1. Sound advertising.
My cell phone
plays over 40,000
radio stations!
Local traffic
reports get me to
and from work
I listen to
ESPN Radio
24/7
With Pandora,
I program the
music!

2. Radio’s expansion into digital, satellite and retail platforms makes this powerful medium an indispensable marketing tool.
Just consider the numbers.
In the blink of an eye, radio has transformed itself into a multi-
platform bundle of sound entertainment and information that rides
the cutting edge of technology.
While over 93% of all Americans 12+ still listen to AM/FM every week,
the Internet and smart phone “apps” have changed the way we listen
to radio. “Sound entertainment” is more personal and portable than
ever, delivering programming and commercial content from hundreds
of devices ranging from car stereos and computers to mobile devices
and multimedia home entertainment systems.
Best of all, these new delivery systems provide a level of consumer
interaction and sourcing that makes it easy to measure, manage and
optimize your radio campaigns for results and accountability.
BEYOND SOUND
While most radio commercials run 30 or 60 seconds in length, Sound Advertising runs the gamut from two-second “blink” announcements to
long-form programming and sponsorship messages. Radio’s newest platforms provide additional messaging vehicles that include:
It all starts with radio and ends with more leads, more sales and a more powerful branding impact.
RADIO TODAY
240+ Million
Americans listen
to AM/FM Radio
every week
20+ Million
subscribe to
SiriusXM Satellite
Radio
100+ Million
are registered users of
Personalized Radio
Services like Pandora
and Slacker
17,000+
Supermarkets and Drug
Store locations carry POP
(Point-of-Purchase)
In-Store Radio
Howard Stern rules
on SiriusXM
I’m a Top 40
radio fanatic
I love radio
contests
Online
Banners
Email
Blasts
Mobile
Touch
Screen
Apps
Video

3. CREATIVE
What’s the one thing you want someone to do after they’ve heard your radio
commercial? Your answer starts the creative process here at The Radio Agency.
Our creative team will strategize and script the best ways to deliver your message.
From memorable branding jingles to hard-hitting direct response copy, our team
has produced thousands of radio commercials that command attention and give
clear direction to inspire listeners to take action.
MEDIA
The Radio Agency considers media placement across all forms of Sound Advertising
to deliver the results you need.
• AM/FM Terrestrial • Internet Radio
• SiriusXM Satellite • Pandora/Slacker
• Mobile/Smart Phones • Radio Promotions
• Podcasts • In-Store POP Radio
• NPR • Retail Trade Promotions
We place millions in reduced-rate and remnant advertising for our Branding and
Direct Response clients on the local, regional and national levels.
PROMOTIONS
Radio Promotions immerse brands into programming when listeners are most
actively engaged with their favorite stations and personalities. These promotions
can be driven by a media buy or fly solo on the strength of creative ideas and our
media relationships.
Retail Trade Promotions leverage the power of radio to help brands move cases at
retail. The Radio Agency executes turnkey programs that cover all the bases, from
sizzling ideas and sell sheets to media placement and campaign recaps.
THE RADIO AGENCY
The Radio Agency has focused
exclusively on the medium of radio
since 1993, developing expertise
unmatched by any advertising
agency in America. We’ve worked
with Fortune 500 companies, direct
marketers, retail consumer brands
and dot com visionaries to create
and manage their radio campaigns.
Our marketing team combines the
talents of accomplished radio and
advertising executives. Our passion
for the medium has generated
countless success stories for
branding and direct response
advertisers across America.
I’m an AM
News/Talk guy
I found a
killer jazz station
on SKY. fm
I’ve been listening
to Rock 92 FM
for 15 years
I listen online
all day at work
Sound advertising.

4. ADT Security
AmeriGas
Blue Cross/Blue Shield
Campbell’s Healthy Request Soup
CareOne
Celestial Seasonings
Cintas
Cisco WebEx
Delmarva Power
Dice.com
DIRECTV
Food Network
FreeCreditReport.com
Frito-Lay
ING Direct
Jolly Time Pop Corn
Jones Apparel Group
Life Line Screening
Maggiano’s
NBC/Universal
On The Border
Paul Fredrick
PrePass
priceline.com
Sony PlayStation
TheStreet.com
Travelocity
Vistaprint
Wells Fargo
Westwood College
PAST & PRESENT CAMPAIGNS
Sound advertising.
1400 N. Providence Road • Suite 4000 • Media, PA 19063
(610) 892-7300 • www.TheRadioAgency.com • info@TheRadioAgency.com
I download
25 podcasts
a week
NPR is the only
radio for me Radio is
everywhere!
I listen to my old
hometown radio
station online