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BuyItDirect
Trends

Friday, October 18, 13

Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
• Mijn Tools

Friday, October 18, 13
• Einstein?

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Social Media

2.0

Friday, October 18, 13
What are we going to talk about?

Web 1.0 Viral Marketing (PP)
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
time consumption

travel

Google Docs

Online video elections 2.0

Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Multitasking

Dell Sucks
Kryptonite Lock

Support 2.0 Viral Marketing

Enterprise 2.0

VMS Zoomz HD

news resume VMS Google trends
Friday, October 18, 13

ebay
7
Friday, October 18, 13
• $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc

Friday, October 18, 13
Google adwords

•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Videoblogger

Talk to Me!

Friday, October 18, 13
Friday, October 18, 13
Wat gebruik ik als blogger

Friday, October 18, 13
• kassa

Friday, October 18, 13
•1

Friday, October 18, 13
Friday, October 18, 13
Olie Future?

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Eenzaam koud & alleen
18 dec 2011 0.100-03.00

Friday, October 18, 13
Snelladers 2011& 2013

Friday, October 18, 13
170 Rijkswaterstaat
plekken

Friday, October 18, 13
Friday, October 18, 13
Lithium ion 100 watt/kg

Friday, October 18, 13
Car2Go

Friday, October 18, 13
Mitsubishi Outlander Plug-in-Hybrid EV

Friday, October 18, 13
BMW I3

Friday, October 18, 13
Renault Zoe

Friday, October 18, 13
Volvo V60

Friday, October 18, 13
• BYD $30.000 60kwh
300km range

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
4G verandert alles!

•d

Friday, October 18, 13
Instant publishing

Friday, October 18, 13
Friday, October 18, 13
Instant publishing

Friday, October 18, 13
Video vertelt het
verhaal achter
het product
Friday, October 18, 13
Friday, October 18, 13
bron: Unruly Media
Friday, October 18, 13
b

Friday, October 18, 13
• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media

Friday, October 18, 13
Friday, October 18, 13
DELL Case

Friday, October 18, 13
Dell notebooks

Friday, October 18, 13
Friday, October 18, 13
Dell & Social Media

Friday, October 18, 13
Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
• Tablets everywhere!

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Met je handen

Friday, October 18, 13
Friday, October 18, 13
Urthecast
Earth HD streaming

Friday, October 18, 13
Google Glas

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
• Tesla

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Crowd sourcing

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
97%
Gebruiken
68%social media

Weten wat
social media is

Friday, October 18, 13
1

miljard
Facebook
gebruikers
Friday, October 18, 13
7.9 miljoen
leden in Nederland

Friday, October 18, 13
2.5 miljard
status updates per dag
gedeeld op Facebook

Friday, October 18, 13
2.7 miljard
likes per dag

Friday, October 18, 13
555 miljoen
Twitter accounts

Friday, October 18, 13
12.233

Tweets per seconde

Friday, October 18, 13
3.3 miljoen

actieve Nederlandse Twitteraars
Friday, October 18, 13
3.9 miljoen
Nederlanders op Linkedin

Friday, October 18, 13
91%
Friday, October 18, 13

jongeren
actief op
social media
4 miljard
bekeken video’s op YouTube
dagelijks
Friday, October 18, 13
100 uur

video’s geupload op YouTube

per minuut
Friday, October 18, 13
Friday, October 18, 13
Online bestedingen
2012: 11 billion euro

2013: 14 billion euro
Web-influenced 70
miljard
Friday, October 18, 13

bron: thuiswinkel.org
Friday, October 18, 13
Social tools
Friday, October 18, 13

Productinformatie
Product info

what else do people buy
what do they recommend?
Description of customers

Social tools

90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

Friday, October 18, 13
Social Media

2.0

Friday, October 18, 13
Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Friday, October 18, 13

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