by DaveFleet, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

1. Developing Your Organization’s Social Media Policy
Dave Fleet
Thursday, March 27, 2010

2. Developing Your Organization’s Social Media Policy
• Introduction
• Getting started
• Internal and external policy
considerations
• Processes Our
• Q&A a ge
nda
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11. 10 General Policy Tips
1. Strategy and objectives first
2. Pick your audience
3. Leverage other organizational policies
4. Collaborate
5. Be tool-agnostic
6. Focus on the “CAN”
7. Include practical points
8. Use plain-language
9. Don’t reinvent the wheel
10. Communicate them!
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13. http://www.flickr.com/photos/damiel/178236747/
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16. Blogging policy
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17. External Policies
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19. Source: http://www.respectresearchgroup.org
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20. Yes Is the post positive or balanced?
No
CONCURRENCE TROLLS
A factual and well cited post, Is the person dedicated to
which may agree or disagree degrading others? Yes MONITOR ONLY
with you yet is not factually Avoid responding to
No
erroneous, a rant or rage, specific posts; monitor
RAGER Yes
bashing or negative in nature. and flag internally
Is the posting a rant, rage, joke
You can concur with the post, or satirical?
let stand or provide a positive No
review. FIX THE FACTS
MISGUIDED Yes
Do you want to respond? Do you wish to respond
Are there erroneous facts?
with factual information?
No No
UNHAPPY CUSTOMER RESTORATION
LET STAND Yes Is the posting a result of a Yes Do you wish to rectify the
Let the post stand – negative experience? situation reasonably?
no response
Yes
RESPONSE CONSIDERATIONS
Transparency Cite sources Timeliness Tone Influence
© 2001, iUniverse, Inc. All Rights Reserved Adapted from Air Force Web Posting Response Assessment

21. Questions
linkedin.com/in/davefleet
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22. Contact
delicious.com/davefleet/policies
• linkedin.com/in/davefleet
• fleet@thornleyfallis.com
• davefleet.com
• @davefleet
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