1. Prepared by :
Vikram Passy
1

2.  Pedal driven
 Human powered

3.  1817 in Germany by Baron Von Drais.
 Name of 1st bicycle was Running machine.

4. Bicycle was seen in India
in the year 1890.
Five persons in Punjab
imported Bicycles.
Allowed to use bicycles
on ‘The Mall' Shimla only
for one hour in a day.

5. INDIAN CYCLE INDUSTRY
 The Indian Bicycle Industry is having an annual turnover of
over 1.2 million bicycles.
 Indian Bicycle Industry is second to that of china in
international market .
 Major players are
1. Hero Cycles Ltd
2. Atlas Cycles Ltd
3. TI Cycles
4. Avon Cycles Ltd
5. Others
source::http://www.indianbicycleexporters.com/

9. Models
 F1 Series
 Fast & Furious Range
 Ranger MTBs / ATBs
 RoadSters
 City Bikes
 Racers
9

10. FOUNDER AND CHAIRMAN OF HERO HONDA
Brijmohan Lall
Munjal
10

11. PRODUCT PRICE
1. CYCLES COST PLUS PRICING
2. RIMS
3. PEDALS
4. COLD ROLLED STRIPS
5. E – BIKES
PLACE PROMOTION
DEALERS WALL PAINTINGS
SUB - DEALERS TELEVISION
DIRECT COMPANY PRINT MEDIAS

12. Marketing
Manufacturing
Human Resource
Finance
Dispatching

13.  Mass production
 Maintenance
 Kaizen rules

14. Reduction of
Light Weight
prices
Free gifts Advertisement
Designs.