SlideShare una empresa de Scribd logo

Social media what's in it for b2 b marketing

•
•
Việt Long Plaza
Việt Long Plaza

Social media what's in it for b2 b marketing

EmpresarialesTecnología
1 de 25
Descargar para leer sin conexión
Sieu thi dien may Viet Long - www.vietlongplaza.com.vn Social Media What’s in it for B2B Marketeers Presented by: Shimon Ben Ayoun & Ingrid Archer www.spotONvision.com 1
What is Social Media “It’s media (content that is published) with a social component (anyone can add to it).” Like a business cocktail reception, but without constraints of time & space Social Media Marketing is the practice of using these media to improve marketing effectiveness. 2
Types of Social Media Publish Share Network 3
Social Media - Publish Everyone can publish anything for everyone • Blogs • Online Videos • Micro Blogs • Wikis • Internet Forums • Podcasts • Pictures • Presentations 4
Social Media - Share Everyone can promote anything to everyone • Social Network Aggregation • Social Bookmarking • Social News • Opinion Sites • Public generated news 5
Social Media - Network Everyone can connect with everyone from anywhere • Personal • Professional • Hybrid • Music • Gaming 6
Do you know that in the Netherlands: - 68% of internet users read blogs, review sites, etc. - 62% of internet users has at least one social network profile - 46% of internet users share photos online - 38% of internet users share video content online 7
Increasing Spend on Social Media Marketing 8
What’s driving social media & why is it growing so fast? Emotional need/desire to be heard Desire to connect with one another Need to create and make change Evangelize for the things and people we love Quest for authenticity Ease of Use / Low Barriers to Entry Better, Faster, Cheaper 9
Why is Social Media so Important Social Media helps with SEO (traffic, links, Tagging and bookmarking) Social Media is permission centric The conversation has already started Build relationship and trust with your customers (and prospects) 10
People Say That Everything is Changing... Marketing Brands People Behavior Technology 11
People use more Social Media but are they using it more for Business? Publish a blog Publish your own Web pages Creators Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Critics Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Collectors Add “tags” to Web pages or photos “Vote” for Web sites online Maintain profile on a social networking site Joiners Visit social networking sites Read blogs Watch video from other users Spectators Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above 12
The Effect of Social Media The old marketing model Brands+ Press + Industry Buyer Buyer Buyer Buyer Buyer 13
The Effect of Social Media The new marketing model Brands+ Press + Industry Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer 14
The B2B potential of Social Media A Low cost, easy, fast and extremely effective way to: Conduct Research Improve Customer Service Raise your brand awareness 15
Four Things you should consider 1. Dip your toe in the water 16
Four Things you should consider 2. Build list of sites, blogs, channels which are relevant to your business Where are my customers hanging out 17
A Word (140 Characters) about Twitter Hottest social medium right now Doubling each month Potentially a great B2B marketing tool Potentially an enormous waste of time 18
A Great Research Tool 19
A Great Customer Service Tool 20
A Great Waste of Time? 21
Four Things you should consider 3. Revisit Brand - is it well defined? is it accurate? is it consistent 22
Four Things you should consider 4. Who should speak for your brand CEO Marketing/PR Sales Support Create a new role? 23
Summary Technology evolves fast but the fundamentals of B2B marketing remain the same Brand is more important than ever Go ahead and experiment It is all about people, so harness the power of your people 24
To know more, please visit: www.spotonvision.com or Just contact us @: Shimon Ben Ayoun eMail: shimon@spotonvision.com LinkedIn: http://www.linkedin.com/in/shimonbenayoun Twitter: @shimonbenayoun Ingrid Archer eMail: ingrid@spotonvision.com LinkedIn: http://www.linkedin.com/in/ingridarcher Twitter: @ingridarcher 25

