1. SOCIAL MEDIA
MARKETING
Final presentation
Conghui Su

2. The post “return on investment” got
more comments and views.
There are the reasons
Total posts 9
More
comments
Total comments 12 the post got,
more people
glad to see it! This post contains a
Total page views 235 lot of stuffs which the
professor mentioned
in the class. Students
might overview others’
I’d like to keep up a blog after this class. I am a posts to review the
member of environment protecting group in point.
my university. I can use blog to record what
happened and how we help protecting
environment. Blog is like a online-book. We can
use it write our own story and attract more
people join us!

3. Next time, I’ll add some music
It’s my first time to and subtitle to make it more
record a video and convenient to audiences.
publish it online. So
it's really a big
Choose a beautiful and quite
challenge for a me place.
who speaking English
as a second language.
It took me almost 2 Use two or three different
language to perform it.
hours. 10 people
viewed it until now.
Use some software like
Premiere to audit it.

4. Facebook is a social media website. Facebook is
the first photo-sharing sites in the United States.
According to the data, all users upload 8.5
million photos per day.
For us, it’s a popular
way to post photos
and feelings. Groups I followed
Everyone shares
happiness and sadness
on it. We also can
know what happened
to our friends. Before I
attend this class, I have
no account of it. But
now, I check at least
twice a day.

5. For companies, it is a marketing-effective media.
Because there are thousands of users. But last
Wednesday, Google vice president Bradley
Horowitz said Facebook has become a thing of
the past, its advertising strategy doesn’t work any
400 more. So companies need to find other new
350
effective social media like Renren ,Weibo or find
300
250
new ways to marketing their products.
200
150
100
50 For me, I will keep using it. Because I have met
0 some foreign friends and add them on Facebook.
Facebook
Twitter
Renren
Weibo
Following
Followers

6. Twitter is an online social networking service
and enables its users to send and read text-
based messages of up to 140 characters
known as "tweets".
Strengths Weaknesses I followed
CNN, UCR, global
voices, US
All companies have a place 140 characters are MissinCN and
in Twitter and the ability to sometimes not enough to Dajiyuan.
grow without much effort. explain our point. Following these
twitters will help
Operate one or more It is one of the most used me know what
Twitter accounts is not only social networks around the happened lately and
a new channel of world, but also can not find give me more
communication with your it users of all kinds. information about
customers but compared to the world economic
other media, can help you to and technology.
operate quite a low cost And I will continue
to use twitter.

7. LinkedIn is a new social media for me. And generally, it’s a social
networking website for people in professional occupations.
After I opened the account, I find it’s really a effective tool for
people to find a suitable job and for companies to find excellent
workers.
I’ve noticed that one the important features of LinkedIn that is
Groups. Joining the appropriate groups can greatly extend our
ability to connect with new people. Also the discussions help us
keep our ear to the trends. But some people say there are also a lot
of groups’ main discussions are spams and sales messages.
And I think when we use it, we need to pay more attention to our
privacy. Because we need to publish lots of information of
ourselves.
The groups I joined are Beijing institute of technology, social
media marketing, Public Relations and Communications
Professionals, Ogilvy People and so on. I join these groups because
they are related to my major and Ogilvy is my dream company. I’ll
keep following them. And complete my profile.

8. Comments about Pinterest: Pinterest is all about
interest. Pinterest's users are overwhelmingly female. Males only
make up about 17% of its user base. Further, its topics are
mostly about fashion, food and home decoration. Also, its focus
on images. If the appearance of our products is a major selling
factor, Pinterest could become a big part of our online
marketing.
Take-aways from this class: I’ve learned more
about social media and marketing. And I’ve found the strengths
and weakness when using different kinds of social media. I want
to become a worker of public relations company, and knowing
how to use social media absolutely can be a competitive
advantage of me.
My favorite social medias are Facebook and LinkedIn. I like to
use Facebook because it keep in touch of my friends. For
LinkedIn, it provides a social connection point for the business
world. And I am not crazy about Favorites. Because it is too
complex.