3. Motivation: How to Mobilize People for a Cause
“Leadership is the art of
getting someone else to do
something you want done
because he wants to do.”
– Dwight Eisenhower
4. Motivation: How to Mobilize People for a Cause
In this 2 part presentation we will explore:
I. Dynamics of Volunteer Motivation
II. How to Attract and Retain Volunteers
5. Motivation: How to Mobilize People for a Cause
Volunteerism Dilemma Today:
While more and more people are talking about giving
back to the community, non-profit organizations are
increasingly reporting decline in volunteer participation
and commitment.
Why are our organizations failing to inspire and
motivate volunteers to commit to a cause?
Have we considered the increasing competition for
volunteer recruitment? How are we making our
volunteer engagements more attractive?
Have we understood the art of motivation?
> Dynamics of Volunteer Motivation
6. Motivation: How to Mobilize People for a Cause
Happy Volunteers aren’t Necessarily
Productive
Action: Focus on Productivity and you
will find happy & satisfied volunteers
and supporters, not other way around
Generation Values Impact How People Respond
to Your Cause
Action: Understand the values of contribution and
commitment each generation of volunteers bring to
your organization and develop expectations
accordingly
> Dynamics of Volunteer Motivation
7. Motivation: How to Mobilize People for a Cause
Telling Volunteers to “Do Your Best” isn’t likely
to Achieve their Best
Action: Challenge volunteers to achieve specific
objectives and goals
You Get What You Reward!
Action: Reward Right Actions & Behaviour
> Dynamics of Volunteer Motivation
8. Motivation: How to Mobilize People for a Cause
“Carrots” and “Sticks” Ain’t Going to
Cut It
Action: Go beyond Rewards and Threats;
figure out what motivates individuals.
There is no quick fix to motivation.
Extrinsic versus Intrinsic Motivators
Action: In addition to recognition, awards, leadership
experience, pay attention to internal motivators, like
personal beliefs & personalities
> Dynamics of Volunteer Motivation
9. Motivation: How to Mobilize People for a Cause
What’s In It For Me?
We have entered a new era of “self-interest” based
volunteerism. According to McClelland- Atkinson
Model, Volunteers can be classified under 3 different
“Motivational Types”:
1. Achievers: Result-oriented, Risk-taker, Independent
2. Affiliators: Relationship-builder, team-oriented, sensitive
3. Power People: Charismatic, Influencer, Difference-maker
Action: It’s challenging to determine what
motivational type a person is. There may also be
overlaps.
> Dynamics of Volunteer Motivation
10. Motivation: How to Mobilize People for a Cause
Paradigm Shift: New Trends in Volunteerism
Shift 1: Googleized Generation (World of Instant
Results and Connections)
IMPACT: As a culture, volunteers expect
immediate connections & concrete results
Shift 2: From finding the right task or cause to
becoming the right brand
IMPACT: Very few people can or want to make
long-term commitments
> Dynamics of Volunteer Motivation
11. Motivation: How to Mobilize People for a Cause
Shift 3: From commodity to experience
IMPACT: Volunteering needs to be an “experience
first” event.
-----------------------------------------------------
> Dynamics of Volunteer Motivation
12. Motivation: How to Mobilize People for a Cause
In this 2 part presentation we will explore:
I. Dynamics of Volunteer Motivation
II. How to Attract and Retain Volunteers
13. Motivation: How to Mobilize People for a Cause
Sell Your Vision & Mission
Action: Show them the BIG Picture to look forward
to. Give them a purpose to be passionate about.
Make their Contributions
Significant & Meaningful
Action: Make them feel their help
is making a difference. Frequently
tell them who they are benefiting.
Share feedback from community.
> How to Attract and Retain Volunteers
14. Motivation: How to Mobilize People for a Cause
Transform their “Positive Dissatisfaction” into
Positive Action
Action: Determine what bothers them about the society
or the world and channel this energy to constructive work
Define Expectations Clearly
Action: Vague job description without
deadlines leads to de-motivation and
disappointed
> How to Attract and Retain Volunteers
15. Motivation: How to Mobilize People for a Cause
Be Sensitive to their Feelings & Needs
Action: Treat them as unique individuals, not a
replaceable part of a machine
Value Volunteers as the “Greatest Asset”
Action: If volunteers are precious to your cause, how
much have you invested in their personal & professional
development?
> How to Attract and Retain Volunteers
16. Motivation: How to Mobilize People for a Cause
Give Frequent Constructive Feedback
Action: Be a Coach & Mentor, not just a Manager. Focus
on behaviour, not the person. Personal positive
feedback is very empowering.
Thank, Recognize & Reward-
The Most Powerful Motivators!
Action: Celebrate success together.
Recognize achievements. Have an
attitude of gratitude.
> How to Attract and Retain Volunteers
17. Motivation: How to Mobilize People for a Cause
Develop a Productive Environment
Action: If you are looking for efficiency and focus, it
rarely occurs in flexible, leisure times. Encourage “Flow
Experience” in professional settings to increase
productivity.
Food is always Welcome!
Action: Good and ample food
can truly inspire dead hearts
and brains to action!
> How to Attract and Retain Volunteers
18. Motivation: How to Mobilize People for a Cause
Sources for Future Readings:
The Truth About Being a Leader…And Nothing But
the Truth (Dr. Karen Otazo)
The Truth About Managing People…And Nothing But
the Truth (Stephen P. Robbins)
Developing the Leader Within You (John C. Maxwell)
3 Reasons Why You’re Finding It Hard to Find & Keep
Volunteers - And What To Do About It (Chris Jarvis)
http://www.businessfightspoverty.org
> How to Attract and Retain Volunteers
Thank You for Listening & Watching!
Notas del editor
We all need motivation to accomplish something challenging on daily basis
As Muslims, we are expected to motivate others to do good and to become better humans – That's Dawa!
Have we made an effort to:
understand the art of motivation?
the dramatic changes in communications industry and their impact on volunteer engagement?
make our volunteer environments more positive and productive?
Achievement – Volunteers motivated by achievement welcome challenges and are result-oriented, risk takers and innovative. They often prefer working alone, like welldelegated tasks, concrete feedback and a hands-off management style.
Affiliation – Volunteers motivated by affiliation measure success based on relationships, such as working with a wide variety of people. They support others in achieving goals, and are sensitive to the feelings and needs of others. In contrast to achievement motivated individuals, they may not focus on the goals, but rather sacrifice goals/timelines to the relationships they are developing, trying to keep everyone happy. Affiliators tend to seek/need approval and often take criticism poorly.
Power – Volunteers motivated by power thrive on the opportunity to make a difference in others’ lives. They like to use their influence and skills to bring about change. They are opinion shapers, and articulate and charismatic leaders. Sometimes power is viewed negatively, but in this case of power motivation, it is the use of personal power for the benefit of all.