Recomendados

Meltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Group
 
Going Social
Going SocialGoing Social
Going SocialTâm Nguyễn Đức Minh
 
How To Build Your Own Advocate Army
How To Build Your Own Advocate Army How To Build Your Own Advocate Army
How To Build Your Own Advocate Army Michael Brito | Zeno Group
 
The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessMeltwater Group
 
The Shift To Social Business: University of Nevada, Reno
The Shift To Social Business: University of Nevada, RenoThe Shift To Social Business: University of Nevada, Reno
The Shift To Social Business: University of Nevada, RenoMichael Brito | Zeno Group
 
Cory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningCory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningBrent Leary
 
Social Commerce Playbook" (360 º) - SEP11
Social Commerce Playbook" (360 º) - SEP11 Social Commerce Playbook" (360 º) - SEP11
Social Commerce Playbook" (360 º) - SEP11 Retelur Marketing
 
360i Social commerce playbook
360i Social commerce playbook360i Social commerce playbook
360i Social commerce playbookMitya Voskresensky
 

Recomendados

Meltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Group
 
Going Social
Going SocialGoing Social
Going SocialTâm Nguyễn Đức Minh
 
How To Build Your Own Advocate Army
How To Build Your Own Advocate Army How To Build Your Own Advocate Army
How To Build Your Own Advocate Army Michael Brito | Zeno Group
 
The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessMeltwater Group
 
The Shift To Social Business: University of Nevada, Reno
The Shift To Social Business: University of Nevada, RenoThe Shift To Social Business: University of Nevada, Reno
The Shift To Social Business: University of Nevada, RenoMichael Brito | Zeno Group
 
Cory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningCory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningBrent Leary
 
Social Commerce Playbook" (360 º) - SEP11
Social Commerce Playbook" (360 º) - SEP11 Social Commerce Playbook" (360 º) - SEP11
Social Commerce Playbook" (360 º) - SEP11 Retelur Marketing
 
360i Social commerce playbook
360i Social commerce playbook360i Social commerce playbook
360i Social commerce playbookMitya Voskresensky
 
Social Media Intelligence
Social Media IntelligenceSocial Media Intelligence
Social Media IntelligenceLeoni Rahmawati
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Christophe Langlois
 
Digital PR
Digital PRDigital PR
Digital PRTarpan Shrivastava
 
2010 02 TDWI Social Media
2010 02 TDWI Social Media2010 02 TDWI Social Media
2010 02 TDWI Social MediaBill Baker
 
Social Psychology of Social Shopping: How Social Commerce Works
Social Psychology of Social Shopping: How Social Commerce WorksSocial Psychology of Social Shopping: How Social Commerce Works
Social Psychology of Social Shopping: How Social Commerce WorksPaul Marsden
 
Digital insights
Digital insightsDigital insights
Digital insightsEngauge
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaTactica Interactive
 
Social commerce the opportunity for brands
Social commerce the opportunity for brandsSocial commerce the opportunity for brands
Social commerce the opportunity for brandsPaul Marsden
 
Evolution of a Social Media Dealer
Evolution of a Social Media DealerEvolution of a Social Media Dealer
Evolution of a Social Media DealerBOALT
 
Social Business Atlanta
Social Business AtlantaSocial Business Atlanta
Social Business AtlantaJeff Nolan
 
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Our Social Times
 
Enterprise-Level Social Media
Enterprise-Level Social MediaEnterprise-Level Social Media
Enterprise-Level Social MediaMandy Poon
 
Social Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionSocial Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
 
Social media in banking
Social media in bankingSocial media in banking
Social media in bankingSi Krishan
 
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSocial Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSweb Development
 
Where Brands Meet The Community
Where Brands Meet The CommunityWhere Brands Meet The Community
Where Brands Meet The CommunityZack Brandit
 
PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.Darrell W. Gunter
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Eric Weaver
 
McKinsey: De Mystifying Social Media
McKinsey: De Mystifying Social MediaMcKinsey: De Mystifying Social Media
McKinsey: De Mystifying Social MediaMark Treacy
 
