1
Innovation
stamina
Design
Thinking
Mindfulness
on the go
Catalign Innovation Consulting

Design Thinking
www.catalign.in 2
Customer
Empathy
Low-cost
Experimentation
End-to-end
Experience

Engagement types
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1-2 day
workshops
3 month challenge
campaigns
1-3 year
stamina building
One click cloud
migration
YR1 YR2 YR3
Roadmap

Design Thinking: 2-day workshop objectives
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Awareness of
iterative thinking
Insights through
Customer journey
Pitch design with
prototypes
Problem solving
Problem discovery

Agenda (2-day offline mode)
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Time Focus
9:30-10:45 Introduction to design thinking
Iterative process
Industry examples
11:00-12:30 Immersive research
Tools & methods
Empathic interviews - tips
Journey mapping
13:30-14:45 Field visit & data synthesis
Empathic Interviews exercise
Journey mapping exercise
Bright spots & dark spots
15:00-16:30 Challenge framing
Metaphoric thinking
Challenge framing tips
Challenge framing exercise
Team presentations
Time Focus
9:30-10:45 Idea generation & selection
Systematic inventive thinking
Solution centric thinking
Cost-impact matrix
11:00-12:30 Prototyping
Build prototypes:
Story-boarding,
Wireframes, Model making etc.
1-day working prototype
13:30-14:45 Pitch design
3Cs of idea presentation
Pitch design template
15:00-16:30 Team presentations
Presentation preparation
Presentations
Reflection and next steps
Day-2
Day-1

Agenda (2-day online mode)
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Time Focus
9:30-10:45 Introduction to design thinking
Iterative process
Industry examples
11:00-12:30 Immersive research
Tools & methods
Empathic interviews - tips
Journey mapping
09:30-10:45 Field visit & data synthesis
Empathic Interviews exercise
Journey mapping exercise
Bright spots & dark spots
11:00-12:30 Challenge framing
Metaphoric thinking
Challenge framing tips
Challenge framing exercise
Team presentations
Time Focus
9:30-10:45 Idea generation & selection
Systematic inventive thinking
Solution centric thinking
Cost-impact matrix
11:00-12:30 Prototyping
Build prototypes:
Story-boarding,
Wireframes, Model making etc.
1-day working prototype
09:30-10:45 Pitch design
3Cs of idea presentation
Pitch design template
11:00-12:30 Team presentations
Presentation preparation
Presentations
Reflection and next steps
Wk-1
Day-1
Wk-1
Day-2
Wk-2
Day-1
Wk-2
Day-2

Field visits (open programs, generic topics)
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An interview at a BESCOM
bill payment counter
Chat with taxi drivers A study of fast food
chain payment counter
Car garage visit Post office: field validation

Empathic interviews
(business specific challenges)
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Mauritius
Hyderabad
Bangalore

Customer journey mapping
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Journey of
airline crew
Journey of
hospital patients
Journey of
real estate buyers

Rapid prototyping
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Storyboard
Storyboard
1-press biryani
Powerful tractor
Chatbot based
market analysis
Parcel tracking
on campus

Clients
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https://www.catalign.in/p/clients.html

Consultant: Vinay Dabholkar
www.catalign.in 12
16 years of consulting experience
10 years of industry experience
100+ workshops on design thinking & innovation
Visiting faculty: IIMB (2011-23), IITB (2016-23)
B.Tech. IIT Bombay & Ph.D. Univ at Buffalo in
Computer Science
400+ blogs on innovation since 2007
Co-author: 8 steps to innovation: From jugaad to excellence, 2013
Author: Mindfulness: Connecting with the real you, 2019

Thank You
www.catalign.in 13
vinay@catalign.in
www.catalign.in