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Chuck Porter İstanbul'da!

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Crispin Porter + Bogusky'nin eski kreatif direktörü, şimdiki ajans başkanı Chuck Porter'ın Virutic'in misafiri olarak geldiği İstanbul'da gerçekleştirdiği sunum..

Publicado en: Empresariales, Tecnología
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Chuck Porter İstanbul'da!

  1. 1. TEŞEKKÜR EDERIM
  2. 2. HE‟S LYING.
  3. 3. HE DOESN‟T SPEAK TURKISH.
  4. 4. POPULAR CULTURE IS CURRENCY.
  5. 5. THE POWER OF THE STORY.
  6. 6. MYTH #1 EVERYTHING HAS CHANGED.
  7. 7. THE CRASH OF „04 Percentage of Men 18-34 watching prime-timeTV 33.0% 32.0% 31.0% 30.0% 29.0% 28.0% 27.0% 96-97 97-98 98-99 99-00 00-01 01-02 02-03 03-04 Source: Nielsen Media Research Based on the percentage watching an average prime-time minute during the first three weeks of each television season
  8. 8. MEDIA FRAGMENTATION Magazines Mobile 4% Video Games 6% Newspapers 3% 8% Internet 10% Magazines 3% TV 51% Radio TV Newspapers 27% 61% 3% Radio 24% Late 80s Now Source: E-marketer: Multitasking Consumers – Distracted or Connected? and Nielsen/Arbitron
  9. 9. ROUGHLY 380 B.C.
  10. 10. “THERE IS NO LEARNING WITHOUT EMOTION” -PLATO
  11. 11. FABLES, PARABLES AND SOMETIMES ADVERTISING.
  12. 12. A FEW THINGS WE‟VE LEARNED.
  13. 13. STAY LOOSE AND BACK WINNERS.
  14. 14. 100 MILLION HITS. IN 12 DAYS.
  15. 15. LIFE CHANGING EVENTS % of Owners/Users Giving "4" or "5" on 5 pt. Impact on Life Scale iPod Radio Satellite Radio Handheld e-mail TiVo/ DVR 0 10 20 30 40 50 60 Source: Arbitron 2005
  16. 16. MULTI-TASKING Percent of People 18+ Who Multi-task With Each Medium Magazine Newspaper TV Radio Internet 0 10 20 30 40 50 60 70 Source: BIG research Simultaneous Media Usage Survey
  17. 17. MYTH #2 THE CUSTOMER IS IN CONTROL.
  18. 18. INTERRUPTING PEOPLE ISN‟T SUCH A GOOD MARKETING PLAN.
  19. 19. IT‟S EASIER THAN EVER TO FALL IN LOVE WITH YOU.
  20. 20. THE 50 MILLION PERSON FOCUS GROUP.
  21. 21. WHAT YOU DO IS MORE INTERESTING THAN WHAT YOU SAY.
  22. 22. FLY BELOW THE RADAR.
  23. 23. THE BEST BUZZ IS FREE BUZZ.
  24. 24. EVERYTHING IS INTERACTIVE.
  25. 25. CONSISTENCY IS GOOD. SURPRISE IS BETTER.
  26. 26. DON‟T FEED THE GORILLA.
  27. 27. PEOPLE GET BORED. DON‟T WASTER THEIR TIME.
  28. 28. WHAT CAN YOU DO IN 7 SECONDS?
  29. 29. THINK GLOBAL.
  30. 30. ARROGANT JERKS WHO ONLY CARE ABOUT AWARDS.
  31. 31. ARROGANT JERKS WHO DON‟T ONLY CARE ABOUT AWARDS.
  32. 32. WE MEASURE EVERYTHING (IT‟S HOW WE GET PAID).
  33. 33. TAKE A GIANT STEP BACK.
  34. 34. THE GOLF.
  35. 35. THIS REVOLUTION ISN‟T ABOUT WRITERS AND ART DIRECTORS.
  36. 36. IT‟S HARD TO RESEARCH YOURSELF TO GLORY.
  37. 37. BRAINS. TALENT. PASSION. COURAGE. CURIOSITY. EXPERIENCE. IN THAT ORDER.
  38. 38. TALENT GETTING IT AND KEEPING IT.
  39. 39. COLORADO?
  40. 40. GO OVERBOARD.
  41. 41. NEVER USE THE MONEY EXCUSE.
  42. 42. NO FOCUS GROUP IN THE WORLD HAS EVER WRITTEN A GOOD STORY.
  43. 43. SAĞ OLUN.

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