ESSENTIALS OF
ORGANIZATIONS & EVENTS
By Taha Ghayyur

WHAT IS AN ORGANIZATION?

WHAT IS AN ORGANIZATION?
 An organization is a social
group which distributes tasks
for a collective goal. Derived
from the Greek word organon
or ergon, which means
"organ" - a compartment for a
particular task.
 Three components: 1) social
group; 2) distribution of work;
3) common goal

TYPES OF ORGANIZATIONS

TYPES OF ORGANIZATIONS
 Business corporations
 Governments
 Non-government organizations
 International organizations
 Armed forces
 Charities
 Not-for-profit corporations
 Partnerships
 Universities
 Sports

WHY AN ORGANIZATION?

WHY AN ORGANIZATION?
 be more productive
 be more creative
 be more confident
 save time & money
 increase your self-
esteem
 appreciate team work
 plan for more free time
 feel stress-free
 feel a sense of
belonging
 see the bigger picture
 make bigger
contributions
 care for others more
Working in groups will help you:

WHY AN ORGANIZATION?
“The five separate fingers
are five independent units.
Close them and the fist
multiplies strength. This is
organization.” - James Cash
Penney
“Believers are to each other as the bricks of a
wall, supporting and reinforcing each other.” –
Prophet Muhammad said as he clasped his hands by
interlocking his fingers. [Bukhari]

WHY AN ORGANIZATION?
“And hold fast all together
to the rope of God and be
not divided among your-
selves…” - Quran (3:103)
“Be with the Jamah (group)
and avoid division, for
surely Satan is with the (one who remains) alone
and he stays far from two (who belong to the
group)” – Prophet Muhammad [Tirmidhi]

ESSENTIALS OF EVENT PLANNING

ESSENTIALS OF EVENT PLANNING
Why?
Who?
What?
When?
Where?
How?
Six Questions to Answer

ESSENTIALS OF EVENT PLANNING
Why?
Goals &
Objectives
• Why are you holding an event?
• What is the objective and
purpose?
• Is the event intended to be a
fundraiser, an awareness builder
or a celebration?
• Is there another way to meet the sa
me objective?
• Does the event fit with the
strategic mission and goals of
your group?

ESSENTIALS OF EVENT PLANNING
Who?
Target
Audience
• Who is your target audience in
terms of attending the event?
• How easily will you be able to
promote
the event to your target audience?
• Will they need to pay to attend
your event and if so, is the price af
fordable?

ESSENTIALS OF EVENT PLANNING
What?
Program &
Outcome
• What will be the scope of the
event?
• Will it cover the span of a couple
of hours or be a fullday/multi-
day event?
• How easy will it be to build the pro
gram and secure the necessary pa
rticipants such as speakers and di
gnitaries?
• What type of event activities will
be involved?

ESSENTIALS OF EVENT PLANNING
When?
Date &
Time
• When would be the best time of ye
ar to hold the event and how does
this fit in with other things
happening in the community?
• How much planning time will you
need based on the date you have
selected?

ESSENTIALS OF EVENT PLANNING
Where?
Location
• What is the best location for the
event? Should it be held at school,
a mosque, a park, or online?
• What is the availability of the site?
• What is the cost of the site and is
this within your budget?

ESSENTIALS OF EVENT PLANNING
How?
Most
Important!
• Have you taken care of the
following 5 crucial areas?
• Program
• Finance
• Marketing
• Operations
• Volunteers

10 STEPS TO EFFECTIVE EVENT PLANNING

10 STEPS TO EVENT PLANNING
1. Define the Event Objective and Goals
2. Form a Planning Team
3. Brainstorm Event Ideas
4. Schedule the Event
5. Prepare a Budget
6. Develop an Event Workplan
7. Prepare a Marketing Strategy
8. Implement and Manage the Process
9. Hold the Event
10. Evaluate and Celebrate Your Success

KEY ROLES IN EVENT PLANNING

KEY ROLES FOR EVENT PLANNING
Event
Director
Program
Manager
Stage / Show
Supervisor
Emcee /
Moderator
Hospitality
Coordinator
Operations
Manager
Logistics
Coordinator
Technical
Coordinator
Security
Coordinator
Volunteer
Manager
Volunteer
Recruitment
Coordinator
Volunteer
Training
Coordinator
Finance
Manager
Sponsorship
Manager
Marketing
Manager
Online
Marketing
Coordinator
Flyer
Distribution
Coordinator
Graphic
Designer
Media
Relations
Coordinator
Public
Relations
Coordinator

SAMPLE EVENT IDEAS

SAMPLE EVENT IDEAS
Bake sale for a relief cause
Career planning expo
Meet the author
Meet the councillor / mayoral
candidate
Car wash fundraising
Awareness campaign for Burma
/ Palestine / Syria
Awareness campaign for Cancer
/ Diabetes / Bullying
Educational lecture / online
seminar
Online fundraising campaign
Press conference about youth
& Gaza
Visit to hospital / seniors’
home
Blood donation drive
Food donation drive
Sports event for youth and
families
Masjid cleaning
Interfaith dialogue on a cause
Festival

IT’S SHOW TIME!

IT’S SHOW TIME!
1. Prepare a rollout
2. Arrive early
3. Do a complete site inspection prior to the event
4. Ensure you have done an audio visual check
5. Have a clearly defined communication system
6. Prioritize
7. Ensure you have the appropriate number of volunteers
8. Monitor your event timing
9. Be prepared for the unexpected
10. Remain calm

“Coming together is a beginning;
Staying together is progress;
Working together is success”
- Henry Ford
“To achieve great things, two
things are needed: a plan and
not quite enough time.”
- Leonard Bernstein

THANK YOU FOR YOUR PARTICIPATION!