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Social video for Mobile Millennials - By Robb Montgomery

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Make 10 types of social video.
http://j.mp/Social-Video-Course

Enroll now and get started making incredible short form social video that can be easily shared across social media channels like Persicope, Instagram, Facebook, Twitter, Whatsapp, and SnapChat.

This interactive course is designed for the working pro - it features concentrated, task specific lessons that show, and not only tell.

“Once I started the course, I could not quit until I had completed it. Each segment was interesting, informative, creatively presented and edited with precision. I loved the course and learned a lot from it. Thank you, Robb!"
- Randy Hendricks

Publicado en: Marketing
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Social video for Mobile Millennials - By Robb Montgomery

  1. 1. Smart Film School Robb Montgomery @robbmontgomery
  2. 2. Smart Film School Robb Montgomery Today’s fastest growing social media sites are visually based. 
 – globalwebindex
  3. 3. Smart Film School Robb Montgomery Social videos attract 
 3X more inbound links 
 than plain text posts 
 – Moz
  4. 4. Smart Film School Robb Montgomery 79% of internet traffic 
 will be video content 
 by 2018.
 – Cisco
  5. 5. Smart Film School Robb Montgomery Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April 
 – TechCrunch
  6. 6. Smart Film School Robb Montgomery Vocativ is nearing 
 100 million Facebook video views a month
 — Digiday
  7. 7. Smart Film School Robb Montgomery Short Facebook videos perform best in square format. —Buzzfeed
  8. 8. Smart Film School Robb Montgomery
  9. 9. Smart Film School Robb Montgomery Video ads have the highest click-through rate of all digital ad formats. —Business Insider
  10. 10. Smart Film School Robb Montgomery Chanel on Instagram
  11. 11. Smart Film School Robb Montgomery Social Video for Mobile Millennials 1 second - Boomerang 3 seconds - Live photos 6 seconds - Vine 15 Seconds - Instagram 30 seconds - Twitter 1 minute - Facebook 2 minutes - YouTube 13 hours - Netflix
  12. 12. Smart Film School Robb Montgomery Types of mobile stories 1. Live Streaming 2. Video collages 3. Story cards 4. Graphics packages 5. Long form multimedia 6. Cinematic shorts 7. Real people pop-ups 8. Kinograms 9. The walkthrough 10. Quick hit
  13. 13. Robb Montgomery Live, social video Bild reporters join refugees on their travels to Germany.
  14. 14. Robb Montgomery Live, social video "I had sometimes between five or six thousand live viewers – and one video was replayed 90,000 times.” SOURE: Journalism Co UK
  15. 15. Smart Film School Robb Montgomery AJ+ has an “army” of mobile reporters to cover breaking news with iPhones.
  16. 16. Smart Film School Robb Montgomery Periscope Breaking news
  17. 17. Smart Film School Robb Montgomery Fundamentals Avoid vertical framing Use an external mic Use a tripod Engage with the audience
  18. 18. Smart Film School Robb Montgomery Pro filming rig Shoulderpod S1 Shoulderpod R1 Pro Manfrotto Lumie Art Rode VideoMic Go Rode SC7 adapter cable Less than $400 (Not including the iPhone 6 Plus)
  19. 19. Smart Film School Robb Montgomery Story cards are self- contained, tightly edited story summaries that promote and invite engagement with your original content.
  20. 20. Robb Montgomery Video story cards BBC on Instagram
  21. 21. Robb Montgomery Story cards Story cards thrive in the social stream. Instagram
  22. 22. Robb Montgomery Video collage Short form stories edited for social media and chat apps. @robbmontgomery
  23. 23. Robb Montgomery Graphics packages Combine simple charts and visuals using mobile apps.
  24. 24. Robb Montgomery Long form Greenland 
 is Melting Away
  25. 25. Smart Film School Robb Montgomery Cinematic shorts Slo mo is the new still photo
  26. 26. Smart Film School Robb Montgomery Slo motion - A fast way to get a cinematic touch.
  27. 27. Smart Film School Robb Montgomery A quick hit
  28. 28. Robb Montgomery Boomerang Use the Boomerang by Instagram clip to make fun animated video clips. @robbmontgomery
  29. 29. Smart Film School Robb Montgomery Real people pop-ups
  30. 30. Smart Film School Robb Montgomery Short form video produced in a cinematic, observational narrative style. (Filmed and edited on an iPhone 6 Plus)
  31. 31. Smart Film School Robb Montgomery Kinograms
  32. 32. Smart Film School Robb Montgomery In 1927, Kinograms were a popular way to watch the news
  33. 33. Smart Film School Robb Montgomery Today, silent movies are being made for platforms that autoplay video: 
 
 Facebook, Twitter and mobile apps.
  34. 34. Smart Film School Robb Montgomery Respond to news with social video
  35. 35. Smart Film School Robb Montgomery What’s inside those pyramids?
  36. 36. Smart Film School Robb Montgomery The Walkthrough
  37. 37. Smart Film School Robb Montgomery Hyperlapse POV
  38. 38. Smart Film School Robb Montgomery Filmed and edited with the Twitter app.
  39. 39. Smart Film School Robb Montgomery The Smart Film School www.smartfilmschool.com

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