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◦ 1 billion unique viewers per month
◦ 1.11+ billion users
◦ 784+ million users
◦ 540+ million users
◦ 663+ million users
◦ 500+ million
◦ 100+ million
Wisconsin produces more than 600 type of
cheese and dairy products.
To promote their cheese Wisconsin Milk
Marketing Board came up with an idea of
creating a Facebook page “Cheese and Burger
They discuss topics like grilling and burgers
and to gain access to special content,
discounts or contests Facebook users have to
like their page.
The page discusses different cheese burger
recipes from different areas and thus in this
way with each recipe they’re promoting their
different variations of cheese.
To increase engagement, Cheese & Burger
Society created a Send to a Friend app,
allowing fans to send a cheeseburger to their
friends. This is fun, easy and promotes viral
The Cheese & Burger Society also encourages
fans to post pictures. Photos and videos get a
better EdgeRank (Facebook’s algorithm for
determining what shows up on your fans
news feeds) and people love to share photos.
The marketing campaign gave Wisconsin
cheese a huge boost in terms of promotion
and sale. The page have more than 121K+
users. The society is also running a
successful online merchandise store now.
When Microsoft announced Xbox 720 (current
name Xbox One) and how people couldn’t
share games, with each other, on it (antipiracy protection), Sony took full advantage
of this feature as a flaw for marketing their
new version of Playstation (PS4).
They created a funny promotional video titled
“How to share games on Playstation 4”
The video showed one person sharing his
game disc with another.
This video became so viral on YouTube that
Sony’s revival – Microsoft had to cancel their
product (though they revised it later with a
different name (Xbox One) and with the antipiracy feature eliminated)
This promotion gave a huge boost to PS4
against its revival and Sony sold more than 1
Million copies of PS4 within 24 hours, alone,
in US and Canada.
There were many myths revolving around
about the products and processes of
McDonalds and as a result McDonalds was
losing its reputation and customers.
To tackle this problem McDonalds marketing
team started a social media campaign with
the tag line
“ OUR FOOD YOUR QUESTIONS”
People would ask McDonalds representative every
type of questions about their food and processes,
on their website, and McDonalds representatives
would make short films/videos about the
These short films not only removed the concerns
of the people, but they also promoted products
of McDonalds by showing how healthy they were.
Their videos collectively received a viewership of
more than 16 million views alone on YouTube
whereas it is estimated to have impacted around
75 million people on Facebook, Twitter, Google+
In 2012, red bull came up with a unique idea of
It sponsored the freefalling event of Felix
Baumgartner, a skydiving expert from Austria,
who jumped from over 128,000 ft above the
earth falling at a rate of 833.9 mph and breaking
the sound barrier.
Red bull marketing team created official
pages/accounts of this event on Facebook,
Twitter etc to create event’s hype.
The event literally occupied all social media
networks for hours.
More than 8 million people watched the
More than 3 million tweets were made about
the jump on Twitter.
On different social media platforms Red Bull
gained hundred thousands of new users.
This single event led Red Bull to achieve a
value of 5 billion dollars.
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