This document summarizes a webinar presented by CECP (Committee Encouraging Corporate Philanthropy) on corporate giving trends based on their annual research. The webinar discusses trends found in CECP's Giving in Numbers report such as an overall increase in corporate giving from 2007-2012 despite economic challenges. It also examines giving levels across industries and regions, as well as trends in employee engagement programs. Common employee engagement initiatives discussed include paid volunteer time off, volunteer awards programs, and company-wide days of service.

1. 2013 Giving in Numbers:
Insights from CECP’s Annual Research
Panelists:
Facilitator:
Michael Stroik
Jennifer Cortner
Manager, Research and Analytics
CECP
Vice President, Account Services
The Agency, Discovery Communications
Shari Ilsen
Senior Online Communications Manager
VolunteerMatch
Lauren Wagner
Business Development Manager
VolunteerMatch
@Lauren_Lynn2
December 18, 2013

2. How To Ask Questions
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Type questions into the box on the
right side of the your screen
Submit via Twitter to
@VM_Solutions using “#VMbpn”
We will pose questions at the end of
the presentation
A copy of the sides will be circulated
after the event
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3. Panelists
2013 Giving in Numbers:
Insights from CECP’s Annual Research
Michael Stroik
Jennifer Cortner
Shari Ilsen
Manager, Research and Analytics
CECP
Vice President, Account Services
The Agency, Discovery Communications
Senior Online Communications Manager
VolunteerMatch
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4. Today’s Agenda
About CECP
• CECP Organizational Beliefs
• Giving in Numbers Annual Trends Report
Corporate Giving Trends
• Corporate Giving Before, During, and After the Global Recession
Employee Engagement Trends
• Recent Trends in Employee Engagement
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5. Introduction to CECP
Who We Are
Nonprofit organization founded by Paul Newman in 1999
as the Committee Encouraging Corporate Philanthropy
International forum of corporate CEOs and chairpersons
What We Believe
Philanthropy is a long-term investment with the potential
to drive significant societal and business returns
Executive leadership is essential for successful
community engagement
Corporations have unique resources that can support
communities
Who is Engaged
149 CEOs and Chairpersons
Engaged companies from each industry
Our Strategic Focus
Represent the CEO voice
Own the standard on philanthropy practice and
measurement
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6. Corporate Giving Standard Survey and Trend Report
• Annual survey of Global 1000 companies on the
scope and scale of their philanthropy and
employee engagement programs.
• Survey conducted each spring in association
with The Conference Board.
• 240 companies participated in the most recent
survey on 2012 contributions. The survey on
2013 contributions launches in January.
• Includes corporate cash giving, corporate
foundation giving, and non-cash contributions
(including pro bono service).
• The survey, valuation guidance, and report are
all available as free downloads at
cecp.co/research.
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7. Companies Are Giving More Than Before
The Global Recession
Despite a slow economic recovery, the majority of companies
increased giving from 2007 to 2012.
Distribution of Companies by Changes in Total
Giving Between 2007 and 2012
38%
Percentage of Companies
24%
14%
11%
7%
3%
Decreased Decreased Decreased
by more
between between 2%
than 25%
10% and
and 10%
25%
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Note: Inflation-Adjusted, 6-Year Matched-Set Data, N=96
3%
Flat
Increased Increased
between 2% between
and 10%
10% and
25%
Increased
by more
than 25%

8. Business Has Been Slow To Recover As Profits
Dropped in 2012
Business performance has slowly rebounded since the global
recession began in 2008, but in 2012 companies did not earn as
much as they did in 2007.
Median Revenues
Median Pre-Tax Profits
$3.76
$3.63
$30.56
$29.45
$3.03
$29.90
$28.31
$ Billions
2007
2008
2009
2010
2011
Note: Inflation-Adjusted, 6-Year Matched-Set Data, N=93
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$2.14
$26.41
$ Billions
$26.95
$1.94
$2.84
2012
2007
2008
2009
2010
2011
Note: Inflation-Adjusted, 6-Year Matched-Set Data, N=96
2012

9. Non-Cash Giving Growth Drove Overall Giving
Increase From 2007 to 2012
Non-cash giving as a percentage of total giving grew from 57% in
2007 to 69% in 2012.
$15.27
$14.36
$13.35
$4.81
$10.79
$10.58
$4.63
$4.53
$4.93
$11.27
$4.80
$4.29
$8.55
57%
$6.16
$6.05
2007
2008
$10.46
$6.98
2009
Non-Cash
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$9.43
Note: All Figures in Billions, 6-Year Matched-Set Data, N=96
2010
Cash
2011
2012
69%

