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_______________________________________________________________________	
  
	
  

PackeTV®	
  	
  Views	
  
Fast,	
  Simple	
  Setup	
  for	
  IPTV	
  Channels	
  
White	
  Paper	
  Created	
  by	
  Visionary	
  Solutions,	
  Inc.	
  
October,	
  2013	
  
	
  

http://www.vsicam.com	
  

	
  
_______________________________________________________________________	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  	
  	
  

	
  

	
  	
  	
  	
  	
  	
  

	
  	
  	
  	
  

	
  	
  	
  	
  
	
  	
  	
  	
  

	
  

http://www.linkedin.com/company/visionary-­‐solutions-­‐inc.
http://www.facebook.com/vsiptv
http://www.twitter.com/vsiptv

	
  

	
  

	
  

http://www.youtube.com/vsiptv

	
  

	
  
	
  
	
  

	
  	
  	
  

	
  	
  
Fast,	
  Simple	
  Setup	
  for	
  IPTV	
  Channels	
  

Executive	
  Summary	
  
One	
  of	
  the	
  biggest	
  challenges	
  facing	
  IPTV	
  system	
  providers	
  is	
  managing	
  how	
  viewers	
  select	
  the	
  
channels	
  and	
  content	
  that	
  they	
  want	
  to	
  see.	
  Keeping	
  track	
  of	
  multiple	
  live	
  and	
  pre-­‐recorded	
  assets	
  and	
  
providing	
  an	
  easy-­‐to-­‐use	
  portal	
  for	
  users	
  can	
  be	
  time-­‐consuming	
  at	
  best,	
  particularly	
  given	
  the	
  
complexity	
  of	
  many	
  commercially	
  available	
  middleware	
  packages.	
  An	
  ideal	
  channel	
  guide	
  system	
  would	
  
allow	
  producers	
  of	
  video	
  content	
  (including	
  end	
  users)	
  to	
  easily	
  create	
  a	
  listing	
  in	
  the	
  overall	
  channel	
  
guide	
  without	
  requiring	
  complicated	
  database	
  manipulation.	
  With	
  the	
  development	
  of	
  newer	
  tools	
  
based	
  on	
  software-­‐as-­‐a-­‐service	
  cloud	
  concepts,	
  deployment	
  costs	
  can	
  be	
  reduced	
  while	
  at	
  the	
  same	
  
time	
  making	
  these	
  “middleware”	
  systems	
  easier	
  to	
  deploy	
  and	
  manage.	
  
	
  
Simpler	
  is	
  better	
  for	
  many	
  system	
  operators,	
  including	
  school	
  systems,	
  commercial	
  enterprises,	
  local	
  
governments,	
  healthcare	
  facilities,	
  and	
  universities.	
  PackeTV®	
  	
  Views	
  from	
  Visionary	
  Solutions	
  Inc.	
  (VSI)	
  
offers	
  an	
  efficient,	
  organized	
  and	
  cost-­‐effective	
  way	
  for	
  administrators	
  and	
  end	
  users	
  to	
  efficiently	
  
publish	
  and	
  view	
  all	
  types	
  of	
  video	
  content.	
  Once	
  a	
  channel	
  framework	
  is	
  in	
  place,	
  local	
  administrators	
  
can	
  update	
  the	
  channel	
  listing	
  guide	
  without	
  intervention	
  from	
  the	
  overall	
  system	
  manager.	
  	
  
	
  
Multiple	
  program	
  listing	
  views	
  are	
  supported,	
  allowing	
  different	
  channels	
  guides	
  to	
  be	
  displayed	
  
based	
  on	
  each	
  viewer’s	
  permission	
  level.	
  With	
  this	
  functionality,	
  a	
  professional	
  channel	
  guide	
  can	
  be	
  
deployed	
  cost	
  effectively	
  for	
  virtually	
  any	
  organization,	
  even	
  one	
  with	
  limited	
  experience	
  in	
  digital	
  	
  
media	
  programming.	
  