Social media in b2 b marketing
Social media in b2 b marketingSocial media in b2 b marketing
Social media in b2 b marketingAbbey Road Creations
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?ClearEdge Marketing
 
Social Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveSocial Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
 

Más contenido relacionado

La actualidad más candente

Social Media Intelligence
Social Media IntelligenceSocial Media Intelligence
Social Media IntelligenceLeoni Rahmawati
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Christophe Langlois
 
2010 02 TDWI Social Media
2010 02 TDWI Social Media2010 02 TDWI Social Media
2010 02 TDWI Social MediaBill Baker
 
Social Psychology of Social Shopping: How Social Commerce Works
Social Psychology of Social Shopping: How Social Commerce WorksSocial Psychology of Social Shopping: How Social Commerce Works
Social Psychology of Social Shopping: How Social Commerce WorksPaul Marsden
 
Digital insights
Digital insightsDigital insights
Digital insightsEngauge
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaTactica Interactive
 
Social commerce the opportunity for brands
Social commerce the opportunity for brandsSocial commerce the opportunity for brands
Social commerce the opportunity for brandsPaul Marsden
 
Evolution of a Social Media Dealer
Evolution of a Social Media DealerEvolution of a Social Media Dealer
Evolution of a Social Media DealerBOALT
 
Social Business Atlanta
Social Business AtlantaSocial Business Atlanta
Social Business AtlantaJeff Nolan
 
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Our Social Times
 
Enterprise-Level Social Media
Enterprise-Level Social MediaEnterprise-Level Social Media
Enterprise-Level Social MediaMandy Poon
 
Social Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionSocial Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
 
Social media in banking
Social media in bankingSocial media in banking
Social media in bankingSi Krishan
 
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSocial Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSweb Development
 
Where Brands Meet The Community
Where Brands Meet The CommunityWhere Brands Meet The Community
Where Brands Meet The CommunityZack Brandit
 
PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.Darrell W. Gunter
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Eric Weaver
 
McKinsey: De Mystifying Social Media
McKinsey: De Mystifying Social MediaMcKinsey: De Mystifying Social Media
McKinsey: De Mystifying Social MediaMark Treacy
 

La actualidad más candente (20)

Social Media Intelligence
Social Media IntelligenceSocial Media Intelligence
Social Media Intelligence
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)
 
Digital PR
Digital PRDigital PR
Digital PR
 
2010 02 TDWI Social Media
2010 02 TDWI Social Media2010 02 TDWI Social Media
2010 02 TDWI Social Media
 
Social Psychology of Social Shopping: How Social Commerce Works
Social Psychology of Social Shopping: How Social Commerce WorksSocial Psychology of Social Shopping: How Social Commerce Works
Social Psychology of Social Shopping: How Social Commerce Works
 
Digital insights
Digital insightsDigital insights
Digital insights
 
The Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social MediaThe Conversation - An Introduction to Social Media
The Conversation - An Introduction to Social Media
 
Social commerce the opportunity for brands
Social commerce the opportunity for brandsSocial commerce the opportunity for brands
Social commerce the opportunity for brands
 
Evolution of a Social Media Dealer
Evolution of a Social Media DealerEvolution of a Social Media Dealer
Evolution of a Social Media Dealer
 
Social Business Atlanta
Social Business AtlantaSocial Business Atlanta
Social Business Atlanta
 
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
 
Enterprise-Level Social Media
Enterprise-Level Social MediaEnterprise-Level Social Media
Enterprise-Level Social Media
 
Social Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionSocial Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase Decision
 
Social media in banking
Social media in bankingSocial media in banking
Social media in banking
 
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for BusinessSocial Media Strategies and Tactics for Business
Social Media Strategies and Tactics for Business
 
Where Brands Meet The Community
Where Brands Meet The CommunityWhere Brands Meet The Community
Where Brands Meet The Community
 
PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.PSP Social Media - How to grow your business.
PSP Social Media - How to grow your business.
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07
 
