Transforming Your Business into a Social Object
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Introducing small businesses to the notion of social objects and how they can be positioned to grow their brands using social technologies. Paymint X small business seminar at Design Cloud, LLC. Presented By: Michael Gaspar Co-Founder Viral Visions, LLC
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Transforming Your Business into a Social Object
- 1. Transforming Your Business in to a Social Object Michael Gaspar Viral Visions Nov. 13, 2012
- 2. Tweet feedback & takeaways : #paymint
- 3. About Me @MichaelGaspar Co-Founder, Viral Visions Social Storyteller Strategist
- 4. “Marketing is too important to be left to the marketing department.” David Packard Co-Founder, Hewlett-Packard
- 5. Tenets of Social - Social is a brand philosophy - You have to earn the right to market - Be human - Be transparent - Collaborate - Social is a business re-investment
- 6. What is a Social Object? Any “thing” that yields a conversation.
- 7. Why do I want to be a Social Object? - Feedback - Dialogue - Search - Social Proof - ENGAGEMENT
- 8. What does a Social Object look like?
- 9. Remember… Today’s web is a visual one.
- 10. Remember… And, it tells a story. Source: http://www.marketingtechblog.com/visual-storytelling/
- 11. Social Connection Facebook Content: Visual Size:1 billion + Value: Integration, Development, Social Login, Social Search
- 12. Social Connection LinkedIn Content: Thought leadership Size:175 million+ Value: Showcase expertise, Groups, B2B
- 13. Social Connection Google + Content: Visual, Thought leadership Size: 400/100 million+ Value: SEO, Video Hangouts, Circles
- 14. Social Information Sharing Twitter Content: Resourceful, Thought leadership Size: 500/170 million+ Value: Social search, Drive traffic, Behavioral insight/trends, Listening
- 15. Video Sharing YouTube Content: Visual, Thought leadership Size: 2nd largest search engine, 60 hrs/min Value: SEO, Engagement
- 16. Check-in & Review Sharing Foursquare Content: Promotion, Consumer loyalty, Reviews Size: 20 million users Value: Feedback, Gamification, Mobile
- 17. Blogs Content: Thought leadership, Visual Value: Transparency, Humanization, Learning, Influence, Web Integration, Collaborative
- 18. Where do I create Social Objects?
- 19. Where do I create Social Objects? Go where your audience is!
- 20. But, if you need a little help… B2B: B2C, Brick & Mortar: B2C, Digital Only:
- 21. How do I measure Social Objects? Metrics Shares | Comments | Likes | Insights Retweets | @Mentions Endorsements| Discussion Comments Comments| Blog Views | Dashboard *Facebook Metrics Aggregated by “Talking About This”
- 22. Some FREE tools to measure Social Hootsuite Google Analytics Social Media Monitoring, Web traffic, referral, data Engagement, Reporting visualization & insights tool hootsuite.com google.com/analytics
- 23. Questions? michael@viralvisions.com @MichaelGaspar /ViralVisions @Viral_Visions