Wat moet een auto dealer doen met alle social media? Het enthousiasme van de klant vastleggen, voordurend de conversatie van de klant monitoren en slim reageren

1. Friday, February 25, 2011

2. AutoArena 2.0
& Social media
feb 24 2011
Vincent Everts
+31647180864
Friday, February 25, 2011

3. AutoArena 2.0
& Social media
feb 24 2011
Vincent Everts
+31647180864
Friday, February 25, 2011

4. Vincent Everts?
Friday, February 25, 2011

5. Vincent Everts?
Friday, February 25, 2011

6. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Friday, February 25, 2011

7. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Friday, February 25, 2011

8. Tudou.com bigger YouTube
Friday, February 25, 2011

9. Tudou.com bigger YouTube
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10. Social Media
2.0
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11. • Mijn Tools
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12. Videoblogger
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13. Videoblogger
Talk to Me!
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14. Videoblogger
Talk to Me!
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15. • kassa
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16. Friday, February 25, 2011

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27. Friday, February 25, 2011

28. Make your
own company
TV Channel
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29. Make your
own company
TV Channel
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30. Friday, February 25, 2011

31. Friday, February 25, 2011

32. Talking Car! Twitter
Google Maps
Youtube
Uitzending
Friday, February 25, 2011

33. What are we going to talk about?
Friday, February 25, 2011

34. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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35. Web
1.0
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36. Web
1.0
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37. 7
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38. 7
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39. 7
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40. 7
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41. 7
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42. How do we spend our time?
4%
6%
39%
19%
33%
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43. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Friday, February 25, 2011

44. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Friday, February 25, 2011

45. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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46. Friday, February 25, 2011

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57. iPhone 4
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66. §
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67. Friday, February 25, 2011

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71. Friday, February 25, 2011

72. IMPACT ON BUSINESS
12
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81. Friday, February 25, 2011

82. DELL Case
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83. DELL Case
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84. Dell notebooks
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85. Dell notebooks
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86. Friday, February 25, 2011

87. Friday, February 25, 2011

88. Friday, February 25, 2011

89. Friday, February 25, 2011

90. Friday, February 25, 2011

91. Friday, February 25, 2011

92. 17
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93. 17
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94. 17
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95. 17
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96. Friday, February 25, 2011

97. tekst
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98. tekst
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112. E-commerce worldwide
2010: €500B
+15%
Web influenced: €3000B
bron: forrester
Friday, February 25, 2011

113. Online bestedingen
2009: 7,3 miljard euro
2010: 9 miljard euro
Web-influenced 48
miljard
Friday, February 25, 2011
bron: thuiswinkel.org

114. Social tools Productinformatie
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115. Social tools Productinformatie
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116. Friday, February 25, 2011

117. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Friday, February 25, 2011

118. Friday, February 25, 2011

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120. .
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140. Friday, February 25, 2011

141. Customer service
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142. Customer service
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143. Friday, February 25, 2011

144. It’s now mainstream!
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145. It’s now mainstream!
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146. Friday, February 25, 2011

147. Friday, February 25, 2011

148. Friday, February 25, 2011

149. Friday, February 25, 2011

150. kindle
Friday, February 25, 2011

151. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
Friday, February 25, 2011

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158. 85
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159. 86
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162. Friday, February 25, 2011

163. Playmate
90
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164. beta
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166. Friday, February 25, 2011

167. Friday, February 25, 2011

168. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, February 25, 2011

169. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, February 25, 2011

170. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, February 25, 2011

171. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, February 25, 2011

172. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, February 25, 2011

173. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, February 25, 2011

174. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, February 25, 2011

175. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Friday, February 25, 2011

176. Who talks
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177. Blogs demografie
Bron: Technorati 2008
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178. Blogs demografie
Bron: Technorati 2008
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179. Blogs demografie
Bron: Technorati 2008
Friday, February 25, 2011

180. Professional
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181. Professional
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182. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
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183. RSS
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184. RSS Readers
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185. RSS Readers
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186. Friday, February 25, 2011

187. Friday, February 25, 2011

188. Social Networking
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195. Friday, February 25, 2011

196. Internet is pain!
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200. Friday, February 25, 2011

201. Communication 2.0
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202. Communication 2.0
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203. Why call
Friday, February 25, 2011
via computer?

204. It’s
personal!
Friday, February 25, 2011

205. It’s
personal!
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206. It’s
personal!
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207. Friday, February 25, 2011

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210. Friday, February 25, 2011

211. Wordprocessing 1951
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212. Wordprocessing 1985
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213. Wordprocessing 1985
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214. Wordprocessing 2008
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215. Wordprocessing 2008
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216. Friday, February 25, 2011

217. Friday, February 25, 2011

218. Online collaboration
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219. Revisions
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compare

220. Web 2.0 Trend:
Co-Creation
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223. 49
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224. Friday, February 25, 2011

225. Social Media
2.0
Friday, February 25, 2011

226. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Friday, February 25, 2011