Global Business Management - Start up business planning.

1. Paññāsāstra University of Cambodia
1. Huo Sokhuoy ID:52480
2. Ky Sreyleak ID:51369
3. Chan Tolyka ID:62232
4. Chum Pov ID:54635
5. Keo Pichma
Group5 Members:
Term 2017
Greeting Coffee and Bakery

2. Greeting Coffee and Bakery

3. Content
I. Description
a. Why we choose
coffee shop?
b. Vision
c. Mission
d. Core Value
e. Key to Successful
II. Products and Service
a. Marketing plan
b. Promotion
III. SWOT Analysis
a. Management and
Operation
IV. Start up Plan
Profit and lose ( Break
Event )
V. Conclusion

4. Description
• Greeting Coffee and bakery is located in 10521
Jones Rd, Suite B Houston, TX 77065. (6m*13m
=19.6feet*42.6feet)
• Greeting Coffee and bakery is based for
commuter and neighborhood.
• We severed coffee, Smoothie, Italian Soda, and
bakery.
• The only café shop over there
• Provide the unique taste and service

5. Why we choose coffee shop?
• There are two main reason
- Opportunity
- Talent
• What make us unique?
- The first and only shop
- Make your own taste

6. Greeting coffee and bakery

7. . Vision
- To be among the most popular and needed in
our coffee industry.
. Mission
- To inspire and to connect people
- To keep people warm and feel like home

8. Core Value
• Honesty, Responsibility, Reliability,
and Integrity.
• To be pro-active
• To be innovative and pragmatic

9. Key to Successful
• Right people in the right place (position)
- Never give up
- Think big, but we start small
- Low capital investment
- Keep updating

10. Products and Service
• Marketing plan:
▫ Internal:
▫ 20% off for customer who come to buy coffee
from introduce by our staffs.
▫ Staff introduce to another people.
▫ External:
▫ Social media ( Facebook page, tweeter, IG )
▫ Free taste for the grand opening day from 5am
to 10pm.

11. Product and Service (Cont…)
• Target Customer
• Commuter
• Neighbor hood
• Visitor
• Customer will come to our shop
• Weekday 150 to 170
• Weekend 170 t0 200

12. Products and Service
• Promotion:
▫ Buy two cups of medium size will get
one cup of regular size for free.
▫ Buy 0ne cup of large size will get one
donut or any bakery for free.
▫ 10% for the first week.

13. Product and service (Cont…)
Menu

14. SWOT Analysis
• Strengths
▫ Unique taste, relax place, good environment,
many parking lots.
▫ Put the right people in the right position.
▫ To make our coffee fresh in every cups.
• Weakness
▫ Cannot served on time when we have a lot of
customer at the same time.
▫ New brand.

15. SWOT Analysis (cont…)
• Opportunities
▫ Our shop has the opportunities to expand its
global operations.
▫ We are the first one.
▫ New markets for coffee such as in India,
Thailand, and Cambodia.
• Threats
▫ The coffee shop is exposed to rises in the cost
of coffee and dairy products.
▫ Challenging with new born coffee shop.

16. Management & Operation

17. Start Up Plan
• Rental 2500$/m
• Building 45000$
• Tables, Chairs and Counter 3500$
• Electricity 500$
• Water Free
• Coffee Machine 10000$
• Coffee Grinder 700$
• Oven 3000$
• Mixer 700$

18. -Coffee Bean 18$/kg (180$/1 boxes)
-Cup 1.25x30=375$
-Plastic Glasses 9$/100boxs=900$
-Logo Print out and poster 120$
-Straw 1b0x 30$x10=300$
-Flour 25$/b x 10=250$
-Other Material 500$
-Miscellaneous 2500$
Start Up plan (cont…)

20. Profit and Lose
• Income of coffee: at least 240 cups of coffee
are sold everyday and the cost of one cup is
3$.
• The total income of coffee is 21,600$ for one
month.
• Income of donut: 200 of donuts are sold
everyday and the cost of it is 1$ each. So the
total income of donut is 6,000$ for one
month. And other bakery can get around
3000$ for one month.

21. Profit and Lose (cont…)
• Expend for Revenue 2500$, electricity 500$,
staff salary 5650$, coffee bean 2160$, Flour
and ingredient 1100$, other material 500$
and advertising 250$.
• Total Expend for one month is 12,660$.
• Total income for one month 30,600$
• So our income for one month is 15,896$
• And in one year our income will be up to
190,752$.

23. Break Event
• We have 5 shareholder and for one share is
20,000$. Total of our capital is 100,000$,
and our first investment is 71,025$ and we
still have another 28,975$ for reserve fund.
• So we believed that we will break our event
within 5 month.

25. All in all, Coffee is the best drink for all kind
of people ages nowadays. Coffee can make people
feel fresh in the morning when they’re drink just a
cup of it. Also many night time workers, they’re
prefer drinking coffee to drinking other energy
drink.
If you are a night worker or you need to
stay late at night, Try our coffee!!!