	
  
	
  

Introduction	
  

Video	
  distribution	
  systems	
  are	
  the	
  ideal	
  portal	
  for	
  providing	
  access	
  to	
  content,	
  and	
  one	
  of	
  the	
  keys	
  
for	
  successful	
  digital	
  content	
  distribution	
  is	
  making	
  it	
  easy	
  for	
  viewers	
  to	
  find	
  what	
  they	
  want	
  to	
  watch.	
  
Channel	
  guides	
  are	
  a	
  popular	
  means	
  for	
  providing	
  information	
  to	
  viewers.	
  User-­‐friendly	
  icons	
  and	
  short	
  
text	
  descriptions	
  of	
  the	
  available	
  channels	
  and	
  programs	
  provide	
  an	
  easy	
  mechanism	
  for	
  viewers	
  to	
  play	
  
content	
  with	
  a	
  simple	
  click	
  of	
  a	
  remote	
  or	
  a	
  mouse.	
  Over	
  the	
  years,	
  many	
  types	
  of	
  channel	
  guides	
  have	
  
been	
  deployed,	
  and	
  they	
  have	
  been	
  implemented	
  on	
  custom	
  IPTV	
  networks	
  using	
  a	
  wide	
  range	
  of	
  
technologies.	
  Until	
  recently,	
  implementing	
  a	
  channel	
  guide	
  required	
  custom	
  programming,	
  expensive	
  
servers,	
  and	
  software	
  packages	
  known	
  as	
  “middleware”	
  that	
  provide	
  services	
  to	
  handle	
  transactions	
  
between	
  viewers’	
  devices	
  and	
  video	
  servers.	
  
	
  
In	
  legacy	
  installations,	
  complex,	
  expensive	
  middleware	
  is	
  used	
  to	
  control	
  the	
  channel	
  guide	
  and	
  to	
  
manage	
  viewer	
  permissions.	
  For	
  large	
  video	
  service	
  providers	
  (such	
  as	
  CATV	
  systems	
  and	
  IPTV	
  carriers),	
  
these	
  systems	
  can	
  be	
  prudent,	
  because	
  they	
  are	
  needed	
  to	
  promote	
  channels	
  and	
  programs	
  to	
  entice	
  
viewers,	
  as	
  well	
  as	
  to	
  control	
  the	
  revenue	
  flows	
  for	
  subscription	
  channels	
  and	
  pay-­‐per	
  view	
  events.	
  
However,	
  for	
  many	
  smaller	
  (and	
  particularly	
  private-­‐network	
  based)	
  IPTV	
  providers,	
  these	
  features	
  	
  
are	
  not	
  only	
  unused	
  but	
  also	
  make	
  it	
  more	
  difficult	
  to	
  manage	
  video	
  channels	
  and	
  assets	
  efficiently.	
  
	
  
	
  

	
  

	
  
Fast,	
  Simple	
  Setup	
  for	
  IPTV	
  Channels	
  

Key	
  Channel	
  Guide	
  Requirements	
  
Creating	
  the	
  optimal	
  channel	
  guide	
  for	
  an	
  IPTV	
  network	
  is	
  as	
  much	
  a	
  matter	
  of	
  design	
  as	
  it	
  is	
  of	
  
technology,	
  but	
  certain	
  attributes	
  apply	
  in	
  nearly	
  all	
  cases,	
  including:	
  
	
  
Ease	
  of	
  Use	
  –	
  At	
  its	
  heart,	
  a	
  channel	
  guide	
  has	
  one	
  purpose:	
  to	
  provide	
  viewers	
  with	
  a	
  simple,	
  
attractive	
  way	
  to	
  find	
  and	
  watch	
  their	
  desired	
  content.	
  Viewers	
  should	
  be	
  able	
  to	
  scroll	
  through	
  	
  
the	
  available	
  offerings	
  and	
  select	
  a	
  specific	
  video	
  program	
  using	
  	
  
a	
  standard	
  keyboard,	
  mouse	
  and	
  web	
  browser.	
  The	
  overall	
  user	
  
experience	
  can	
  be	
  enhanced	
  through	
  the	
  use	
  of	
  graphics,	
  	
  
featuring	
  appropriate	
  icons	
  for	
  each	
  content	
  item.	
  
