This document discusses content choices in publishing in a globalized world. It notes that print content is easy to consume since rules have been established over centuries, while digital content is more difficult to define, consume differentially, and navigate as device fundamentals and locked formats must be considered. The document also addresses how digital content is not always suitable for all environments like airplanes or high-security zones. It emphasizes assisting customers based on their different needs and providing information at the speed of thought.

1. PUBLISHING IN A GLOBALISED WORLD
LESSON 4 — CONTENT: A MATTER OF CHOICE
POST GRADUATE DIPLOMA IN PUBLISHING 2014
AMBEDKAR UNIVERSITY, NEW DELHI
VIVEK MEHRA

2. CONTENT: CHOICES
CONTENT: A MATTER OF CHOICE
CUSTOMER IS (ALWAYS)
KING
PRINT RULES
“I WANT TO BE MOVED”
“I WANT TO LISTEN”
OPPORTUNITY
Vivek Mehra
www.vivekmehra.in
“DIGITALLY MINE”
“I WANT TO ENGAGE”

3. Vivek Mehra
www.vivekmehra.in
CONTENT: CHOICES
CONTENT: A MATTER OF CHOICE
PRINT RULES
• Content is easy to consume
• Rules have been laid down over centuries
“DIGITALLY MINE”
•Difficult to define digital
•Consumption is differential
•Text is difficult to navigate
•Fundamental of devices is essential knowing
•Devices locked to technology
•Technology locked to format owner
•Not completely conducive to all environments (airplanes, high-
security zones)

4. Vivek Mehra
www.vivekmehra.in
CONTENT: CHOICES
CONTENT: A MATTER OF CHOICE
Learning1
Learning2

5. CONTENT: CHOICES
CONTENT: A MATTER OF CHOICE
I am different…
Assist me when I need it…
Vivek Mehra
www.vivekmehra.in

6. DISCUSSION: INFORMATION AT THE SPEED OF
THOUGHT
Key Takeaways

7. DISCUSSION: INFORMATION AT THE SPEED OF
THOUGHT
Key Takeaways