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This covers various communication platforms and techniques which have been proved effective for wildlife conservation. It includes various approaches the author used during her career in popularizing science.
• To create awareness among general public.
• To convert scientific data into simple terms
• To develop pressure groups
• To help decision makers take informed
• Scientists are ground workers
• Research is heart of education
• Without research there is no data
• Data means authenticity
How to Communicate?
Six important ways of communication
Keep it simple
Use visual aids
Make it interactive
Show and tell
Be trendy and innovative
Essentials of a Science Communicator
Command over language
• Poems & Songs
• Stories and Essays
• Plays and Skits
• Posters, Slogans & Badges
• Fun And Games
• Media /Art/Craft
• EE Projects
• Display and Exhibitions
• Environmental Days.
• Nature trails
• Nature Camps
• Interviews and Surveys
Designing of Conservation Messages
Six types of personalities
Conservation organizations can harness
such findings in the design of outreach
campaigns that resonate with the values of
Role of Social Media
In addition to engaging various publics in
the outdoors, communication tools can
harness the power of social media. An
iPhone app for reporting different
mammal species killed on Britain’s roads
was developed by the People’s Trust for
1 The social media presence of environmental
organizations like The Nature Conservancy
helps to direct viewers to its website,
increase awareness of its work, and
The power of social media can be seen in
the global outcry against the man who
admitted to killing Cecil, Zimbabwe’s most
famous lion. The hashtag #CecilTheLion
appeared almost 250,000 times in one day
on Twitter as the topic trended worldwide in
Resource agencies must determine how they want a message to be
received, and understand how the message is spread by social
media, encoded by media gatekeepers, or decoded and interpreted
by the receiver.
Role of Citizen Science Programmes
Many urban residents have little direct knowledge of
the ecosystems on which they depend on or even the
value of nature to their own mental and physical
health. They may be fearful of nearby natural areas
and may not choose to protect them from
development or visit them for fun. Yet these residents
vote, pay taxes, and need nature as much
Citizen science programs can inform the public about
specific wildlife or processes they are observing while
helping scientists implement projects that yield both
scientific and educational outcomes.
Cornell Laboratory of Ornithology’s Great Backyard
Bird Count have gathered more than 100,000
checklists that included 623 bird species and provided
critical information for scientists about avian
migration patterns and climate change in North
Writing for Conservation
1 From wilderness parks to urban habitats,
conservationists must engage a variety of
publics in understanding and practicing
conservation actions. The tools for effective
communication depend on the audience and
information needs, but the resources are
available to identify a strategic approach to
education and outreach for conservation.
2 Writing articles, film-making, and wider
communications work is a popular career path
for many young conservationists.
Urban Nature Parks
Role of Nature Education
Environmental educators give talks to schools and other groups about
nature and environmental issues. They lead outdoor walks and answer
They teach through "immersion" during outdoor field trips.
Environmental educators plan such events, activities, and programs to
educate the next generation about environmental issues and how they
Program planning involves developing the curricula, schedule, and
other logistics. It also involves promoting and publicizing programs.
For example, environmental educators may create Web pages,
newsletters, and fliers promoting programs and resources.
They may also need to participate in fundraising activities and
Some need to collect and analyze data to assess program success.
Some environmental educators supervise volunteers.
What nature educators do?
Dr. V. Shubhalaxmi