This was for a 2 hour workshop session, which covered various LEAN user experience methods and showed how to actually apply the principles to our projects. Designing great experiences is one thing, delivering them is another. Lean UX is a method to help us deliver faster so that we can learn faster and improve our products. In this introductory class, you will learn the principles, processes and tools of the Lean User Experience methodology, and how to apply these principles to your projects to rapidly deliver improvements - no matter the size of your budget or team.

2. VINCE BASKERVILLE
DIRECTOR, USER EXPERIENCE @CALLRAIL
INTRODUCTION TO
LEAN UX

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LEARNING OBJECTIVES
‣ Learn the principles, processes and tools of the Lean User
Experience methodology
‣ How to apply Lean UX to your projects.

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AGENDA
1. Grab (x) glasses of wine
2. Review the LEAN Movement
3. Core LEAN UX Concepts
4. Lean UX Cycle
5. Review, Questions & Discussion

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WHAT IS ‘LEAN UX’ AND WHERE DID IT
COME FROM?

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“We must learn what
customers really want.
Not what we think they
should want”
- Eric Ries

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¯_(ツ)_/¯

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HOW DOES THAT TRANSLATE HERE?

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“Customers don’t care
about your solution.
They care about their
problems”
- Dave McClure

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MAXIMIZE
Learning & Focus

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REDUCE
Cycle Time

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VALIDATE W/ MVPS
“The minimum amount of effort you have to do to complete
exactly one turn of the ‘build-measure-learn’ feedback loop”

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TRANSLATION FOR UX-ERS
Getting out of the deliverables business

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OUR SKETCHES ARE ONE
OF THE FIRST MINIMUM
VIABLE PRODUCTS (MVP)

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… WHAT ABOUT DELIVERABLES?

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‣ Information Architecture
‣ Personas
‣ User Flows
‣ Stakeholder Interview prep &
outcome documentation
‣ Customer Journey Maps
‣ Task Analysis documents
‣ Storyboards
‣ Building & running surveys
‣ Heuristics analysis
‣ Content Audits
‣ Conducting Tests
‣ Sketches
‣ Wireframes
‣ Prototypes
‣ Pattern Library
‣ etc….

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‣ Hypotheses, not requirements
‣ Get out of the building
‣ Use iterative designs & testing
‣ Focus on learning
‣ Small cycles/batches
CORE LEAN UX CONCEPTS

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‣ Hypotheses
‣ Research
‣ Ideation
‣ Framing / Mental Models
‣ Competitive Analysis
LEAN UX CYCLE: THINK

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‣ Refining Problem Statements
‣ Sketches
‣ Wireframes
‣ Prototypes
LEAN UX CYCLE: MAKE

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‣ Testing
‣ Product Analytics
‣ Funnel Analysis
‣ Survey Results
‣ Signups
‣ Success Validations
LEAN UX CYCLE: CHECK

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THINK MAKE CHECK

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BUT… WHY?

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“Nothing is more effective
than walking over to a
colleague, showing some
work, discussing, sketching,
exchanging ideas,
understanding facial
expressions and body
language, and reaching a
resolution on a thorny topic.”
- Jeff Gothelf

45. Q&A