®
	
  
Ease	
  of	
  use	
  requirements	
  also	
  extend	
  to	
  the	
  functions	
  of	
  enterprise	
  
administrators,	
  who	
  are	
  responsible	
  for	
  creating	
  the	
  channel	
  guides	
  
that	
  are	
  accessed	
  by	
  viewers.	
  Ideally,	
  when	
  new	
  content	
  is	
  created,	
  
these	
  people	
  should	
  have	
  an	
  easy,	
  intuitive	
  system	
  for	
  creating	
  new	
  
entries	
  in	
  the	
  channel	
  	
  guide	
  along	
  with	
  the	
  associated	
  data	
  and	
  icons	
  
that	
  are	
  visible	
  to	
  users.	
  
	
  
Platform	
  agnostic	
  –	
  Video	
  delivery	
  systems	
  are	
  often	
  built	
  up	
  over	
  
time	
  in	
  organizations,	
  as	
  user	
  needs	
  evolve	
  and	
  budgets	
  permit.	
  
Several	
  different	
  technologies	
  from	
  multiple	
  vendors	
  may	
  be	
  
employed	
  to	
  deliver	
  on-­‐demand	
  video	
  files	
  and	
  real-­‐time	
  or	
  live	
  video	
  
programs.	
  Channel	
  guides	
  should	
  be	
  compatible	
  with	
  all	
  of	
  the	
  
deployed	
  technologies,	
  providing	
  users	
  with	
  a	
  single,	
  common	
  access	
  
point	
  for	
  all	
  varieties	
  of	
  content.	
  With	
  a	
  unified	
  guide,	
  users	
  can	
  avoid	
  
the	
  headaches	
  of	
  using	
  multiple	
  portals	
  to	
  play	
  content	
  residing	
  
across	
  incompatible	
  systems.	
  
	
  
Centralized	
  Administration	
  –	
  Keeping	
  the	
  information	
  in	
  a	
  channel	
  guide	
  up	
  to	
  date	
  is	
  easier	
  when	
  
multiple	
  parties	
  are	
  able	
  to	
  add	
  channels	
  and	
  content,	
  but	
  chaos	
  can	
  result	
  without	
  an	
  established	
  rule	
  
and	
  protocol	
  chain.	
  A	
  best-­‐in-­‐class	
  IPTV	
  channel	
  management	
  system	
  will	
  have	
  provisions	
  for	
  setting	
  up	
  
permissions	
  for	
  various	
  levels	
  of	
  users	
  and	
  the	
  ability	
  to	
  create	
  templates	
  that	
  can	
  be	
  shared	
  across	
  
multiple	
  users.	
  The	
  system	
  should	
  also	
  allow	
  any	
  issues	
  that	
  arise	
  to	
  be	
  immediately	
  corrected	
  by	
  an	
  
onsite	
  administrator,	
  who	
  is	
  supported	
  by	
  a	
  technology	
  vendor	
  with	
  a	
  responsive	
  customer	
  support	
  
team.	
  
	
  
Supports	
  User-­‐Generated	
  Content	
  –	
  In	
  many	
  commercial	
  IPTV	
  systems,	
  content	
  is	
  generated	
  by	
  a	
  
central	
  group	
  that	
  manages	
  the	
  programming	
  that	
  will	
  be	
  offered	
  to	
  viewers	
  and	
  tightly	
  controls	
  the	
  
channel	
  guide	
  that	
  will	
  be	
  presented	
  to	
  users.	
  This	
  is	
  unfortunate,	
  because	
  users	
  often	
  have	
  the	
  ability	
  
to	
  create	
  content	
  themselves	
  (using	
  low	
  cost	
  digital	
  cameras	
  and	
  PC-­‐based	
  editing	
  tools)	
  and	
  also	
  can	
  
find	
  content	
  from	
  a	
  variety	
  of	
  online	
  sources	
  that	
  they	
  would	
  like	
  to	
  share	
  with	
  other	
  viewers.	
  If	
  a	
  
channel	
  guide	
  system	
  is	
  simple	
  enough,	
  users	
  can	
  create	
  and	
  curate	
  content	
  of	
  their	
  own	
  choosing	
  to	
  be	
  
shared	
  with	
  others.	
  Network	
  administrators	
  should	
  also	
  be	
  able	
  to	
  establish	
  approval	
  rules	
  to	
  ensure	
  
that	
  content	
  is	
  reviewed	
  and	
  acceptable	
  before	
  pushing	
  it	
  out	
  to	
  a	
  wider	
  audience.	
  
