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Introduction to LEAN UX

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This was for a 2 hour workshop session, which covered various LEAN user experience methods and showed how to actually apply the principles to our projects.

Designing great experiences is one thing, delivering them is another. Lean UX is a method to help us deliver faster so that we can learn faster and improve our products.

In this introductory class, you will learn the principles, processes and tools of the Lean User Experience methodology, and how to apply these principles to your projects to rapidly deliver improvements - no matter the size of your budget or team.

Publicado en: Diseño, Software
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Introduction to LEAN UX

  1. VINCE BASKERVILLE DIRECTOR, USER EXPERIENCE @CALLRAIL INTRODUCTION TO LEAN UX
  2. vince baskerville | @whoisvince#LeanUX LEARNING OBJECTIVES ‣ Learn the principles, processes and tools of the Lean User Experience methodology ‣ How to apply Lean UX to your projects.
  3. vince baskerville | @whoisvince#LeanUX AGENDA 1. Grab (x) glasses of wine 2. Review the LEAN Movement 3. Core LEAN UX Concepts 4. Lean UX Cycle 5. Review, Questions & Discussion
  4. vince baskerville | @whoisvince#LeanUX WHAT IS ‘LEAN UX’ AND WHERE DID IT COME FROM?
  5. vince baskerville | @whoisvince#LeanUX
  6. vince baskerville | @whoisvince#LeanUX
  7. vince baskerville | @whoisvince#LeanUX “We must learn what customers really want. Not what we think they should want” - Eric Ries
  8. vince baskerville | @whoisvince#LeanUX
  9. vince baskerville | @whoisvince#LeanUX
  10. vince baskerville | @whoisvince#LeanUX ¯_(ツ)_/¯
  11. vince baskerville | @whoisvince#LeanUX HOW DOES THAT TRANSLATE HERE?
  12. vince baskerville | @whoisvince#LeanUX “Customers don’t care about your solution. They care about their problems” - Dave McClure
  13. vince baskerville | @whoisvince#LeanUX MAXIMIZE Learning & Focus
  14. vince baskerville | @whoisvince#LeanUX REDUCE Cycle Time
  15. vince baskerville | @whoisvince#LeanUX VALIDATE W/ MVPS “The minimum amount of effort you have to do to complete exactly one turn of the ‘build-measure-learn’ feedback loop”
  16. vince baskerville | @whoisvince#LeanUX
  17. vince baskerville | @whoisvince#LeanUX
  18. vince baskerville | @whoisvince#LeanUX TRANSLATION FOR UX-ERS Getting out of the deliverables business
  19. vince baskerville | @whoisvince#LeanUX OUR SKETCHES ARE ONE OF THE FIRST MINIMUM VIABLE PRODUCTS (MVP)
  20. vince baskerville | @whoisvince#LeanUX … WHAT ABOUT DELIVERABLES?
  21. vince baskerville | @whoisvince#LeanUX ‣ Information Architecture ‣ Personas ‣ User Flows ‣ Stakeholder Interview prep & outcome documentation ‣ Customer Journey Maps ‣ Task Analysis documents ‣ Storyboards ‣ Building & running surveys ‣ Heuristics analysis ‣ Content Audits ‣ Conducting Tests ‣ Sketches ‣ Wireframes ‣ Prototypes ‣ Pattern Library ‣ etc….
  22. vince baskerville | @whoisvince#LeanUX
  23. vince baskerville | @whoisvince#LeanUX ‣ Hypotheses, not requirements ‣ Get out of the building ‣ Use iterative designs & testing ‣ Focus on learning ‣ Small cycles/batches CORE LEAN UX CONCEPTS
  24. vince baskerville | @whoisvince#LeanUX
  25. vince baskerville | @whoisvince#LeanUX
  26. vince baskerville | @whoisvince#LeanUX
  27. vince baskerville | @whoisvince#LeanUX
  28. vince baskerville | @whoisvince#LeanUX
  29. vince baskerville | @whoisvince#LeanUX ‣ Hypotheses ‣ Research ‣ Ideation ‣ Framing / Mental Models ‣ Competitive Analysis LEAN UX CYCLE: THINK
  30. vince baskerville | @whoisvince#LeanUX ‣ Refining Problem Statements ‣ Sketches ‣ Wireframes ‣ Prototypes LEAN UX CYCLE: MAKE
  31. vince baskerville | @whoisvince#LeanUX ‣ Testing ‣ Product Analytics ‣ Funnel Analysis ‣ Survey Results ‣ Signups ‣ Success Validations LEAN UX CYCLE: CHECK
  32. vince baskerville | @whoisvince#LeanUX
  33. vince baskerville | @whoisvince#LeanUX THINK MAKE CHECK
  34. vince baskerville | @whoisvince#LeanUX
  35. vince baskerville | @whoisvince#LeanUX
  36. vince baskerville | @whoisvince#LeanUX BUT… WHY?
  37. vince baskerville | @whoisvince#LeanUX
  38. vince baskerville | @whoisvince#LeanUX
  39. vince baskerville | @whoisvince#LeanUX
  40. vince baskerville | @whoisvince#LeanUX “Nothing is more effective than walking over to a colleague, showing some work, discussing, sketching, exchanging ideas, understanding facial expressions and body language, and reaching a resolution on a thorny topic.” - Jeff Gothelf
  41. Q&A

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