1. m ch better
A trusted, culturally-bridging wellness brand that makes esoteric health
practices modern and accessible through the lens of Eastern medicine
Traditional Chinese Medicine Modernized
by victoria young

2. Who We Are
Our Mission
The Problems We Aim To Solve
Who We Serve
The Market
@victoriahyoung_

3. Not only are alternative and holistic methods for maintaining health
and preventing disease accepted, they are being celebrated. The
rise of Ayuverda, turmeric, and acupuncture is just the beginning.
Eastern healing and proven herbal remedies are the next wave
because of their efficacy.
We are the most accessible, modern, and authentic brand
to be at the forefront of it.
@victoriahyoung_

4. Much Better is the first Eastern-based wellness brand
that promotes health maintenance and disease
prevention by demystifying and personalizing a
combination of modern and ancient natural healing
practices. We’re dedicated to helping you navigate
the complex world of wellness by providing dynamic
recommendations based on your life circumstances.
Founded and led by Asian Americans, Much Better is
on a mission to spearhead the conversation around
practical bio-hacking through the lens of Eastern
wellness practices.
Who We Are
@victoriahyoung_

5. Ancient Chinese physicians saw the mind and body
as “necessarily connected and inseparable.”
There was a time not so long ago when the term
“alternative medicine” conjured up visions in many
people’s minds of shamans, charlatans, and
crackpots. However, times are changing.
In the past few years, many doctors and
conventional healthcare institutions in the United
States have shown a new acceptance of
treatments and philosophies that historically
have not been part of mainstream
medicine.In fact, now the term “alternative
medicine” is out, and “integrative medicine” is in.
Herbal medications are growing at an
annual rate of 15% per year.
“
@victoriahyoung_

6. Our Mission
We help people feel much better
Our goal is to help people optimize their
body’s natural functions and healing abilities
while restoring balance. We do it by
informing people of how to heal own bodies
with candid content from clinical experts and
providing personalized recommendations to
natural healing solutions in a holistic way.
@victoriahyoung_

7. EA
XR
• Your best friend. We talk to you
like we want you to succeed, be
inspired, and be healthy.
• A community player. We build
community by featuring people
with inspiring stories with quotes
and on our blog. We donate a % of
proceeds to nonprofits.
• Culturally connected. Our roots
are in Asian culture and we love to
feature the history, principles, and
stories behind the wellness tips,
foods, and lifestyle.
• Women of color founders. We’re
proud to be connected to a
community of women supporting
women as intersectional feminists.
WE ARE…
RTH
Problems We Aim To Solve
• People Are Sick And Stressed: As more chronic diseases that are lifestyle
driven develop, more interest in natural supplements to help moderate
symptoms and prevent chronic diseases is increasing.
• People Experience Herbal Supplement Benefits Firsthand: From CBD to the
rise of Traditional Chinese Medicine, there’s a larger cultural shift to believing
in the power of plants and natural remedies. Americans spend well over $12B a
year on natural supplements.
• People Want Personalization: With more and more customized testing
available (i.e. 23andme amongst many others), people are becoming more attuned
to the fact that different things work for different people. Therefore, there’s a
greater demand around personalized solutions and recommendations.
• Women Are Battling Hormonal Imbalances: As women realize that
hormones are the root of most of their health-related issues, greater attention and
share of spend is focused on natural ways to help balance their hormones.
@victoriahyoung_

