Qazi Asim Ijaz
IT IS (HANNOVER)
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Youtube

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Facebook

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Tencent QQ

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Google+

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Skype

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Twitter

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Instagram

◦ 1 billion unique viewers per mon...
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Wisconsin produces more than 600 type of
cheese and dairy products.
To promote their cheese Wisconsin Milk
Market...


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The page discusses different cheese burger
recipes from different areas and thus in this
way with each recipe they’r...


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The Cheese & Burger Society also encourages
fans to post pictures. Photos and videos get a
better EdgeRank (Facebook...


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When Microsoft announced Xbox 720 (current
name Xbox One) and how people couldn’t
share games, with each other, on i...


The video showed one person sharing his
game disc with another.




This video became so viral on YouTube that
Sony’s revival – Microsoft had to cancel their
product (though they revis...




There were many myths revolving around
about the products and processes of
McDonalds and as a result McDonalds was
l...




People would ask McDonalds representative every
type of questions about their food and processes,
on their website, ...






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In 2012, red bull came up with a unique idea of
promoting itself.
It sponsored the freefalling event of Felix
...




More than 8 million people watched the
jumped online.
More than 3 million tweets were made about
the jump on Twitter...
Questions?
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Social media marketing

  1. 1. Qazi Asim Ijaz IT IS (HANNOVER)
  2. 2.  Youtube  Facebook  Tencent QQ  Google+  Skype  Twitter  Instagram ◦ 1 billion unique viewers per month ◦ 1.11+ billion users ◦ 784+ million users ◦ 540+ million users ◦ 663+ million users ◦ 500+ million ◦ 100+ million
  3. 3.    Wisconsin produces more than 600 type of cheese and dairy products. To promote their cheese Wisconsin Milk Marketing Board came up with an idea of creating a Facebook page “Cheese and Burger Society” (Facebook.com/CheeseAndBurger) They discuss topics like grilling and burgers and to gain access to special content, discounts or contests Facebook users have to like their page.
  4. 4.   The page discusses different cheese burger recipes from different areas and thus in this way with each recipe they’re promoting their different variations of cheese. To increase engagement, Cheese & Burger Society created a Send to a Friend app, allowing fans to send a cheeseburger to their friends. This is fun, easy and promotes viral visibility.
  5. 5.   The Cheese & Burger Society also encourages fans to post pictures. Photos and videos get a better EdgeRank (Facebook’s algorithm for determining what shows up on your fans news feeds) and people love to share photos. The marketing campaign gave Wisconsin cheese a huge boost in terms of promotion and sale. The page have more than 121K+ users. The society is also running a successful online merchandise store now.
  6. 6.   When Microsoft announced Xbox 720 (current name Xbox One) and how people couldn’t share games, with each other, on it (antipiracy protection), Sony took full advantage of this feature as a flaw for marketing their new version of Playstation (PS4). They created a funny promotional video titled “How to share games on Playstation 4”
  7. 7.  The video showed one person sharing his game disc with another.
  8. 8.   This video became so viral on YouTube that Sony’s revival – Microsoft had to cancel their product (though they revised it later with a different name (Xbox One) and with the antipiracy feature eliminated) This promotion gave a huge boost to PS4 against its revival and Sony sold more than 1 Million copies of PS4 within 24 hours, alone, in US and Canada.
  9. 9.   There were many myths revolving around about the products and processes of McDonalds and as a result McDonalds was losing its reputation and customers. To tackle this problem McDonalds marketing team started a social media campaign with the tag line “ OUR FOOD YOUR QUESTIONS”
  10. 10.   People would ask McDonalds representative every type of questions about their food and processes, on their website, and McDonalds representatives would make short films/videos about the customers concerns. These short films not only removed the concerns of the people, but they also promoted products of McDonalds by showing how healthy they were. Their videos collectively received a viewership of more than 16 million views alone on YouTube whereas it is estimated to have impacted around 75 million people on Facebook, Twitter, Google+ and yourquestions.mcdonalds.ca/
  11. 11.     In 2012, red bull came up with a unique idea of promoting itself. It sponsored the freefalling event of Felix Baumgartner, a skydiving expert from Austria, who jumped from over 128,000 ft above the earth falling at a rate of 833.9 mph and breaking the sound barrier. Red bull marketing team created official pages/accounts of this event on Facebook, Twitter etc to create event’s hype. The event literally occupied all social media networks for hours.
  12. 12.   More than 8 million people watched the jumped online. More than 3 million tweets were made about the jump on Twitter.  On different social media platforms Red Bull gained hundred thousands of new users.  This single event led Red Bull to achieve a value of 5 billion dollars.
  13. 13. Questions?

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