	
  

“PackeTV 	
  
Views	
  will	
  
revolutionize	
  
the	
  IPTV	
  
market	
  as	
  the	
  
ideal,	
  low-­‐cost,	
  
web-­‐based	
  
IPTV	
  channel	
  
guide	
  
solution.”	
  

	
  

	
  
Fast,	
  Simple	
  Setup	
  for	
  IPTV	
  Channels	
  
Reduced	
  Expense/Complexity	
  –	
  Many	
  traditional	
  middleware	
  packages	
  currently	
  used	
  to	
  create	
  
channel	
  guides	
  are	
  expensive,	
  require	
  dedicated	
  hardware	
  servers,	
  and	
  are	
  complex	
  to	
  program	
  and	
  
support.	
  While	
  these	
  packages	
  are	
  useful	
  for	
  IPTV	
  service	
  providers	
  with	
  hundreds	
  of	
  thousands	
  of	
  
paying	
  customers,	
  they	
  can	
  be	
  overkill	
  for	
  organizations	
  that	
  may	
  have	
  fewer	
  channels	
  of	
  content	
  that	
  
are	
  shared	
  by	
  dozens	
  or	
  hundreds	
  of	
  viewers.	
  A	
  good	
  solution	
  will	
  provide	
  the	
  essential	
  functions	
  that	
  
an	
  individual	
  organization	
  requires	
  without	
  the	
  expense	
  and	
  complexity	
  of	
  an	
  over-­‐complicated	
  system.	
  
	
  
	
  

Applications	
  
Organizations	
  of	
  many	
  types	
  can	
  benefit	
  from	
  a	
  channel	
  guide	
  management	
  tool	
  to	
  support	
  their	
  
video	
  delivery	
  systems,	
  and	
  increase	
  viewership	
  by	
  providing	
  an	
  easy-­‐to-­‐use	
  method	
  for	
  content	
  
selection	
  and	
  access.	
  
	
  
Educational	
  organizations	
  of	
  all	
  types	
  will	
  increasingly	
  be	
  using	
  video	
  delivery	
  to	
  enhance	
  their	
  
courses,	
  for	
  both	
  live	
  instruction	
  and	
  pre-­‐recorded	
  courseware.	
  Primary	
  and	
  secondary	
  school	
  systems	
  
(K-­‐12)	
  need	
  to	
  create	
  age-­‐appropriate	
  channel	
  guides	
  for	
  a	
  range	
  of	
  students.	
  Colleges	
  and	
  universities	
  
can	
  index	
  a	
  wide	
  range	
  of	
  content	
  to	
  supplement	
  curriculum	
  in	
  any	
  academic	
  discipline,	
  while	
  also	
  
providing	
  a	
  mechanism	
  for	
  students	
  to	
  share	
  content	
  they	
  have	
  created	
  or	
  located.	
  
	
  
Business	
  and	
  non-­‐profit	
  enterprises	
  can	
  use	
  video	
  for	
  a	
  variety	
  of	
  purposes,	
  including	
  training,	
  
conferences,	
  and	
  employee	
  communications.	
  Organizations	
  that	
  have	
  multiple	
  locations	
  can	
  distribute	
  
video	
  programming	
  cost	
  effectively	
  over	
  corporate	
  networks	
  to	
  employee	
  desktops,	
  allowing	
  viewers	
  to	
  
see	
  live	
  events	
  occurring	
  at	
  different	
  facilities.	
  This	
  content	
  can	
  also	
  be	
  recorded	
  and	
  time-­‐shifted	
  to	
  
support	
  multiple	
  time	
  zones.	
  Making	
  all	
  of	
  this	
  content	
  available	
  to	
  the	
  correct	
  viewers	
  can	
  be	
  simplified	
  
with	
  an	
  on-­‐line	
  channel	
  guide,	
  particularly	
  if	
  it	
  can	
  be	
  quickly	
  modified	
  to	
  present	
  new	
  content	
  as	
  soon	
  
as	
  it	
  becomes	
  available.	
  
