2. Creating a Podcast
• Podcasting
• History - Rhetoric
• Preparation – 5 Steps
• Recording – Tools and Tips
• Editing – Audacity & Tutorials
• Posting – Blog + SoundCloud ->Embed
3. “Podcast”
• 2005 “Word of the Year”
– New Oxford American Dictionary
• Source – “iPod” + “Broadcast”
• Many radio programs
– CBC
– This American Life
7. Democratic Medium
• Highly Produced
– Fall 2014 – Serial intensified interest in
podcasts (from NPR’s This American Life)
• Business Podcasts, internal and public
8. Minimal Required
• Strong rhetoric and voice
• Computer or device
• Recording app and/or
• Audacity (free downloadable program) –
for editing
• Copyright safe sounds
• Host for audio file (usually a mp3)
– SoundCloud account,
• blog to embed in – for Shownotes
9. Power of Voice
• Speaking and listening
– First human complex communication
• Profound impact
– Respond - without thinking
• Speakers you ignore or pay attention to
– Assume information
• Gender, origin, age, education, etc.
• Oldest study of communication art
10. Rhetoric
• First record of codified human
communication skills
– oral / aural
• Impact of voice and words in art of
persuasion
• Aristotle recorded techniques in text – for live
speaking
• Context known – place and audience - so
speaker can adjust to connect better
11. Recorded Rhetoric
• Audience, place, and time heard unknown
– Speaker’s knowledge of audience context limited
or non-existent
• Audience needs must be built-in prior to
posting
– Increases planning requirements
• Compensations for not being live
– Music, sound effects, the mix
12. Aristotle’s Canon (for Podcasting)
1. Invention
– Choosing your topic
– Thinking about your potential audience
– Researching for information, approaches
1. Arrangement
– Structure for the ear;
• short, simple sentences;
• clear, coherent, focussed
– Use a “hook” to start; grab the audience
16. Recording Tool - Mics
Mics
• Smart phones - recording apps
• Earbuds’ mic
• iRig Mic – around $65.00
– Works with recording apps and has its
dedicated app
• Many laptops will record but can have
poor sound without an attachable mic
19. Interview Tools
• F2f – Face-to-Face interviews
– Mic handheld couple of inches below and in
front of mouth - best
• Interview via Skype
– http://www.makeuseof.com/tag/the-quickest-easiest-way-to-record-sky
20. Safe Copyright
• Find and use ONLY material – music,
sound effects, etc. – that is copyright safe
or free
• Copyright-safe sounds and music –
– http://creativecommons.org/music-communities
• Canadian Copyright Information -2014
• http://www.slideshare.net/vinall/07-copyright
21. Canadian Law – re: Educational Use
http://www.slideshare.net/vinall/07-copyright
22. Audio Editing - Audacity
• Any audio editing tool, ex. GarageBand
OR
• Audacity – free audio editing software
– http://audacity.sourceforge.net
– Google to find tutorials – many available
24. Editing Podcasts
• Outline, but avoid scripting
– (Helps later with shownotes)
• Cut redundancies and stumbling
• Cut most fillers - “um”, “uh”, “like”, etc.
• From Trafcom News -
http://podcast.trafcom.com/podcasts/2007/08/show-61-trimmin
25. Composing
• Several audio files > one podcast
• Figure out the order (outline)
• Open them in Audacity
– (or GarageBand or …)
• https://www.youtube.com/watch?v=SM7ft8eN9
• Save and export as an mp3
27. Edit then Export -> mp3
http://www.makeuseof.com/tag/how-to-create-valid-mp3-files-with-audacity/
28. Creating Podcast Intros
• Immediately aurally recognizable
• Sounds - consistent for whole series
• Introduce current episode’s topic(s)
• Podcaster introduces self
• Listen to the intro, after the ad -
http://serialpodcast.org/season-one/1/the-alibi
• Another intro -
http://podcast.trafcom.com/podcasts/2014/12/trafcom-
news-podcast-132-create-curate-trusted-content
29. Exits
• Thank interviewees if any
– Mention their promotions
• Briefly mention podcaster’s promotions
– Refer to links in shownotes
• Invite responses
• Thank audience and repeat your name
• Find the exits and listen
– http://serialpodcast.org/season-one/1/the-alibi
– http://podcast.trafcom.com/podcasts/2014/12/trafcom
-news-podcast-132-create-curate-trusted-content
30. Hosting Your Podcast
• Professional hosting
– One possibility - Libsyn - $5 a month
• Free hosting
– SoundCloud - https://soundcloud.com
– YouTube – You can include image(s) as well
as audio
31. Shownotes
• If you want your podcast(s) heard,
– write up shownotes on your blog
– Why? -
• Google searches can find words
– More reasons and how
• http://news.trafcom.com/2007/01/podcasting_secr
_1-2/
32. Posting Your Podcast
• Set up a blog
– Blogger
– WordPress.com
– Even Tumblr
• Embed your SoundCloud or YouTube
hosted podcast!
• Add your shownotes
• Share your link!!
35. Crafting a Podcast
• Podcasts
• History – Rhetoric
– oral / aural communication
• Preparation – Aristotle’s 5 Canons
• Recording – Tools and Tips
• Audio Editing and Mixing – Audacity
– Google for Tutorials
• Posting – Blog + SoundCloud => Embed
– Include shownotes for SEO
36. Donna Papacosta:
Expert Podcaster
• Much of what I cover comes from Donna
Papacosta’s podcasts:
– http://podcast.trafcom.com/topics/podcasting-news-and-notes
• And her eBook on Podcasting –
– “The Podcast Scripting Book”
• http://www.amazon.ca/Podcast-Scripting-Book-Donna-
Papacosta-ebook/dp/B00HKN9CV8/ref=sr_1_1?
ie=UTF8&qid=1391014684&sr=8-
1&keywords=Donna+Papacosta - under $7.00
iTunes good source of radio-based podcasts, and business and hobby podcasts of varying quality
Brought podcasting more into prominence. Heard about it on Twitter and even in news stories. Listened after all published – binged the last few. Really well composed cliff-hangers
Democratic medium because relative ease of creating and sharing. Trafcom News – Donna Papacosta, communications consultant, generously sharing the how-tos of creating professional quality podcasts – will be mentioned frequently. Also podcasts business conferences for internal business consumption.
Voice and rhetoric needed to engage listeners.
Can’t emphasize enough, but possible to learn speaking patterns, and composition structures that engage people
Thanks you for Arguing
Respond instinctively – examples – confident voice, demure, uptalk
Audio-minority, accents -> assumptions
“aural”
Voice as instrument / tool
Aristotle likely not so much author as recorder
Know your audience!!
Radically different
Like writing, audience needs must be planned and composed for
Not as gripping as live, so must compensate
Altered slightly for podcasting
Most people can recognize when hearing someone read text; tend to pay less attention
Best to have heading and bullet points and speak spontaneously
The basics of the technical stuff
Recording apps – any recommendations?
Earbuds mic – use with phone?
Show mic
Point out elements
More from Donna Papacosta
Practice needed
Laptop
Don’t know if it can be used on tablets or phones – anybody with experience?
Other tutorials available but this covers it nicely