How to Virtually Extend Your Event
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Mary Reynolds Cane, Scott Lum, Michael Doyle This is an introductory-level, interactive session to help event and meeting producers from corporation and associations get up to speed with the latest technology solutions that are available for extending the life and value of physical events. Specific examples will be used as case studies outlining the business rational as well as tactics, best practices and outcomes. Hear directly from corporate and association event producers and in this session lead by digital event strategist Michael Doyle, Executive Director of the Virtual Edge Institute. Learner outcomes: 1. An understanding of what technology is being used to extend event programs 2. Ideas for how to present the business rational to the C-Suite 3. Best practices for planning and execution
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How to Virtually Extend Your Event
- 1. AIBTM Professional Education #AIBTM #VirtualEdge
- 2. How to Virtually Extend Your Event
- 3. Michael Doyle, Executive Director Virtual Edge Institute Mary Reynolds Kane, Senior Director, Experience Marketing PCMA Scott Lum, Digital Marketing Manager, Events, Microsoft Corporation
- 4. What is a Hybrid Extension? An occurrence of people meeting together at the same time where some of the attendees are not physically in the same location but are connected in a digital environment. #AIBTM #VirtualEdge
- 5. How To Vote via Texting 1. Standard texting rates only (worst case US $0.20) 2. We have no access to your phone number 3. Capitalization doesnât matter, but spaces and spelling do TIPS
- 14. Growing Onsite & Online Attendance 10,000 34,000 Virtual + UStream 15,00012,700 Onsite Registrants 17,000 2009 2010 2011 2012 4,400 Virtual/ Hybrid 113,000 Virtual + UStream 189,000 Virtual + UStream
- 15. How to Virtually Extend Your Event Scott Lum, Digital Marketing Manager, Events, Microsoft Corporation #AIBTM #VirtualEdge
- 16. Agenda 1. 3 Trends Disrupting Event Marketing 2. How Events Are Evolving 3. 5 Best Practices
- 17. 3 TRENDS DISRUPTING EVENTS
- 18. Rise of the Empowered Consumer
- 19. Source: NY Daily News
- 21. Rise of the Empowered Marketer 21 Sales Mkt Digital Mkt
- 22. Non-Linear Sales Cycle âConsumers no longer move neatly from one touch point to the next, from branding to promotion to sales. Instead, they snack on a dizzying array of digital content delivered through a dizzying array of devices. They share ideas about products, companies and brands, with their brand awareness & purchase consideration formed by their peers as by a national branding campaign.â Clark Kokich, former CEO, Avenue A | Razorfish
- 23. HOW EVENTS ARE EVOLVING #AIBTM #VirtualEdge
- 24. Event Spectrum Standalone ⢠F2F Serial ⢠Multiple F2F ⢠Light Social Social ⢠F2F ⢠Integrated Social ⢠Develop Community Connected ⢠F2F ⢠Integrated Social ⢠Digital Hybrid ⢠Mobile compatible ⢠Social streaming Relationship ⢠365 Engagement ⢠Community Relationships ⢠Content cadence ⢠Social/Digital/Mobile
- 25. Standalone Event ⢠Individual meeting or event ⢠Content may be confidential or not sharable to public ⢠Long intervals between events â ie. one-time, annually, etc. ⢠Audience may not engage through social channels
- 26. Serial Events ⢠Multiple meetings or events ⢠Shorter intervals between events â ie. monthly or quarterly ⢠Social: Use Twitter hashtags to extend content through social
- 27. Social Events ⢠Social: Use internal and external social channels to build and nurture community. ⢠Extend event content beyond the F2F attendees by leveraging their influence
- 28. Connected Events ⢠Digital: Extend event content through digital streaming ⢠Social: Social channels used to connect F2F and digital audiences ⢠Mobile: Digital content is compatible on all mobile platforms
- 29. Relationship Nurturing ⢠Community: 365 engagement â nurture community & advocates ⢠Content: F2F & Digital Events are components of a comprehensive content marketing plan
- 30. Standalone ⢠F2F Serial ⢠Multiple F2F ⢠Light Social Social ⢠F2F ⢠Integrated Social ⢠Develop Community Connected ⢠F2F ⢠Integrated Social ⢠Digital Hybrid ⢠Mobile compatible ⢠Social streaming Relationship ⢠365 Engagement ⢠Community Relationships ⢠Content cadence ⢠Social/Digital/Mobile Build the appropriate solutions based on your objectives and audience
- 31. 5 BEST PRACTICES
- 32. 1. Test New Channels ⢠Experiment with low cost video cameras & webcast tools for smaller events
- 33. 2. Create Low Cost Hybrid Events ⢠Remote video capture system managed by 2-people ⢠Captured 18 concurrent rooms ⢠Live stream syndicated to multiple sites
- 34. 3. Integrate with Social ⢠Streaming digital event to social engages community where they live ⢠Content can be extended through attendeesâ social graph ⢠Engage community with content year-round
- 35. 4. Build for Mobile ⢠Build your event site for mobile ⢠Make sure your digital stream is mobile compatible on all platforms ⢠Apps vs. Mobile Web vs. Responsive Web
- 36. 5. Integrated Content Marketing ⢠F2F and Digital Events are integrated with content strategy ⢠Events are key content rich interactive experiences
- 37. How to Virtually Extend Your Event Break into groups discuss what attendees can implement back at your organization based on what Scott has shared â˘In what ways has digital and social media impacted your events? â˘How can you better use digital and social media in your organization event program? â˘How can you integrate F2F and Digital Events into your organizationâs year-round engagement cycle?
- 38. How to Virtually Extend Your Event Mary Reynolds Kane, Senior Director, Experience Marketing PCMA
- 44. How to Virtually Extend Your Event Break into groups discuss what attendees can implement back at your organization based on what Mary has shared â˘What has your organization doe digitally to date? â˘How would a perpetual online presence work for you? â˘What is your key take away and why?
- 46. AIBTM partners with MeetingMetrics: âMeeting Results Measurement Made Easy!â Collect your CEUs for the education sessions on our tracking sheets, available in the conference foyer.
Editor's Notes
- This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout todayâs meeting weâre going to engage in some audience polling to find out what youâre thinking, what youâre up to and what you know. Now Iâm going to ask for your opinion. Weâre going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and youâll never receive follow-up text messages outside this presentation. Thereâs only one thing worse than email spam â and thatâs text message spam because you have to pay to receive it!
- Poll: Have you done or are you planning to do ...Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/multiple_choice_polls/f1YtiMDU9mLkcI9If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Poll: Have you ever done session content captu...Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/multiple_choice_polls/HD3i61bqzF9BcpAIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Poll: Who are you?Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/free_text_polls/BTpCqD6O0UiGFjoIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Poll: What do you see as potential benefits of...Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/free_text_polls/dk67ROOlE9s1jLRIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Poll: What would success look like for them at...Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/free_text_polls/UwaScYQXJK50nnRIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Poll: What would you learn?Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/free_text_polls/w963wG0tDjbNerkIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Poll: What would you be able to do?Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/free_text_polls/rKSTUTMm8D24cgIIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Poll: What should your next step be?Press F5 or use the tool bar to enter presentation mode in order to see the poll.\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:http://www.polleverywhere.com/free_text_polls/OW5mlhEgSayVZT5If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.