McKinsey: De Mystifying Social Media
McKinsey: De Mystifying Social MediaMcKinsey: De Mystifying Social Media
McKinsey: De Mystifying Social Media
 
Social media in b2 b marketing
Social media in b2 b marketingSocial media in b2 b marketing
Social media in b2 b marketing
 

Similar a Social media what's in it for b2 b marketing

Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?ClearEdge Marketing
 
Social Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveSocial Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
 
Is Your Company Social?
Is Your Company Social?Is Your Company Social?
Is Your Company Social?BusinessOnline
 
Are you busy or indispensible? Meaningful communications strategies in the di...
Are you busy or indispensible? Meaningful communications strategies in the di...Are you busy or indispensible? Meaningful communications strategies in the di...
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
 
MAS Social Media 1 - Intro
MAS Social Media 1 - IntroMAS Social Media 1 - Intro
MAS Social Media 1 - IntroMarci Ikeler
 
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...etplastics
 
Tiffany Toliver Unit 1
Tiffany Toliver Unit 1 Tiffany Toliver Unit 1
Tiffany Toliver Unit 1 ttoli
 
MO Association of CVB's
MO Association of CVB'sMO Association of CVB's
MO Association of CVB'sJeff Risley
 
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...Eric Albee
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithMilton Chamber of Commerce
 
How to Turn Social Media Conversations to Actionable Insights
How to Turn Social Media Conversations to Actionable InsightsHow to Turn Social Media Conversations to Actionable Insights
How to Turn Social Media Conversations to Actionable InsightsVirginia Bautista
 
Wisconsin Association of Health Underwriters.ppt
Wisconsin Association of Health Underwriters.pptWisconsin Association of Health Underwriters.ppt
Wisconsin Association of Health Underwriters.pptRed Shoes PR
 
Social Media Strategy And Metrics
Social Media Strategy And MetricsSocial Media Strategy And Metrics
Social Media Strategy And MetricsDarcy Bevelacqua
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessCaroline Cummings
 
Wikibrands SMB Ottawa
Wikibrands SMB OttawaWikibrands SMB Ottawa
Wikibrands SMB OttawaSean Moffitt
 
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגוניםronen_offer
 
Building Digital Influence
Building Digital InfluenceBuilding Digital Influence
Building Digital InfluenceAndy Chang
 

Similar a Social media what's in it for b2 b marketing (20)

Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?
 
Social Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog InteractiveSocial Media-Palooza (Part II), by LeapFrog Interactive
Social Media-Palooza (Part II), by LeapFrog Interactive
 
Is Your Company Social?
Is Your Company Social?Is Your Company Social?
Is Your Company Social?
 
Are you busy or indispensible? Meaningful communications strategies in the di...
Are you busy or indispensible? Meaningful communications strategies in the di...Are you busy or indispensible? Meaningful communications strategies in the di...
Are you busy or indispensible? Meaningful communications strategies in the di...
 
MAS Social Media 1 - Intro
MAS Social Media 1 - IntroMAS Social Media 1 - Intro
MAS Social Media 1 - Intro
 
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...
 
Tiffany Toliver Unit 1
Tiffany Toliver Unit 1 Tiffany Toliver Unit 1
Tiffany Toliver Unit 1
 
MO Association of CVB's
MO Association of CVB'sMO Association of CVB's
MO Association of CVB's
 
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine Frith
 
How to Turn Social Media Conversations to Actionable Insights
How to Turn Social Media Conversations to Actionable InsightsHow to Turn Social Media Conversations to Actionable Insights
How to Turn Social Media Conversations to Actionable Insights
 
Wisconsin Association of Health Underwriters.ppt
Wisconsin Association of Health Underwriters.pptWisconsin Association of Health Underwriters.ppt
Wisconsin Association of Health Underwriters.ppt
 
Become a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social MediaBecome a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social Media
 
