Video messaging service (VMS) is the next step forward in mobile messaging which includes video content. As the name suggests, it facilitates video SMS sharing but along with that, it also includes video blogging through mobile phone.
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Video messaging service and its components
1. Video Messaging Service and its Components
V
ideo messaging service allows the
users to exchange video content
via mobile phone in a fast an
inexpensive way. A long message, which
requires a long time in typing in the form of text, can be easily recorded as a video, which takes
less time. It does not require a separate phone memory, as all the messages are stored
centrally. VMS also facilitates customized privacy settings in which the user can exchange video
content with the users who have subscribed to each other’s VMS. This eliminates the possibility
of receiving unwanted video content from unknown users.
The various features of VMS are:
Person to Person
VMS facilitates exchange of mobile video SMS through a flat rate subscription. The users can
create, send and forward
mobile video SMS to other users. The users can also video chat through their mobile phone
anywhere they are.
VMS Push
It enables mass distribution of VMS to its recipients in short of time.
VMS Pull
2. In this, the user requests the subscription or permission to share video content with you via
numerous methods like through a webpage, an SMS sign up or by scanning a barcode.
Billing
The user can also charge the end user of their VMS subscription for your content. This facility is
specially created for commercial usage of VMS. For Example in the form of:
Apple iTunes
Android Market
Premium VMS
Activation Card
Credit Card
Marketing
Video messaging service can also be utilized for advertising purposes wherein commercial
advertisements can be added to video content distributed among its users. A carrier of VMS can
make a revenue-split model for advertising purposes accordingly.
VMS can prove as the next breakthrough in the field of advertising wherein another visual
medium of marketing which is accessed by its users at all times helps the advertiser in reaching
a wider market.
A visual medium is always more appealing for the user moreover, what may be said in many
words can be communicated in a short and precise video. In addition to this, almost every
person carries a cell phone further enhancing the scope of video marketing via mobile phone.
