Increase Healthcare Brand Awareness & Leads
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The marketing presentation outlines objectives to become a preferred healthcare brand through improved customer experience and increased leads. It discusses strategies for brand awareness like events and digital marketing. Customer experience is emphasized through responsive websites, timely support, and exceeding expectations. Digital strategies include content marketing and social media while demand generation focuses on nurturing leads through relationships and content. Social media uses a SMART approach targeting specific audiences.
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Increase Healthcare Brand Awareness & Leads
- 1. Marketing Presentation Vinod Krishnan Copyright © Vinod Krishnan 5 May 2014
- 2. Objectives & Goals • Become a preferred brand in healthcare services • Increase customer experience thru multi-channel engagement platforms • Focus on customer demand – increase leads by X% • Become a leader in healthcare services • End to end process implementation – focus on increased ROI Copyright © Vinod Krishnan
- 3. Copyright © Vinod Krishnan Market Presence Value to Customers Online, Website, Mobile We don’t sell anymore – they buy Come, Chase, Caught & Co -Create BRAND BRAND AW ARENESS AW ARENESS CUSTO M ER CUSTO M ER EXPERIENCE EXPERIENCE DEMANDDEMAND GENERATIONGENERATION DIGITAL DIGITALSTRATEGY STRATEGY SOCIAL SOCIAL STRATEGY STRATEGY MARKETINGMARKETING Marketing – It’s impact
- 4. Copyright © Vinod Krishnan Brand Awareness 3 1 2 6 4 5 Brand Position Brand Promise Events & Trade Shows Print & Digital Website, Print, online, social Brand Loyalty Promise, On time, Partners 3 Testimonial & Feedback Let our customer speak Promotion Walk the talk -Live your brand PR Strategy Media Coverage, Online Press
- 5. Customer Experience Copyright © Vinod Krishnan Website Search Google, Yahoo Speed of DeliveryOn time Support Customer Engagement Facebook. LinkedIn, Twitter Competitive Pricing Discussion platforms Events, Forums, Blogs Service Quality 1 Value addition – Exceed customer expectation 2 A story –that speaks for you 3 Provide reliable, responsive on time support 20% of the annual revenue is lost for not delivering a positive CX Source: Global Insights on Succeeding in the Customer Experience Era, 2013
- 6. Copyright © Vinod Krishnan Digital Strategy Opportunity Pipeline • Responsive website • Engaging content • User friendly • Content freshness • Blogs & Microsites • Track performance • Google Analytics • FAQ and Support • SEO/SEM • Ad words • Keywords & page rank • Inbound Traffic • Content Strategy • Discussion forums • Online PR strategy • Email Marketing • Webinars • Drip/Trigger Campaigns • Profiling • Newsletters • Advertisement • Landing pages • Link building 1 Build a website that is responsive in all digital platforms 2 Is your website engaging your customers 3 Is your website available for search engines W eb & m obile Online Cam paigns LEADS
- 7. Demand Generation Demand Generation CHASE • Database development • Account intelligence • Digital assets • Social media • Inside sales • Nurturing • Appointments setting CO-CREATE • Partner marketing • Influencers • Analysts • Peers • Authors • Media • Thought leaders COME • Social Media • Content • Endorsement • Referrals • Viral • Media CAUGHT • Website tracking • Reverse lookup • Digital assets • Triggers • Interactive emails • Account intelligence
- 8. Social Media – The SMART strategy Social Media Strategy SPECIFIC MEASURABLE ATTAINABLE RELEVANT TIMELY Identify Target Audience Give and collect info - Insights Set achievable targets – do not complicate Right platform for the right campaign Plan and schedule – do it at the right time