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HRM CASE STUDY
                  IONS CONSULTNG: THE MP^2 TRAINING PROGRAM
                                                                           AmolWalunj (PGP02-125)
                                                                            Vipin Kumar (PGP02-124)
                                                                          VikramDahiya (PGP02-123)


About Ions Consulting:
 Help clients improve project execution with regards to budget, schedule and efficiency
 Core Competence: IT project solutions
 Competitive Advantage: Large pool of experienced consultants
 System integration, network management, custom application development, e-commerce
   development
 2003: Offices in three Canadian cities (Vancouver, Toronto and Winnipeg) with over 60 employees
 Laid off some employees to reduce costs during IT downturn
 2006: 40 employees across the three cities
 As under-performing employees were laid off, some high-performing employees too started looking
   for jobs due to perceived job insecurity, top performers bolted for jobs with competitors
 The proportion of employees with more than 5 years of consulting experience fell sharply from 70%
   in 2001 to 40% in 2006
 Client satisfaction resulted from the experienced consultants producing dynamic results
 However, as they started hiring low paid, less experienced consultants based on availability rather
   than consulting experience to fill the void, quality of work reduced


Problems faced by the company:
 Reshape the company’s training practicesto assist the inexperienced newcomers as well as
   experienced professionals
 Facilitate teamwork, provide skills upgrade, improve quality of client service
 Increase job satisfaction and commitment
 Retain employees over the long term
 Combat low employee morale and rising turnover rates
 Regain the lost the edge on delivering quality solutions to customers
 Improve quality of consultants


Solution envisaged by Clark Loon:
 Paired experienced consultants with inexperienced associates to work on complex, expensive client
    projects
 Two-fold benefits:
        Inexperienced associates would obtain valuable training from experienced consultants in a
        structured, supported environment
        Experienced consultants would have more resources and assistance at their disposal to
        complete major projects
 The inexperienced associates will also receive a small-scale project
 Regular feedback and evaluations
 Based on contribution and complexity of work, participating newcomers would be awarded credits
 Target of 30 credits to become eligible for leading a project
 Expected average time to achieve target: 2-3 years


Reactions of the firm members to the proposal before and after the pilot launch:

        Employee Name              Reaction to the MP^2 proposal        Reaction after the Pilot Launch
General Reaction                   Great resistance                    Mixed reviews
                                                                       Having more members improved
                                                                       the inefficiency and the speed of
                                   80% employees would be tied
Dale Ellis (SVP Operations)                                            service; Missing out on new
                                   up, reducing client portfolio
                                                                       projects as too many employees
                                                                       per project
                                   The problem is not train; its
Ray Rones (MD Client Services)     hiring and retaining the right      No change in client feedback
                                   people
                                   Already overworked; lack of time    Tough to look over three
Bob Dowry (Sr. Consultant)         to teach the complicated stuff to   members apart form own work;
                                   the juniors                         overworked and burnt out
                                                                       Extremely impressed with the
                                   No point if the newcomers leave
                                                                       newcomers, looking forward to
Jane Platt (Sr. Consultant)        soon; but ready to help in some
                                                                       working with them again, would
                                   areas
                                                                       recommend the program to all
Larry Lay (Sr. Consultant)       It would slow things down             Newcomers can’t do it
                                 What are the benefits? Capable
                                                                       Waste of time, mentor didn’t
          rd                     of managing big projects;
Sue Kay (3 yr Assoc. Consultant)                                       listen or talk, ‘incompetent’
                                 unwilling to do ‘someone else’s
                                                                       mentor
                                 dirty work’
                                                                       Challenging work; lots to learn
Jin Chang (Incoming Associate)     3 years is too long a time
                                                                       before leading an own project


Issues faced by Clark Loon:
 Is the proposed program working or failing?
 It’s potential to resolve turnover issues
 What revisions may be required, if any
 Ensure employee acceptance
 What benefits to focus on in order to convince employees?
 How to measure the success of the program?
 If employees rejected, the program would never work
Solution Analysis:



                         I
        - The mentorship program is vital                      US
        for the survival of the firm, but
                                               - The pilot launch received mixed
        may be modified to increase its
                                               reviews, but for the program to be
        acceptance among the employees
                                               successful, it has to gain full
        - It could be tailored as per the      acceptance of the employees
        ‘talent-on-demand’ framework as
                                               - Benefits for the participants and
        suggested by Peter Capelli in order
                                               the mentors need to be
        to streamline the process and keep
                                               highlighted
        it as lean as possible
                                               - Experienced consultants already
        - Instead of one long term target, a
                                               feeling overworked and
        few small annual target must be
                                               unrecognized and unrewarded
        set for the participants against
        which their performance should be      - Would erode the bench strength
        monitored                              of the company; may cause them
                                               to miss out on new projects
        - Improve the recruitment process
        to include effective techniques like   - Objective measurement of the
        BEI to ensure that the right people    success of such a program would
        are hired for the job                  be slightly tricky




                         WE                                    THEY
         - In order to facilitate teamwork,    - At marketRx (Cognizant EAP), a
         provide skills upgrade and improve    similar program is run for the
         quality of client service, it is      wherein they are trained and
         important that the firm adopt a       mentored by more experienced
         mentorship program for its            employees
         inexperienced newcomers
                                               - Additional material benefits as
         - The current MP^2 proposal may       well as recognition for mentors
         be altered slightly to make it more
         acceptable among all employees        - Annual target of training
                                               programs for all employees
         - Short term targets for the          (instead of a single large target as
         participating newcomers can help      proposed, which may be perceived
         the mentors monitor their             as unachievable and may
         progress and also maintain their      demotivate the participants) and
         motivation levels                     are a part of the annual appraisal
         - The mentors may be selected         - Outstanding performers are duly
         from among the experienced            recognized and rewarded
         consultants as per the
         characteristics of good mentors       - A mentorship program at Infosys
         and role models as described by       to help assimilate newcomers into
         Kimberly McDowall-Long (2004)         the organization culture

