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How To Interpret Your A/B Testing Results
For Actionable Insights
Utkarsh Rai
Product Marketer, VWO
Anshul Gurbaxani
Produ...
Ask Questions on Twitter
#AskVWO
Ashwin @ashwin_gupta
Utkarsh @rutkarsh
Anshul @anshulgurbaxani
What are we covering today?
01 How To Read Your A/B Testing Report
02 The Art of Conducting Post Test Analysis
03 Things t...
Reading Your Test Report
How To Interpret Your A/B Testing Results For Actionable Insights
Get a quick look at test
result...
Post Test Analysis #1
How To Interpret Your A/B Testing Results For Actionable Insights
Talent Recruitment
Website
Talent Recruitment Website - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Increase in ...
Talent Recruitment Website - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Drop in numb...
Talent Recruitment Website - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Drastic drop...
Post Test Analysis #2
How To Interpret Your A/B Testing Results For Actionable Insights
The Ecommerce store
Online Store - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Overall positive improveme...
Online Store - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Even greater improvement w...
Things To Avoid While Evaluating A/B Test Report
How To Interpret Your A/B Testing Results For Actionable Insights
● Minim...
Titleofyourpresentation-Appcues.com
Thank You!
Q&A
Use #AskVWO To Ask Questions on Twitter
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[Webinar] how to interpret your a b testing results for actionable insights

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In this product webinar, we’ll be discussing VWO reports and how you can visualize these to improve your test performance.

Key Takeaways:

How to read and interpret various conversion graphs in VWO
Pointers on conducting a successful post-test analysis
Decoding several terminologies, which storm your A/B testing reports

Publicado en: Marketing
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[Webinar] how to interpret your a b testing results for actionable insights

  1. 1. How To Interpret Your A/B Testing Results For Actionable Insights Utkarsh Rai Product Marketer, VWO Anshul Gurbaxani Product Manager, VWO Ashwin Gupta Growth, VWO
  2. 2. Ask Questions on Twitter #AskVWO Ashwin @ashwin_gupta Utkarsh @rutkarsh Anshul @anshulgurbaxani
  3. 3. What are we covering today? 01 How To Read Your A/B Testing Report 02 The Art of Conducting Post Test Analysis 03 Things to avoid while evaluating your reports
  4. 4. Reading Your Test Report How To Interpret Your A/B Testing Results For Actionable Insights Get a quick look at test results and recommended action from Smart Notifications.
  5. 5. Post Test Analysis #1 How To Interpret Your A/B Testing Results For Actionable Insights Talent Recruitment Website
  6. 6. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Increase in recruiters signups
  7. 7. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Drop in number of students reaching the second step of the form
  8. 8. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Drastic drop in overall from submits
  9. 9. Post Test Analysis #2 How To Interpret Your A/B Testing Results For Actionable Insights The Ecommerce store
  10. 10. Online Store - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Overall positive improvement in purchases
  11. 11. Online Store - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Even greater improvement when segmented by new visitors
  12. 12. Things To Avoid While Evaluating A/B Test Report How To Interpret Your A/B Testing Results For Actionable Insights ● Minimum number of visitors and conversions in the test ● If you segment your results - beware of the meaningless segments ● Don’t call you tests too early ● Multiple tests can overlap!
  13. 13. Titleofyourpresentation-Appcues.com Thank You! Q&A Use #AskVWO To Ask Questions on Twitter

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