1. SHAH ADVISORY
2013
Daily Morning
Newsletter
01-07-2013
Vivek A. Shah
W W W . S H A H A D V I S O R Y . C O M

2. Monday, 01st July 2013  - www.shahadvisory.com
Follow us on Twitter - @equityadvisory
Shah Advisory – Daily Morning Newsletter
 +91 84600 32788  support@shahadvisory.com
Save Trees. Do not Print. Read Disclaimer on our website
2
BSE Sensex – 18875.95
TREND / PERIOD DAILY WEEKLY MONTHLY
DIRECTION DOWN DOWN UP
Trend Change Level
(Closing Basis)
19360 (Up above
19465)
19300 (Up above
19465)
17750
Overall trend is down. Not sustain below 18500 that we were actually expecting but also it cross
level of 18800 and touched high around 18925. We mentioned that above 18800 if sustain than
some bounce is possible. Now closing above 18925 is important level to watch. If close and sustain
above it than we may see levels of 19300 in coming days.
Overall trend is down but will turn positive once the index starts trading above 19465. Above 18925,
before closing, in the single day it attained the mentioned higher level of 19300-19360. Now we
need to see that if is trades above 19465 for few minutes than next higher level will be around
19700. On the lower side, it has support around 19150 – 19100.
S&P 500(USA) – 1606.28
Overall trend is down. We advised to short around 1590-1595 levels. Hold the position with stop at
1620.
Overall trend is down. It has just touched the stop loss level of 1620 and returned. So, those who
have exited the position should stay away else hold with same stop loss or keep it to 1621.
AXIS BANK – 1325.20
Overall trend is down. Now if sustain above 1290, we may see rally in the stock till levels of 1330 in
coming days. We advised to buy if sustain above 1266 and made a high around 1285. Hold that
position with stop at 1260 and look for higher levels around 1310-1330 to book full profit.
Overall trend is down. We mentioned that on the higher side we may see 1310 – 1330 levels and it
need to be used to book full profit. So, the mentioned levels attained and we booked full profit.
ICICI BANK – 1070.75
Overall trend is down. The stock is trading in very narrow range and it looks like selling momentum is
decreasing. Look for buying only if sustain above 1051.
Overall trend is down. We advised to buy if sustain above 1051 and made a high around 1076. We
advise booking 50% profit around current levels. Now again if it sustain above 1077-1078, we may
see levels of around 1100 – 1110 in coming days. On the downside, keep stop around 1040.
RELIANCE INDUSTRIES – 862.60
Overall trend is down. Trend will turn positive if trades above 838. We advised to buy if sustain
above 819 and it made a high around 836.95. Those who have not booked profit can keep stop at
821 and look for part booking profit around current levels and 845 to book full profits.
Overall trend is down. We booked part profit and booked remaining profit around 860 levels as we
advised to book through twitter during the market hours.

3. Monday, 01st July 2013  - www.shahadvisory.com
Follow us on Twitter - @equityadvisory
Shah Advisory – Daily Morning Newsletter
 +91 84600 32788  support@shahadvisory.com
Save Trees. Do not Print. Read Disclaimer on our website
3
TATA MOTORS – 281.30
Overall trend is down. Weekly close below 270 will take stock to 255 initially. If sustain on weekly
basis than expect bounce till 281-284 levels. We advise buying only if sustain above 278.
Overall trend is down. We advised to buy if sustain above 278 and attained initial target of 281. Hold
position with stop at 274 and look for higher levels of 284 – 288 to book full profits.
TATA STEEL – 273.75
Overall trend is down. Those holding short position can keep stop at 266.20 and look for lower levels
of 258-255 to book full profits.
Overall trend is down. Our trailed stop hit so exited from position. We are advising to buy if it comes
to 268 levels. Also if sustain above 275, we may see levels of 280.
SBI – 1953.80
Overall trend is down. Those who want to take risk can buy around current levels with stop at 1890
and add to the longs if sustain above 1945. Others can buy if sustain above 1945.
Overall trend us down. Hold long positions initiated around 1950 levels with stop at 1915 and look
for higher levels of 1983 to book part profit. If sustain above 1983 on closing basis than we may see
levels of 2000.
USDINR – SPOT – 59.39
Overall trend is positive. Currently at 59.98, it has important support. If sustain below it than we may
see lower levels.
Overall trend is positive. We advised to short if sustain below 59.98 and booked profit at 59.47 and
around 59.25 levels. Now, level of 59.15 is very important, if sustain below it than we may see levels
of 58.77 – 58.65 initially.

4. Monday, 01st July 2013  - www.shahadvisory.com
Follow us on Twitter - @equityadvisory
Shah Advisory – Daily Morning Newsletter
 +91 84600 32788  support@shahadvisory.com
Save Trees. Do not Print. Read Disclaimer on our website
4
Stocks with Positive Breakout
Stock Name Buying Range
Britania 682
BPCL 371-371.50
Cipla 394.50-395
GSPL 58.40-58.50
Sun Pharma 1018-1020
Stocks with Negative Breakout
Stock Name Selling Range
HUL 583-582
NOTE –
Red colour – Last View / update on the scrip
Green colour – Current View / update on the scrip
YOU CAN ALSO VIEW THIS REPORT ON THE WEB-