	
  
Government	
  video	
  applications	
  span	
  the	
  range	
  from	
  pre-­‐recorded	
  training	
  and	
  constituent	
  
communications	
  to	
  live	
  coverage	
  of	
  legislative	
  sessions	
  and	
  natural	
  disasters.	
  In	
  many	
  cases,	
  the	
  content	
  
is	
  created	
  or	
  gathered	
  in	
  multiple	
  departments,	
  and	
  shared	
  across	
  a	
  secure	
  network.	
  Coordinating	
  all	
  of	
  
these	
  resources	
  can	
  be	
  difficult.	
  A	
  channel	
  guide	
  management	
  tool	
  can	
  be	
  an	
  effective	
  solution.	
  
	
  
Health	
  care	
  facilities	
  often	
  have	
  responsibilities	
  for	
  providing	
  video	
  services	
  to	
  both	
  staff	
  members	
  
and	
  patients.	
  Continuing	
  medical	
  education	
  can	
  often	
  be	
  supported	
  by	
  high-­‐quality	
  video	
  content.	
  
Patients	
  can	
  be	
  provided	
  information	
  about	
  procedures	
  that	
  they	
  are	
  about	
  to	
  undergo	
  and	
  information	
  
about	
  post-­‐discharge	
  care.	
  With	
  simple-­‐to-­‐use	
  program	
  guides	
  that	
  are	
  tailored	
  to	
  provide	
  content	
  to	
  
their	
  specific	
  needs,	
  both	
  employees	
  and	
  patients	
  will	
  benefit.	
  
	
  

	
  
	
  
	
  

	
  

	
  
Fast,	
  Simple	
  Setup	
  for	
  IPTV	
  Channels	
  

PackeTV®	
  Views	
  
As	
  a	
  leader	
  in	
  IPTV	
  and	
  related	
  video	
  technologies,	
  VSI	
  has	
  supplied	
  equipment	
  and	
  software	
  to	
  
support	
  a	
  huge	
  variety	
  of	
  video	
  delivery	
  applications.	
  One	
  longstanding	
  obstacle	
  to	
  deploying	
  cost	
  
effective,	
  IPTV	
  systems	
  has	
  been	
  the	
  expense	
  and	
  complexity	
  of	
  deploying	
  traditional	
  middleware	
  
solutions	
  to	
  provide	
  channel	
  guides.	
  Typically,	
  these	
  systems	
  require	
  dedicated	
  servers,	
  tight	
  coupling	
  to	
  
a	
  homogeneous	
  set	
  of	
  video	
  source	
  devices,	
  specialized	
  interface	
  or	
  player	
  software	
  loaded	
  on	
  each	
  
user’s	
  device,	
  and	
  significant	
  efforts	
  to	
  install	
  and	
  customize	
  for	
  a	
  particular	
  organization.	
  
	
  
PackeTV®	
  	
  Views	
  was	
  developed	
  to	
  make	
  channel	
  guide	
  creation	
  much	
  simpler	
  and	
  significantly	
  
more	
  user-­‐friendly.	
  Through	
  the	
  use	
  of	
  cloud-­‐based	
  services,	
  any	
  organization	
  can	
  deliver	
  high-­‐quality	
  
channel	
  guides	
  to	
  all	
  viewers,	
  both	
  within	
  and	
  outside	
  the	
  organization.	
  Any	
  type	
  of	
  video	
  can	
  be	
  
displayed,	
  either	
  on-­‐demand	
  or	
  real-­‐time,	
  as	
  long	
  as	
  the	
  viewer’s	
  device	
  has	
  suitable	
  media	
  player	
  
software	
  installed	
  (such	
  as	
  QuickTime,	
  VLC,	
  Adobe	
  Flash	
  plug-­‐in,	
  etc.).	
  
