Why is social media neglected by Pharma India Brand Managers?
These slides will give you some insight into this important but neglected media for branding
3. Introduction
Social media has changed the way our entire world
works
Everyone has an equal voice and immediate access to
vast networks of friends and followers.
Customers are vocal - sometimes passionate - about the
brands, they use, and what they like and dislike
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4. Budget Social Media in Brand Plan
90 percent of brand managers in India feel their brand’s
sociability is missing
Integrate social media into the brand plan
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5. Tip 1 - Take advantage of opportunities
Take advantage of the incredible opportunities available
in the social space
Dedicate a line into budgets for resources like monitoring
tools
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6. Tip 2 –
Determine Goals For Your Social Media Engagement
Hopping online without a focused plan is troublesome at
best - disastrous at worst
Determine what you want to achieve by engaging in social
media
Do you want to have conversations with doctors?
Are you looking for brand advocates and influencers
to help your brand?
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7. Tip 3 - Determine Your Online Brand Persona
How is your brand different from others?
Visual style and brand identity: Your social media
presence should be consistent with traditional media
Your tone of voice: how you will be communicating online
- LinkedIn will be formal; Facebook can be informal
Create a Brand Document
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8. Tip 4 - Decide On Your Platforms
Facebook, Twitter, LinkedIn, Instagram, Pinterest are
some of the most popular social platforms
And not to forget about YouTube! Puts you where the
action is! Doctors come to YouTube to search for videos,
your video nuggets can be found.
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9. Facebook
Has 3 platforms
o Pages
o Groups
o Ads
Helps your brand reach your doctors based on your
segmentation
Low-cost
Can share your videos, logos and more
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10. LinkedIn
Connects you with people of similar professional
backgrounds
A perfect place to begin building professional
relationships and to engage in targeted business-to-
business (B2B) marketing
You can engage doctors in conversation for spreading
brand awareness
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11. YouTube
The reach and power of YouTube is proven
Nothing beats a creative YouTube video to captivate an
audience
Viewers constantly cycle and share videos with friends,
co-workers and family members
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12. Have A Social Media Community Manager
Just because a young brand executive is constantly
“connected” she is the best choice for handling your
social media strategy
You need a dedicated social media community manager
who knows your company and your business well
Should have excellent communication skills, the ability to
build rapport and connections, and a deep knowledge of
your brand
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13. Build Relationships Via Social Media
You can’t build your brand without building relationships
People use social media to share ideas and
conversations
Respond to both positive and negative comments
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14. Find Influencers
Tap into the vast network of social influencers
A social media influencer is a doctor with a lot of online
clout who leads conversations and shapes opinions
about organizations and brands
Develop a good relationship with them, their word-of-
mouth recommendations will influence others
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Facebook
LinkedIn
YouTube
Twitter
InstaGram
Pinterest
Some work better than
others . Match your target
market and choose the
ones that work for you
16. Summary
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Social media as an enormous potential for brand building
It’s no longer a question of whether to socialize your
brands - but how best to do it
The quality of your online presence can be a key
contributor to its overall reputation and success