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How to Start a Social Enterprise?

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A step by step guide for establishing a social enterprise with example of Ladybird Environmental Consulting LLP. This is a basic guide meant for students and teachers.

Publicado en: Empresariales
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How to Start a Social Enterprise?

  1. 1. How to start a social enterprise Processes and Systems involved in establishing a social enterprise.
  2. 2. • A social enterprise generates revenue and a profit. • A social enterprise model seeks to make an impact to help alleviate or improve the myriad of intractable social challenges humanity faces on any given day. • Some nonprofits are also considered social enterprises.They can technically make a profit, but revenues are not permitted to go to investors. Instead, funds are legally required to go back into the nonprofit business 2 Social Enterprise
  3. 3. Social Entrepreneur Social entrepreneurs are business people. Money motivates them, but they also have a sincere desire and, in some instances, a calling to help and improve the welfare of others.The best social entrepreneurs and business leaders share some of these qualities: Leadership Creativity Visionary Belief Persistence Strategic 3
  4. 4. The Model By selling goods and services in the open market, social enterprises reinvest the money they make back into their business or the local community.This allows them to tackle social problems, improve people's life chances, support communities and help the environment. So when a social enterprise profits society profits. Social Issue An idea/solution Product/Service 4
  5. 5. Be specific -Don’t be everything to everybody
  6. 6. Niche Offerings Corporates Forest Department • Environmental CSR Projects • Environmental Employee Engagement Programmes • Establishment of Nature Interpretation Centres • Development of environmental educational resources
  7. 7. Background • New Company Act 2014 • Gap between Nonprofits and Corporates • Requirement of a facilitator who understands both sides
  8. 8. Biodiversity Works Projects Programmes • Establishment of butterfly habitats under tree plantation programmes • Development of naturebased mobile apps • Development of Butterfly Parks • Habitat Restoration works as part of corporate volunteering programme • WildlifeTraining programmes for forest officials • Online courses on Biodiversity
  9. 9. First step first Name and Registration Website and Social Media Accounts Make a business plan 1 2 3 Provide information about the significant events he/she completed. 9
  10. 10. Your Network Expand your network by working in collaborative way Clients Identify your clients, their geographical locations, their requirements Partners Identify partners who could help you scaleup. These could be individuals or organizations Mentors Find a mentor who could guide you. Get a board of advisors 10
  11. 11. • Who are you? • What are you passionate about? • What you do? • Why you do what you do? • How you create an impact? • What resources you use to creat that impact?
  12. 12. Don’t work alone Look for partners Look for collaborators Have professional affiliations Who is your team?
  13. 13. Elevator Pitch Sell your idea before you reach your floor
  14. 14. 1. Nail your elevator speech. 2. Research your audience. ( clients/investors) 3. Tell an engaging story. 4. Your team. 5. Know your revenue model.
  15. 15. Know your figures Be at ease with numbers Be ready with figures for scaling up or scaling down
  16. 16. Ladybird Environmental Consulting is a social enterprise that establishes butterfly gardens for schools and colleges which are sponsored by corporates under CSR . This not only benefits pollinators but also enhances environment education among schools. We have created 4 such gardens in Maharashtra . Additionally it fulfils UN’s Sustainable Development goals. We hope to expand more. Each butterfly garden cost Rs. 2 lakh with one year maintenance. • Who are you? What you do? What you offer? How is it unique? How is beneficial? How effective is it? How much does it costs?
  17. 17. Created Opportunities rather waiting
  18. 18. Promotion Share the awards and recognition awarded to him/her. Plan free events Social media promotion Set up meetings with potential clients Create freebies Start a newsletter Join like-minded groups 19
  19. 19. Publicize your brand
  20. 20. Har Logo Kuch Kehta Hai? • All women team • Environment and Entomological sphere of work • Knowledge partners
  21. 21. Branding Essentials • Customer’s Delight • Walk theTalk Always • Speed in being responsive • Networking • Social cause • Integrity 24x7x365
  22. 22. Blow your Trumpet all the time
  23. 23. Build the credibility WORK
  24. 24. My Work was the biggest credibility • My work track record • Expert power in the field of Environment Education and Entomology • Published works • Excellent network • Prolific online presence
  25. 25. Results
  26. 26. Own that one word
  27. 27. Write like a market leader
  28. 28. Be honest Be reasonable Be empathetic Be flexible Be genuine
  29. 29. Are you ready to be a social entrepreneur ? 30 Answer these 10 questions to know if you are ready to start 1. Do you have financial support for atleast 6 months? 2. Do you have domain and market knowledge/experience/qualifications? 3. Do you have a credible track record? 4. Do you have necessary soft skills required for starting an enterprise? 5. Do you have ability to work 24x7? 6. Do you team of friends/mentors/support? 7. Do you have a good online presence? 8. Do you have ability to delegate? 9. Do you have good communication skills? 10. Do you have fair knowledge about laws that govern businesses in India?
  30. 30. Thank You Dr. V. Shubhalaxmi Founder & Director www.ladybirdconsulting.co.in shubha@ladybirdconsulting.co.in 98201652552 31

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