7 Ways to Make Your Business Storytelling Awesome By Kathy Klotz-Guest, CEO, Keeping it Human Here are seven ways to jump on that next wave and reinvigorate your organization’s storytelling for more successful marketing this year. 1. Go Deeper The business storytelling of the future must go deeper. It needs to get vulnerable, real, and drop the perfect endings. 2. Think Bigger Companies must not only give a crap about customers, but they must also tell transparent stories about their mission and how it affects society, not just customers’ economic situations. 3. Get Personal Every great company story must be anchored in a human story and told through a personal human lens. 4. Know Your Best Storytellers Marketing needs to have a hand in storytelling, but controlling the message and who tells it can destroy value for the company. 5. Start Co-Creating Co-creating has proven an engaging way to scale story and content in a way that is human and authentic. 6. Solve a Need All buyers are human and ask, “How does this make my life better?” Real storytelling must solve a human need for the buyer, a person. 7. Upgrade Your Endings What users really want to know is how their personal lives will change. It’s never about your product, ever.

1. The business storytelling
of the future must go
deeper. It needs to get
vulnerable, real, and drop
the perfect endings.
Companies must not only
give a crap about
customers, but they must
also tell transparent stories
about their mission and
how it affects society, not
just customers’ economic
situations. Every great company
story must be anchored
in a human story and told
through a personal
human lens.
Marketing needs to have a
hand in storytelling, but
controlling the message
and who tells it can destroy
value for the company.
Co-creating has proven
an engaging way to scale
story and content in a
way that is human and
authentic.
All buyers are human and
ask, “How does this make
my life better?” Real
storytelling must solve a
human need for the
buyer, a person.
What users really want to
know is how their
personal lives will
change. It’s never about
your product, ever.
www.keepingithuman.com