10. Reasons For Giving Increases and Decreases in 2012
Reasons for Giving Increases
1. Increased Non-Cash Contributions
2. Improved Business Performance
3. Increased Commitment to Education
Initiatives
Reasons for Giving Decreases
1. Company-Wide Cost Reductions
2. Reduced Disaster Spending
3. Refreshing Focus Areas
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11. Companies Support Education More Than Any Other
Program Area
For the first time since the introduction of Giving in Numbers, in 2006,
Education (K-12 and Higher Education combined) became the most
popular program area, inching ahead of Health and Social Services
for the top spot on the list.
Civic & Public
Affairs, 5%
Other, 14%
Comm & Econ
Development,
13%
Culture &
Arts, 5%
Disaster
Relief, 3%
Health & Social
Services, 28%
Education,
Higher, 12%
Education, K12,
17%
Environment, 3%
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Note: Average Percentages, N=172

12. Giving Allocations Shift Most Notably in Community &
Economic Development and Culture & Arts
Civic &
Health &
Comm. & Culture Education: Education: Enviro
Disaster
Public
Social
Eco. Dev. & Arts
Higher
K-12
nment
Relief
Affairs
Sciences
Other
2007
6.4%
13.4%
8.8%
13.3%
16.1%
3.6%
27.3%
0.7%
10.4%
2008
6.0%
12.8%
7.7%
13.9%
15.8%
4.2%
27.3%
2.6%
9.7%
2009
4.1%
16.6%
6.9%
13.6%
15.1%
4.4%
28.9%
1.0%
9.4%
2010
5.0%
13.8%
6.5%
13.3%
15.8%
4.9%
29.8%
2.8%
8.1%
2011
5.0%
15.0%
5.7%
14.0%
15.3%
4.9%
30.1%
3.0%
7.0%
2012
4.8%
15.3%
5.3%
14.1%
15.8%
4.5%
28.3%
2.7%
9.2%
Overall
Change
Note: Average Percentages, 6-Year Matched-Set Data, N=51
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<1%
<1%
<1%

13. Companies Are Focusing Philanthropy Programs To
Achieve Deep Societal Impact
Companies today are more likely to invest the majority of their
philanthropy programs in individual program areas compared to
before the global recession.
Percentage of Companies Investing 50%
or More to One Program Area (N=51)
2007
2008
18%
2009
25%
2010
31%
2011
29%
2012
13
22%
33%
“I helped to start CECP with the belief
that corporate America could be a force
for good in society.”
- Paul Newman

14. Companies Match Gifts Primarily Through Workplace
Giving Campaigns and Year-Round Policies
8% of employees participated in the typical Year-Round Policy while
44% of employees participated in the typical Workplace Giving
Campaign (medians).
2012 Matching-Gift Program Allocation
Disaster
Relief, 6%
Other ,
5%
Dollars for
Doers, 9%
Year-Round
Policy, 41%
Workplace
Giving
Campaigns,
39%
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Note: Average Percentages, N=181

15. Companies Strive To Engage Employees In
Community Investment Programs
More companies offered on-company-time and outside-companytime employee volunteer programs in 2012 than in 2007.
Percentage of Companies with Paid-Release-Time
and Outside-Company-Time Volunteer Programs
70%
68%
64%
62%
60%
57%
53%
57%
58%
57%
51%
43%
2007
2008
2009
Offered Paid-Release-Time Program
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Note: Matched-Set Data, N=53
2010
2011
Offered Outside-Company-Time Program
2012

16. Paying Employees While Volunteering Is More Popular
In The Northeast And Midwest
64% of companies
based in the
Midwest offer a
Paid-ReleaseTime Volunteer
policy
66% of companies
based in the NE
offer a PaidRelease-Time
Volunteer policy
45% of companies
based in the West
offer a PaidRelease-Time
Volunteer policy
51% of companies
based in the
South offer a
Paid-ReleaseTime Volunteer
policy
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Note: Among companies based outside of the U.S., 47% of companies offer a Paid-Release Time policy

17. Nearly Half of Companies Offer Domestic and/or
International Pro Bono Programs
Since CECP began tracking pro bono programs in 2008, companies
have increased offerings.
Percentage of Companies with Pro Bono Service
Engagement Programs
50%
40%
37%
35%
32%
2008
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Note: 6-Year Matched-Set Data, N=68
2009
2010
2011
2012

18. Service Companies Have Traditionally Been More
Engaged With Pro Bono Work
Financials and Information Technology companies provided the
highest average levels of total pro bono support as a percentage
of total non-cash gifts.
All Companies, N=117
67%
Consumer Discretionary, n=24
52%
Consumer Staples, n=15
7%
41%
59%
30%
77%
Industrials, n=10
19%
60%
Product Donations
Pro Bono Service
29%
Other Non-Cash
Note: Telecommunications Services companies are excluded due to a small sample size, Average Percentages.
4%
5% 4%
91%
Information Technology, n=10
18
35%
35%
Health Care, n=17
10%
7%
93%
Energy, n=5
Financials, n=18
17%
16%
11%

19. Paid Release Time Programs Stand Out As The Most
Successful Employee Volunteer Program
Most Successful Volunteer Engagement Programs in 2012
Domestic
International
1. Paid Release Time
2. Dollars for Doers
2. Company-Wide Day of Service
3. Company-Wide Day of Service
3. Employee-Volunteer Awards
4. Employee-Volunteer Awards
4. Flexible Scheduling
5. Flexible Scheduling
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1. Paid Release Time
5. Team Grants

