],[object Object],[object Object]
Conclusion

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