Social Media Strategy And Metrics
Social Media Strategy And MetricsSocial Media Strategy And Metrics
Social Media Strategy And Metrics
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
Wikibrands SMB Ottawa
Wikibrands SMB OttawaWikibrands SMB Ottawa
Wikibrands SMB Ottawa
 
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
 
מדיה חברתית בארגונים
מדיה חברתית בארגוניםמדיה חברתית בארגונים
מדיה חברתית בארגונים
 
Social Media Presented By Ritz Marketing 2.16.11
Social Media Presented By Ritz Marketing 2.16.11Social Media Presented By Ritz Marketing 2.16.11
Social Media Presented By Ritz Marketing 2.16.11
 
Building Digital Influence
Building Digital InfluenceBuilding Digital Influence
Building Digital Influence
 

Más de Việt Long Plaza

Trả góp laptop, tra gop laptop, mua laptop trả góp, mua tra gop laptop
Trả góp laptop, tra gop laptop, mua laptop trả góp, mua tra gop laptopTrả góp laptop, tra gop laptop, mua laptop trả góp, mua tra gop laptop
Trả góp laptop, tra gop laptop, mua laptop trả góp, mua tra gop laptopViệt Long Plaza
 
Tổng hợp các bài về tào tháo tào mạnh đức
Tổng hợp các bài về tào tháo tào mạnh đứcTổng hợp các bài về tào tháo tào mạnh đức
Tổng hợp các bài về tào tháo tào mạnh đứcViệt Long Plaza
 
Tại sao ăn chay ích lợi hơn ăn mặn
Tại sao ăn chay ích lợi hơn ăn mặnTại sao ăn chay ích lợi hơn ăn mặn
Tại sao ăn chay ích lợi hơn ăn mặnViệt Long Plaza
 
Tổng hợp các bài về khổng minh gia cát lượng
Tổng hợp các bài về khổng minh gia cát lượngTổng hợp các bài về khổng minh gia cát lượng
Tổng hợp các bài về khổng minh gia cát lượngViệt Long Plaza
 
Kiến thức cần biết trước khi mua laptop
Kiến thức cần biết trước khi mua laptopKiến thức cần biết trước khi mua laptop
Kiến thức cần biết trước khi mua laptopViệt Long Plaza
 
Chọn mua kính lọc cho ống kính máy ảnh
Chọn mua kính lọc cho ống kính máy ảnhChọn mua kính lọc cho ống kính máy ảnh
Chọn mua kính lọc cho ống kính máy ảnhViệt Long Plaza
 
8 kinh nghiệm mua ti vi lcd
8 kinh nghiệm mua ti vi lcd8 kinh nghiệm mua ti vi lcd
8 kinh nghiệm mua ti vi lcdViệt Long Plaza
 
Using twitter, facebook, and linked in to grow your business
Using twitter, facebook, and linked in to grow your businessUsing twitter, facebook, and linked in to grow your business
Using twitter, facebook, and linked in to grow your businessViệt Long Plaza
 
Using facebook to grow your business
Using facebook to grow your businessUsing facebook to grow your business
Using facebook to grow your businessViệt Long Plaza
 
Twitter for marketing_webinar_slides
Twitter for marketing_webinar_slidesTwitter for marketing_webinar_slides
Twitter for marketing_webinar_slidesViệt Long Plaza
 
The roi for incorporating social media
The roi for incorporating social mediaThe roi for incorporating social media
The roi for incorporating social mediaViệt Long Plaza
 
The future of cause marketing (mashable social good conference)
The future of cause marketing (mashable social good conference)The future of cause marketing (mashable social good conference)
The future of cause marketing (mashable social good conference)Việt Long Plaza
 
Taking the plunge a social media workshop
Taking the plunge a social media workshopTaking the plunge a social media workshop
Taking the plunge a social media workshopViệt Long Plaza
 
Social media strategies instead of tools
Social media strategies instead of toolsSocial media strategies instead of tools
Social media strategies instead of toolsViệt Long Plaza
 