8. XR
• Your best friend. We talk to you
like we want you to succeed, be
inspired, and be healthy.
• A community player. We build
community by featuring people
with inspiring stories with quotes
and on our blog. We donate a % of
proceeds to nonprofits.
• Culturally connected. Our roots
are in Asian culture and we love to
feature the history, principles, and
stories behind the wellness tips,
foods, and lifestyle.
• Women of color founders. We’re
proud to be connected to a
community of women supporting
women as intersectional feminists.
WE ARE…
RTH
Who We Serve
• Bio-Hack Interested: People who are either hardcore fans of or at least
vaguely aware of Tim Ferris, Goop, and Dave Asprey and curious about
how to incorporate a lot of the new findings in wellness into their own lives.
• Supplement Junkies: If you have 2 or more supplements or herbal
remedies in your home from Whole Foods or Thrive Market, we’re here to
help you figure out which ones you actually need, if there are interactions
between the ones you’ve got, and when it makes most sense to take what.
• Symptom Seekers / Health Nerds: If you’ve Googled a health
symptom or read a WebMD / Livestrong page to sufficiently freak yourself
out, we want to help you. Instead of vague and generalized statements on
old-school website, we’re creating interactive, personalized content to help
you better understand your specific body and health needs.
Our core audience is most likely urban, health-obsessed, and a little bit older.
i.e. 30+ years old with disposable income and making $150K+ / year.
@victoriahyoung_

9. XR
RTH
Market Size
The global herbal industry is expected
to hit $86B by 2022, rapidly growing at a
rate of 10% per year to match the needs
for people with various health symptoms.
$86B
170M+
80%
41% of all Americans are now
taking herbal supplements, up 13%
YoY and continuing to grow.
93M Americans are
searching for health-related
questions online
@victoriahyoung_

10. XR
RTH
People rank weight
(51%), stress (51%),
energy (39%) and sleep
(38%) as their top four
personal health
priorities.
Health Is An
Increasing
Priority
The difficulty in getting
doctor’s appointments
and the shorter length of
them is also encouraging
people to explore herbal
medicine.
Doctors & Big
Pharma Are Met
With Skepticism
+ +
From NFL players
(James Harrison) to
pop stars (Katy Perry),
the adoption of
integrative healing
techniques is on the
rise.
Eastern
Medicine Is
Mainstream
Why Now?
@victoriahyoung_

11. XR
RTH
Solutions based
content to help
people understand
what to do to solve
their health problem
and why it works.
Modern
Content
Actionable program based on
user inputs around specific
lifestyle and needs (i.e.
travel, stress, etc.) via an
interactive quiz. We help you
know what to take and what
you can eliminate.
Personalized
Recommendations+ +
Premium, custom
created herbal blends
in pill form, on a
subscription basis.
Branded
Products
What We Provide
What color is your tongue?
What time of day
do you have most
energy?
What time of night
do you wake up?
@victoriahyoung_

12. XR
• Your best friend. We talk to you
like we want you to succeed, be
inspired, and be healthy.
• A community player. We build
community by featuring people
with inspiring stories with quotes
and on our blog. We donate a % of
proceeds to nonprofits.
• Culturally connected. Our roots
are in Asian culture and we love to
feature the history, principles, and
stories behind the wellness tips,
foods, and lifestyle.
• Women of color founders. We’re
proud to be connected to a
community of women supporting
women as intersectional feminists.
WE ARE…
RTH
Why People Will Hire Us For The Job
• We Are The Opposite of Information Overload: There’s lots
of information available, but much of it is conflicting, fragmented,
and hard to digest. We design our content to be simple and fun.
• We’re Also Cultural Translators: There’s little to no digestible
information about the benefits of Eastern wellness practices that’s
available in a modern way. We will change that.
• We’re The Only Ones With Herbal Personalization Based
On Eastern Medicine: Single herbs have limited efficacy. There’s
no solution for personalized herb blends. We make it easy to see if
you’re taking is the best herbal blend for you or your circumstances.
Our system is designed to provide recommendations based on your
lifestyle, body type, and circumstances, rooted in Eastern medicine.
Your herbal blend is delivered in convenient and eco-friendly
subscriptions that are seasonally and circumstantially relevant.
• We Help People Save Money: Our recommendation system not
only tells you which of our herbal formulas is uniquely suited for
your needs, we also tell you which ones you don’t need, helping
you save money on trial/error supplements that yield no results.
@victoriahyoung_

