Here is how India's leading music streaming app used Vizury to re-engage inactive users to improve 7 day user retention.

1. Success Stories

2. Tuning into in-active
users

3. CASE STUDY:
T H E C L I E N T
• Largest music streaming app in India
• 10 million+ mobile users but < 300,000 are active
O B J E C T I V E S
1. Re-engage inactive users to improve 7-
day user retention
2. Decrease cost of reactivation
3. Pre-empt uninstalls
T H E V I Z U R Y S O L U T I O N
• SDK-less integration for data collection
• Banners themed toward recall and reactivation
• Android & iOS compatible to maximize reach
• Integrated with leading mobile app publishers like
Google, Facebook, InMobi, MoPub, Smaato, Nexage
• Campaign segmentation and benchmarking with Facebook
70%
LOWER COST OF
REACTIVATION DURING
RE-ENGAGEMENT
VOLUME OF REACTIVATION
COMPARED TO FACEBOOK
R E S U L T S
2x

4. Thank You
Website: www.vizury.com
Email: mobile@vizury.com
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