Social media b2 b and extranets
Social media b2 b and extranetsSocial media b2 b and extranets
Social media b2 b and extranetsViệt Long Plaza
 
Open fund presentation at open coffee
Open fund presentation at open coffeeOpen fund presentation at open coffee
Open fund presentation at open coffeeViệt Long Plaza
 

Más de Việt Long Plaza (20)

Trả góp laptop, tra gop laptop, mua laptop trả góp, mua tra gop laptop
Trả góp laptop, tra gop laptop, mua laptop trả góp, mua tra gop laptopTrả góp laptop, tra gop laptop, mua laptop trả góp, mua tra gop laptop
Trả góp laptop, tra gop laptop, mua laptop trả góp, mua tra gop laptop
 
Tổng hợp các bài về tào tháo tào mạnh đức
Tổng hợp các bài về tào tháo tào mạnh đứcTổng hợp các bài về tào tháo tào mạnh đức
Tổng hợp các bài về tào tháo tào mạnh đức
 
Tại sao ăn chay ích lợi hơn ăn mặn
Tại sao ăn chay ích lợi hơn ăn mặnTại sao ăn chay ích lợi hơn ăn mặn
Tại sao ăn chay ích lợi hơn ăn mặn
 
Măng xanh xào
Măng xanh xàoMăng xanh xào
Măng xanh xào
 
Khổ qua kho
Khổ qua khoKhổ qua kho
Khổ qua kho
 
Bún bò huế chay
Bún bò huế chayBún bò huế chay
Bún bò huế chay
 
Tổng hợp các bài về khổng minh gia cát lượng
Tổng hợp các bài về khổng minh gia cát lượngTổng hợp các bài về khổng minh gia cát lượng
Tổng hợp các bài về khổng minh gia cát lượng
 
Kiến thức cần biết trước khi mua laptop
Kiến thức cần biết trước khi mua laptopKiến thức cần biết trước khi mua laptop
Kiến thức cần biết trước khi mua laptop
 
Chọn mua kính lọc cho ống kính máy ảnh
Chọn mua kính lọc cho ống kính máy ảnhChọn mua kính lọc cho ống kính máy ảnh
Chọn mua kính lọc cho ống kính máy ảnh
 
8 kinh nghiệm mua ti vi lcd
8 kinh nghiệm mua ti vi lcd8 kinh nghiệm mua ti vi lcd
8 kinh nghiệm mua ti vi lcd
 
Viral strategy-pres
Viral strategy-presViral strategy-pres
Viral strategy-pres
 
Using twitter, facebook, and linked in to grow your business
Using twitter, facebook, and linked in to grow your businessUsing twitter, facebook, and linked in to grow your business
Using twitter, facebook, and linked in to grow your business
 
Using facebook to grow your business
Using facebook to grow your businessUsing facebook to grow your business
Using facebook to grow your business
 
Twitter for marketing_webinar_slides
Twitter for marketing_webinar_slidesTwitter for marketing_webinar_slides
Twitter for marketing_webinar_slides
 
The roi for incorporating social media
The roi for incorporating social mediaThe roi for incorporating social media
The roi for incorporating social media
 
The future of cause marketing (mashable social good conference)
The future of cause marketing (mashable social good conference)The future of cause marketing (mashable social good conference)
The future of cause marketing (mashable social good conference)
 
Taking the plunge a social media workshop
Taking the plunge a social media workshopTaking the plunge a social media workshop
Taking the plunge a social media workshop
 
Social media strategies instead of tools
Social media strategies instead of toolsSocial media strategies instead of tools
Social media strategies instead of tools
 
Social media b2 b and extranets
Social media b2 b and extranetsSocial media b2 b and extranets
Social media b2 b and extranets
 
Open fund presentation at open coffee
Open fund presentation at open coffeeOpen fund presentation at open coffee
Open fund presentation at open coffee
 