20. Regions Differ In Approach To Employee
Engagement Programming
Paid-ReleaseTime programs
were most popular
in the Northeast
and Midwest
Paid-ReleaseTime programs
were most popular
in the Northeast
and Midwest
Dollars for Doers
programs were
most popular in
the West.
Family
Volunteering
programs were
most popular in
the South.
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21. Industries Differ In Approach To Employee
Volunteer Engagement
Volunteer Engagement Offerings by Industry
Industry
Most Prevalent Program
% of Companies Offering
Program
Consumer Discretionary
(N=29)
Employee Volunteer Awards
66%
Consumer Staples (N=11)
Family Volunteering
64%
Energy (N=7)
Dollars for Doers
86%
Financials (N=48)
Paid-Release-Time
73%
Health Care (N=20)
Employee Volunteer Awards
75%
Industrials (N=24)
Employee Volunteer Awards
67%
Information Technology (N=23)
Flexible Scheduling
65%
Materials (N=12)
Board Leadership
50%
Utilities (N=13)
Retiree Volunteering and
Family Volunteering
77%
Note: Telecommunications Services companies are excluded due to a small sample size.
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22. Why Are Companies Offering More Employee
Engagement Programs?
Millennials (individuals born between the early ‘80s and the early
2000s) are holding companies accountable for engaging them in
community programs.
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23. Thank You!
Michael Stroik
Manager, Research and Analytics
CECP
mstroik@cecp.co
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24. Discovery Impact: Discovery Communications Hallmark CSR Initiatives
Discovery is committed to making a difference through the power of its brands, businesses and employees. Through initiatives
such as the below, as well as other partnerships and events, employees across the world are making a direct impact in the
communities in which they live and work.
Discover Your Impact Day – Annual day of global employee volunteerism bringing
employees into their communities to give back to organizations supporting land,
water and people.
Creating Change – Annual pro bono initiative utilizing the power of Discovery’s
workforce to fulfill marketing, design, communications, HR, IT and video work to
nonprofit organizations during a 12-hr marathon event. A day-long conference for
nonprofits runs concurrent to the marathon.
Disaster Relief and Rebuilding Program – Response program to national and
global disasters. Efforts include launching matching campaigns for disaster-stricken
areas (i.e. Haiti, Japan, New York/New Jersey, Philippines), and partnering with
Habitat for Humanity to rebuild homes destroyed by disasters.
Discovery Learning Alliance – Together with public and private sector partners,
Discovery Learning Alliance is using the power of media to transform education
and improve lives in the developing world.
Other initiatives – Say Yes to the Prom, Discovery Gets Packing, Adopt-a-Family
Holiday Gift Collection, Discovery Fit & Health Sports Sponsorships, Discover Your
Skills, Be the Future, R.O.A.R. Pet Adoption Event and Discovery Impact Donation
Drives.

25. Discovery Impact: Creating Change
Fourth annual pro bono marathon and conference
Creating Change 2013 - By the Numbers
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Over 125 Discovery employees participated across 25 departments.
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Employees delivered 19 projects for 17 different local and national nonprofits.
•
Projects included PSAs, creative ads & campaigns, communications and marketing
strategies, logo designs, HR/compensation analyses and IT consultation.
•
Nearly 100 nonprofit representatives attended Discovery expert-led sessions
and 1-on-1 consultations during the Creating Change conference.
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The conference consisted of an inspirational session, branding workshop,
seminars on millennials and social media, 1-on-1 consultations on topics
such as website design and mission statements and a special sneak peek
of Discovery programming.
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Partnered with external companies such as Nielsen, Image
Factory DC, Shutterstock, Corbis Images, Killer Tracks and KIND
to provide pro bono or free of charge products or services.
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Pro bono work for fourth annual Creating Change
marathon valued at over $250,000.*
*Based on CECP and The Taproot Foundation’s standard industry and
skill level average of $120/hour for pro bono service.

26. VolunteerMatch
• Financial Benefits
• The Gift of Time
• The Skills Involved
Pro Bono

27. Looking Back: 2011

28. Looking Back: 2011

29. Looking Back: 2012

30. Looking Back: 2012

31. Coming Soon: 2013

32. Q&A
•
•
Type questions into the box on the
right side of the your screen
Submit via Twitter to
@VM_Solutions using “#VMbpn”
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33. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
Newsletter:
Monthly ‘Good Companies’
newsletter - Sign up on the
blog!
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34. Save the Date – January 15th
Volunteering and Employment: Benefits for Individuals, Nonprofits and
Companies
Wednesday
January 15th, 2014
10 a.m. – 11 a.m. PT (1-2 p.m. ET)
Featuring:
Alison Dorsey
Social Impact Manager
LinkedIn
Jill Silliphant
Corporate Citizenship Lead
Deloitte
Mary Hyde
Acting Director of Research and Evaluation
Corporation for National and Community Service
Register here:
https://www1.gotomeeting.com/register/859201465
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