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HRM Case Study on Ions Consulting's MP^2 Training Program

  • 1. HRM CASE STUDY IONS CONSULTNG: THE MP^2 TRAINING PROGRAM AmolWalunj (PGP02-125) Vipin Kumar (PGP02-124) VikramDahiya (PGP02-123) About Ions Consulting:  Help clients improve project execution with regards to budget, schedule and efficiency  Core Competence: IT project solutions  Competitive Advantage: Large pool of experienced consultants  System integration, network management, custom application development, e-commerce development  2003: Offices in three Canadian cities (Vancouver, Toronto and Winnipeg) with over 60 employees  Laid off some employees to reduce costs during IT downturn  2006: 40 employees across the three cities  As under-performing employees were laid off, some high-performing employees too started looking for jobs due to perceived job insecurity, top performers bolted for jobs with competitors  The proportion of employees with more than 5 years of consulting experience fell sharply from 70% in 2001 to 40% in 2006  Client satisfaction resulted from the experienced consultants producing dynamic results  However, as they started hiring low paid, less experienced consultants based on availability rather than consulting experience to fill the void, quality of work reduced Problems faced by the company:  Reshape the company’s training practicesto assist the inexperienced newcomers as well as experienced professionals  Facilitate teamwork, provide skills upgrade, improve quality of client service  Increase job satisfaction and commitment  Retain employees over the long term  Combat low employee morale and rising turnover rates  Regain the lost the edge on delivering quality solutions to customers  Improve quality of consultants Solution envisaged by Clark Loon:  Paired experienced consultants with inexperienced associates to work on complex, expensive client projects  Two-fold benefits: Inexperienced associates would obtain valuable training from experienced consultants in a structured, supported environment Experienced consultants would have more resources and assistance at their disposal to complete major projects  The inexperienced associates will also receive a small-scale project  Regular feedback and evaluations  Based on contribution and complexity of work, participating newcomers would be awarded credits
  • 2.  Target of 30 credits to become eligible for leading a project  Expected average time to achieve target: 2-3 years Reactions of the firm members to the proposal before and after the pilot launch: Employee Name Reaction to the MP^2 proposal Reaction after the Pilot Launch General Reaction Great resistance Mixed reviews Having more members improved the inefficiency and the speed of 80% employees would be tied Dale Ellis (SVP Operations) service; Missing out on new up, reducing client portfolio projects as too many employees per project The problem is not train; its Ray Rones (MD Client Services) hiring and retaining the right No change in client feedback people Already overworked; lack of time Tough to look over three Bob Dowry (Sr. Consultant) to teach the complicated stuff to members apart form own work; the juniors overworked and burnt out Extremely impressed with the No point if the newcomers leave newcomers, looking forward to Jane Platt (Sr. Consultant) soon; but ready to help in some working with them again, would areas recommend the program to all Larry Lay (Sr. Consultant) It would slow things down Newcomers can’t do it What are the benefits? Capable Waste of time, mentor didn’t rd of managing big projects; Sue Kay (3 yr Assoc. Consultant) listen or talk, ‘incompetent’ unwilling to do ‘someone else’s mentor dirty work’ Challenging work; lots to learn Jin Chang (Incoming Associate) 3 years is too long a time before leading an own project Issues faced by Clark Loon:  Is the proposed program working or failing?  It’s potential to resolve turnover issues  What revisions may be required, if any  Ensure employee acceptance  What benefits to focus on in order to convince employees?  How to measure the success of the program?  If employees rejected, the program would never work
  • 3. Solution Analysis: I - The mentorship program is vital US for the survival of the firm, but - The pilot launch received mixed may be modified to increase its reviews, but for the program to be acceptance among the employees successful, it has to gain full - It could be tailored as per the acceptance of the employees ‘talent-on-demand’ framework as - Benefits for the participants and suggested by Peter Capelli in order the mentors need to be to streamline the process and keep highlighted it as lean as possible - Experienced consultants already - Instead of one long term target, a feeling overworked and few small annual target must be unrecognized and unrewarded set for the participants against which their performance should be - Would erode the bench strength monitored of the company; may cause them to miss out on new projects - Improve the recruitment process to include effective techniques like - Objective measurement of the BEI to ensure that the right people success of such a program would are hired for the job be slightly tricky WE THEY - In order to facilitate teamwork, - At marketRx (Cognizant EAP), a provide skills upgrade and improve similar program is run for the quality of client service, it is wherein they are trained and important that the firm adopt a mentored by more experienced mentorship program for its employees inexperienced newcomers - Additional material benefits as - The current MP^2 proposal may well as recognition for mentors be altered slightly to make it more acceptable among all employees - Annual target of training programs for all employees - Short term targets for the (instead of a single large target as participating newcomers can help proposed, which may be perceived the mentors monitor their as unachievable and may progress and also maintain their demotivate the participants) and motivation levels are a part of the annual appraisal - The mentors may be selected - Outstanding performers are duly from among the experienced recognized and rewarded consultants as per the characteristics of good mentors - A mentorship program at Infosys and role models as described by to help assimilate newcomers into Kimberly McDowall-Long (2004) the organization culture