10. AGGREGATE INDUSTRY PRODUCTION TREND Year 2003-04 2004-05 2005-06 2006-07 2007-08 Annual Prod. Fig. 1.1 1.25 1.42 1.6 1.75
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20. 2006 2007 2008 2009 2010 2011 Kraft Closing one of two factories in Melbourne Australia , Suzhou Plant in China started for cost reduction Kraft had taken over Cadbury in a $19.5 billion deal in February 2010 Exemption from central excise duty on biscuits with MRP up to Rs 100 per kg Oreo Cookies launch in March 2011. with a local manufacturing units, Kraft Foods has slashed OREO biscuits price tag to Rs 5 for 3 biscuits, Rs 10 for 7 biscuits and Rs 20 for 14 biscuits Kraft business has grown more than 40% in India Target Export in Asia pacific region through SAARC route and rural market leveraging on Cadbury’s distribution strength 2012 Import Route Oreo Biscuits of Kraft were Rs 50
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22. Early 2010 Dec 2010 2010 2011 Pepsico Launch Aliva in 2010 Oreo Cookies launch in March 2011. United Biscuits (UK) Manufacturing base in Himachal Pradesh launch MC Vities , Also Provide fresh cookies tie up with Food Bazar 2010, Britannia launched the Nutri Choice
23. Why Parle G is still most preferred brand in Glucose segment ?