Último

Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 

Último (20)

Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 

Social media what's in it for b2 b marketing

  • 1. Sieu thi dien may Viet Long - www.vietlongplaza.com.vn Social Media What’s in it for B2B Marketeers Presented by: Shimon Ben Ayoun & Ingrid Archer www.spotONvision.com 1
  • 2. What is Social Media “It’s media (content that is published) with a social component (anyone can add to it).” Like a business cocktail reception, but without constraints of time & space Social Media Marketing is the practice of using these media to improve marketing effectiveness. 2
  • 3. Types of Social Media Publish Share Network 3
  • 4. Social Media - Publish Everyone can publish anything for everyone • Blogs • Online Videos • Micro Blogs • Wikis • Internet Forums • Podcasts • Pictures • Presentations 4
  • 5. Social Media - Share Everyone can promote anything to everyone • Social Network Aggregation • Social Bookmarking • Social News • Opinion Sites • Public generated news 5
  • 6. Social Media - Network Everyone can connect with everyone from anywhere • Personal • Professional • Hybrid • Music • Gaming 6
  • 7. Do you know that in the Netherlands: - 68% of internet users read blogs, review sites, etc. - 62% of internet users has at least one social network profile - 46% of internet users share photos online - 38% of internet users share video content online 7
  • 8. Increasing Spend on Social Media Marketing 8
  • 9. What’s driving social media & why is it growing so fast? Emotional need/desire to be heard Desire to connect with one another Need to create and make change Evangelize for the things and people we love Quest for authenticity Ease of Use / Low Barriers to Entry Better, Faster, Cheaper 9
  • 10. Why is Social Media so Important Social Media helps with SEO (traffic, links, Tagging and bookmarking) Social Media is permission centric The conversation has already started Build relationship and trust with your customers (and prospects) 10
  • 11. People Say That Everything is Changing... Marketing Brands People Behavior Technology 11
  • 12. People use more Social Media but are they using it more for Business? Publish a blog Publish your own Web pages Creators Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Critics Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Collectors Add “tags” to Web pages or photos “Vote” for Web sites online Maintain profile on a social networking site Joiners Visit social networking sites Read blogs Watch video from other users Spectators Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above 12
  • 13. The Effect of Social Media The old marketing model Brands+ Press + Industry Buyer Buyer Buyer Buyer Buyer 13
  • 14. The Effect of Social Media The new marketing model Brands+ Press + Industry Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer 14
  • 15. The B2B potential of Social Media A Low cost, easy, fast and extremely effective way to: Conduct Research Improve Customer Service Raise your brand awareness 15
  • 16. Four Things you should consider 1. Dip your toe in the water 16
  • 17. Four Things you should consider 2. Build list of sites, blogs, channels which are relevant to your business Where are my customers hanging out 17
  • 18. A Word (140 Characters) about Twitter Hottest social medium right now Doubling each month Potentially a great B2B marketing tool Potentially an enormous waste of time 18
  • 19. A Great Research Tool 19
  • 20. A Great Customer Service Tool 20
  • 21. A Great Waste of Time? 21
  • 22. Four Things you should consider 3. Revisit Brand - is it well defined? is it accurate? is it consistent 22
  • 23. Four Things you should consider 4. Who should speak for your brand CEO Marketing/PR Sales Support Create a new role? 23
  • 24. Summary Technology evolves fast but the fundamentals of B2B marketing remain the same Brand is more important than ever Go ahead and experiment It is all about people, so harness the power of your people 24
  • 25. To know more, please visit: www.spotonvision.com or Just contact us @: Shimon Ben Ayoun eMail: shimon@spotonvision.com LinkedIn: http://www.linkedin.com/in/shimonbenayoun Twitter: @shimonbenayoun Ingrid Archer eMail: ingrid@spotonvision.com LinkedIn: http://www.linkedin.com/in/ingridarcher Twitter: @ingridarcher 25