	
  
The	
  overall	
  system	
  architecture	
  is	
  deceptively	
  simple,	
  because	
  all	
  of	
  the	
  functions	
  are	
  provided	
  by	
  
way	
  of	
  Software	
  as	
  a	
  Service	
  (SaaS)	
  systems	
  hosted	
  by	
  VSI	
  in	
  the	
  cloud.	
  From	
  a	
  practical	
  standpoint,	
  
what	
  this	
  means	
  is	
  that	
  the	
  only	
  hardware	
  requirement	
  for	
  users	
  is	
  a	
  working	
  Internet	
  connection.	
  The	
  
PackeTV®	
  	
  Views	
  system	
  can	
  be	
  accessed	
  through	
  standard	
  firewalls,	
  and	
  is	
  secured	
  through	
  user	
  login	
  
accounts	
  and	
  passwords.	
  Video	
  streams	
  can	
  only	
  be	
  played	
  by	
  devices	
  that	
  have	
  physical	
  network	
  access	
  
to	
  the	
  video	
  servers,	
  providing	
  additional	
  security.	
  Unauthorized	
  users	
  who	
  are	
  outside	
  of	
  the	
  network	
  
scope	
  of	
  the	
  video	
  source	
  will	
  not	
  be	
  able	
  to	
  view	
  the	
  content.	
  
	
  
PackeTV®	
  	
  Views	
  features	
  intuitive	
  controls	
  that	
  can	
  be	
  easily	
  operated	
  by	
  both	
  technical	
  and	
  non-­‐
technical	
  personnel.	
  Operators	
  simply	
  open	
  the	
  URL	
  with	
  the	
  channel	
  lineup,	
  build	
  a	
  content	
  feed	
  
customized	
  for	
  the	
  intended	
  audience,	
  and	
  instantly	
  push	
  the	
  media	
  to	
  viewers.	
  
	
  
Each	
  user	
  has	
  an	
  individual	
  login	
  and	
  password	
  that	
  must	
  be	
  entered	
  before	
  using	
  the	
  channel	
  guide.	
  
This	
  process	
  identifies	
  the	
  user	
  so	
  that	
  the	
  permissions	
  can	
  be	
  controlled	
  to	
  provide	
  a	
  customized	
  list	
  of	
  
content	
  offerings	
  (a	
  user’s	
  “View”)	
  that	
  is	
  specific	
  to	
  one	
  individual	
  or	
  a	
  whole	
  group	
  or	
  viewers.	
  Each	
  
“View”	
  contains	
  a	
  collection	
  of	
  icons,	
  each	
  one	
  corresponding	
  to	
  a	
  single	
  channel	
  or	
  VoD	
  program.	
  To	
  
watch	
  the	
  content,	
  a	
  user	
  simply	
  clicks	
  on	
  the	
  desired	
  icon	
  using	
  a	
  standard	
  browser,	
  causing	
  their	
  
device	
  to	
  begin	
  downloading	
  the	
  video	
  from	
  the	
  correct	
  network	
  server	
  and	
  open	
  a	
  media	
  player	
  
window	
  on	
  the	
  user’s	
  device.	
  
	
  
Certain	
  users,	
  who	
  have	
  been	
  given	
  Enterprise	
  Administrator	
  privileges,	
  can	
  create	
  entries	
  in	
  the	
  
channel	
  guide	
  that	
  can	
  be	
  published	
  to	
  other	
  users.	
  Each	
  entry	
  consists	
  of	
  an	
  icon	
  with	
  a	
  user	
  selectable	
  
image	
  and	
  a	
  URL	
  that	
  points	
  to	
  the	
  video	
  content’s	
  source.	
  Users	
  can	
  choose	
  from	
  a	
  library	
  of	
  
predefined	
  icon	
  images	
  or	
  they	
  can	
  upload	
  a	
  picture	
  of	
  their	
  own	
  choosing.	
  Templates	
  can	
  be	
  produced	
  
to	
  simplify	
  providing	
  common	
  formats	
  to	
  multiple	
  users.	
  Also,	
  Enterprise	
  Administrators	
  can	
  create	
  
“Views”	
  that	
  allow	
  anonymous	
  sign-­‐ons	
  for	
  public	
  users.	
  
