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VWO Personalization Masterclass Deck

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B2B Personalization is hard. It is not as straightforward as switching a light bulb on or off or spreading butter over your piece of crisp morning toast. Here’s the deal though -- it is not the equivalent of building a SpaceX rocket. Just as Rodolfo Yiu, Head of Demand Generation, Okta discovered when he signed off an integration between Demandbase & VWO. And now he wants to show the world the ease of it all.

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VWO Personalization Masterclass Deck

  1. 1. Personalization Masterclass The first step is not the hardest Rodolfo Yiu Web Demand Generation, Okta
  2. 2. ‹# › This event is being recorded. Questions would be answered at the end of the event. Guests will receive a copy of the deck and recording. The Boring Stuff
  3. 3. ‹# › Overview of B2B Personalization Personalization through VWO Q&A ● What is personalization in B2B? ● Does it work? ● Personalization Framework 1 2 3 10 MINS ● Step by step walkthrough. ● VWO integration with Demandbase. 20 MINS 10 MINS Agenda
  4. 4. B2B Personalization
  5. 5. ‹# Cookie Centric What’s in the B2C world?
  6. 6. ‹# What’s in the B2B world? IP CENTRIC
  7. 7. ‹# What’s in the B2B world? Company Attributes Location Industry Employee size Revenue band Existing Customers vs. New Prospects (Upsell/Cross-Sell) Named Accounts* * Requires Salesforce - Demandbase integration
  8. 8. ‹# And yes, it does work
  9. 9. ‹# 1 For Entire Personalization Program Summary Two level framework 2 For Each Personalization Campaign Hypothesis If there are improvements to be made in certain part of the website, what would that be? Experiment Does personalization actually work for your audience and website? Results What does success look like? Conditions What are the company attributes (or combination of them) you want to show the personalized experience? Content What is the personalized experience? Results What does success look like?
  10. 10. ‹# Personalization Example
  11. 11. ‹# Control Industry = Financial Services Here’s what we are going to do. c V1
  12. 12. ‹# Think about it, what are the requirements? 1 Conditions Demandbase Company Attribute = Financial Services 2 Content ● Images ● Text ● Links 3 Results CTR of each CTA
  13. 13. ‹# Let’s dive into VWO
  14. 14. ‹# Questions?
  15. 15. ‹# Thank You Reach me at: LOVED BY