Circom is the organisation of 200 local tv stations in europa. I gave a keynote the future of TV. I think the audience enjoyed it. right?

1. The future of TV, today!
Vincent Everts
dinsdag 19 mei 2009

2. Who is
Vincent Everts?
dinsdag 19 mei 2009

3. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
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4. dinsdag 19 mei 2009

5. dinsdag 19 mei 2009

6. Videoblogger
Talk to Me!
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7. dinsdag 19 mei 2009

8. dinsdag 19 mei 2009

9. find, collect, publish
www.yubby.com
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10. • kassa
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11. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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12. Web
1.0
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13. 7
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14. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 26 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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15. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph
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16. • $20 miljard sales
• 3 Billion searches/day
• Only money from Adwords
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17. IMPACT ON BUSINESS
12
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21. E-commerce worldwide
2008: 400 billion euro
2009: 500 miljard euro
+25%
bron: thuiswinkel.org
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22. Social tools Productinformatie
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23. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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24. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
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25. dinsdag 19 mei 2009

26. dinsdag 19 mei 2009

27. beta
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28. dinsdag 19 mei 2009

29. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
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30. dinsdag 19 mei 2009

31. Who talks
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32. Blogs demografie
Bron: Technorati 2008
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33. Weblogs
Everyone blogs!
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35. dinsdag 19 mei 2009

36. Try for free
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37. Also professional
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38. dinsdag 19 mei 2009

39. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
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40. RSS
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41. RSS Readers
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42. dinsdag 19 mei 2009

43. dinsdag 19 mei 2009

44. Email is broken
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45. Communication 2.0
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46. Why call
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via computer?

47. It’s
personal!
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48. dinsdag 19 mei 2009

49. Wordprocessing 1951
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50. Wordprocessing 1985
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51. Wordprocessing 2008
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52. Revisions
Onlinecompare
collaboration
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53. Best Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
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54. Web 2.0 Trend:
Co-Creation
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55. dinsdag 19 mei 2009

56. 49
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57. Social Networking
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59. dinsdag 19 mei 2009

60. Internet goes mobile
88
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61. Mobile internet is
where internet
was 5 years ago
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62. Impact of internet and
video on TV?
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63. The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV
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64. 1,5 Mio
1,2 Mio
BOOM
quot;Plattequot;
TV
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65. Penetration of HD recorders
(estimated)
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66. HDTV & PVR’s in US
# PVR’s % PVR’s
2008 28,6M 25%
2014 52,3M 44%
source: MAGNA
25% has HDTV & PVR
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67. Connected devices
100
100 M
75
50 57 M
25
0
2009 2013
Connected devices will
almost double in 4 years
source: Park Associates
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68. Next: Internet TV’s
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69. dinsdag 19 mei 2009

70. Internet overtakes TV
If the current growth continues
the internet will overtake TV
as most consumed media in 2010
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71. Video Everywhere
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72. 35
15-02-07 ROOS - Regionale TV in 2010 35
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73. dinsdag 19 mei 2009

74. dinsdag 19 mei 2009

75. dinsdag 19 mei 2009

76. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
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77. Internetvideo
is not just
YouTube!
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78. Tudou.com bigger YouTube
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79. How big is video?
13,072,164,000 312 minutes
of video watched
videos available
on average
3.5 minutes
average duration 75.5% of internet audience
of the video viewed online video
watched
source: ComScore Feb 2009
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80. Online video is the most
popular online entertainment,
with more than 1 in 4 (28%)
Europeans watching video
An increase of over
150% since 2006
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81. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
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85. dinsdag 19 mei 2009

86. NBC.com
1 Billion full episode
streams in 2 years
43B
43% via embeds & widgets
57B
Embeds / Widgets
NBC.com
source: NewTeeVee
dinsdag 19 mei 2009

87. 2008 stats
1,6M unique visitors
44% increase from 2007
130M streams started
70% increase from 2007
source: Uitzendinggemist.nl / NPO
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88. dinsdag 19 mei 2009

89. Watch it anywhere
Samenvatting
Hele
uitzending
Widgets
Clips
Updates
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90. If you don’t do it,
someone else will...
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91. With these HD devices
anyone can do it!
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92. Easy & everywhere
• Create videos with ease
• Let customers create
videos about you
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93. Lifestreaming
• Quick & easy -
live with 1 click
• If you have a webcam
you can stream
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94. Produce your own TV
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95. Lifestreaming
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96. Lifestreaming
• Studio in a box
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97. Lifestreaming
• Live streaming on mobile
phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
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98. Lifestreaming
Life blogging with mobile
without installation
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99. HD Internetvideo
• Super quality
• Available in next 5
years everywhere
Click to play
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100. Find
35+ sources (more on the way)
Find, Collect, Publish
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101. Friends & profiles
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102. +35 video sources
& more to follow!
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103. Collect
Drag & drop
Edit meta data
See previews
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Find, Collect, Publish

104. Player page
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105. Manage video
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106. Publish it with widgets
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107. dinsdag 19 mei 2009

108. Elections 2.0
Obama Girl
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109. Elections 2.0
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110. dinsdag 19 mei 2009

111. The phenomenon
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112. dinsdag 19 mei 2009

113. 80
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114. dinsdag 19 mei 2009

115. “What are you doing in 140 characters”
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116. Customer service
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117. Twittering during TV
High peaks =
broadcast
Low peaks =
rerun
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118. Track viewers interest
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119. When & how
do I use Twitter?
source: Twitstats.com of @vincente
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120. It’s now mainstream!
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121. tweet
deck
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122. + TV =
Social TV?
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123. Marketing
2.0
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124. Todo list 2009
• 10% viewers online
• 1% of users to contribute through
reactions, blogs, twitter Emails, IM
• Start Mobile presence
• 2.5% of advertisement revenue
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125. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
dinsdag 19 mei 2009