13. XR
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Business Model
Content
Build Awareness / Trust
Product
Sell Subscription Solutions
$40 / Month
Est Revenue
1% of 170M Americans = $68M
YouTube
Blog
Interactive Quiz
Personalized
Recs
There is little to no modern content online that explains the benefits of Traditional
Chinese Medicine Solutions. By becoming a leader in the category, we’ll establish
trust and build a strong community around the wellness practices and herbal
formulas at the forefront of this wellness trend.
Testimonials
Social Sharing
Referrals
WOM Incentive
Program
@victoriahyoung_

14. Competitive Landscape
Much Better Care/Of Persona Rootine Buddy Nutrition Wthn
Modern Video
Content
✓ ✖ ✖ ✖ ✖ ✖
Herbs ✖ ✖ ✖ ✖ ✖ ✓
Personalized
Vitamins
✖ ✓ ✓ ✖ ✓ ✖
Eastern Medicine ✓ ✖ ✖ ✖ ✖ ✓
Personalized Herbal
Blends
✓ ✖ ✖ ✖ ✖ ✖
Subscription ✓ ✓ ✓ ✓ ✓ ✓
Interactive Quiz
Intake Form
✓ ✓ ✓ ✓ ✖ ✖
Ongoing Symptom
Tracking
✓ ✖ ✖ ✖ ✖ ✖
We focus on the quality of content and the personalization of herbal blends. WTHN is focused more on brick/mortar
acupuncture clinics and Care/Of as well as other vitamin companies are focused more traditional Western supplements.
@victoriahyoung_

15. XR
• Your best friend. We talk to you
like we want you to succeed, be
inspired, and be healthy.
• A community player. We build
community by featuring people
with inspiring stories with quotes
and on our blog. We donate a % of
proceeds to nonprofits.
• Culturally connected. Our roots
are in Asian culture and we love to
feature the history, principles, and
stories behind the wellness tips,
foods, and lifestyle.
• Women of color founders. We’re
proud to be connected to a
community of women supporting
women as intersectional feminists.
WE ARE…
RTH
Competitive Advantages
• Expert, Authentic Content: Following a creator/expert model, we are the faces
and voices of the brand, differentiating ourselves from the sea of supplements with
specific knowledge, unique information, and an Eastern angle with full authenticity.
• Premium Product: We’ll offer unique, high quality herbal formulas that are
tailored to specific body types and lifestyles, targeting the most popular chronic
diseases.
• Data & Personalization: We'll be able to gather direct feedback and signal from
both our content and interactive quiz to inform our product and marketing strategy,
giving us a significant advantage over competitors like WTHN.
• Brand & Design: Through the most delightful and thoughtful user experience
design we'll ensure that from first interaction to follow-up feedback and reviews, our
brand is differentiated and memorable.
• 1st To Market: We'll be the first modernized brand created authentically by Asian
Americans to be a thought leader in the space providing product.
@victoriahyoung_

16. XR
• Your best friend. We talk to you
like we want you to succeed, be
inspired, and be healthy.
• A community player. We build
community by featuring people
with inspiring stories with quotes
and on our blog. We donate a % of
proceeds to nonprofits.
• Culturally connected. Our roots
are in Asian culture and we love to
feature the history, principles, and
stories behind the wellness tips,
foods, and lifestyle.
• Women of color founders. We’re
proud to be connected to a
community of women supporting
women as intersectional feminists.
WE ARE…
RTH
Thanks for stopping by!
Victoria Young
Previously having led launches of some of the most high-profile
product and content launches at Uber, Facebook, and Netflix,
Victoria believes in the opportunity to bring Eastern medicine to the
forefront at scale with education and personalization. Her interest in
wellness stemmed from personally healing her own health issues with
Traditional Chinese Medicine and observing chronic conditions of
her family members, friends, and co-workers.
@victoriahyoung_

17. Our Mission