	
  
	
  
	
  
	
  
	
  

	
  

	
  
Fast,	
  Simple	
  Setup	
  for	
  IPTV	
  Channels	
  
PackeTV®	
  	
  Views	
  provides	
  a	
  solid	
  technical	
  platform	
  to	
  support	
  simple	
  or	
  sophisticated	
  channel	
  
guides,	
  allowing	
  organizations	
  to	
  create	
  a	
  user	
  experience	
  that	
  will	
  encourage	
  viewers	
  to	
  actively	
  use	
  the	
  
system.	
  By	
  eliminating	
  unneeded	
  functions	
  and	
  delivering	
  services	
  from	
  a	
  centralized,	
  cloud-­‐based	
  
server,	
  VSI	
  can	
  provide	
  a	
  sophisticated	
  product	
  at	
  an	
  attractive	
  cost	
  for	
  any	
  video	
  delivery	
  system.	
  
	
  

	
  
Conclusion	
  
Almost	
  any	
  private	
  video	
  network	
  can	
  benefit	
  from	
  giving	
  users	
  an	
  easy	
  way	
  to	
  access	
  content	
  by	
  
means	
  of	
  a	
  professional-­‐quality	
  channel	
  guide.	
  Through	
  the	
  use	
  of	
  remotely	
  server	
  capacity,	
  
PackeTV®	
  	
  Views	
  delivers	
  a	
  sophisticated,	
  user-­‐friendly	
  product	
  that	
  is	
  simple	
  to	
  use	
  and	
  cost-­‐effective	
  
to	
  install	
  and	
  maintain.	
  PackeTV®	
  	
  Views	
  will	
  revolutionize	
  the	
  IPTV	
  market	
  as	
  the	
  ideal,	
  low-­‐cost,	
  web-­‐
based	
  IPTV	
  channel	
  guide	
  solution.	
  
	
  
For	
  more	
  information	
  about	
  PackeTV®	
  	
  Views	
  or	
  to	
  get	
  a	
  product	
  demonstration,	
  please	
  contact	
  
Visionary	
  Solutions	
  Inc.	
  ph:	
  805.845.8900	
  ext.	
  181,	
  email:	
  sales@vsicam.com,	
  web:	
  www.vsicam.com	
  
	
  
	
  
	
  
	
  
	
  
_____________________________________________________________________________________	
  
	
  
	
  

VISIONARY	
  SOLUTIONS	
  
INNOVATIVE	
  NETWORK	
  VIDEO	
  SOLUTIONS	
  

	
  
_____________________________________________________________________________________	
  

	
  

	
  

	
  
PackeTV® Views Whitepaper

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PackeTV® Views Whitepaper

  • 1.                           _______________________________________________________________________     PackeTV®    Views   Fast,  Simple  Setup  for  IPTV  Channels   White  Paper  Created  by  Visionary  Solutions,  Inc.   October,  2013     http://www.vsicam.com     _______________________________________________________________________                                                               http://www.linkedin.com/company/visionary-­‐solutions-­‐inc. http://www.facebook.com/vsiptv http://www.twitter.com/vsiptv       http://www.youtube.com/vsiptv                  
  • 2. Fast,  Simple  Setup  for  IPTV  Channels   Executive  Summary   One  of  the  biggest  challenges  facing  IPTV  system  providers  is  managing  how  viewers  select  the   channels  and  content  that  they  want  to  see.  Keeping  track  of  multiple  live  and  pre-­‐recorded  assets  and   providing  an  easy-­‐to-­‐use  portal  for  users  can  be  time-­‐consuming  at  best,  particularly  given  the   complexity  of  many  commercially  available  middleware  packages.  An  ideal  channel  guide  system  would   allow  producers  of  video  content  (including  end  users)  to  easily  create  a  listing  in  the  overall  channel   guide  without  requiring  complicated  database  manipulation.  With  the  development  of  newer  tools   based  on  software-­‐as-­‐a-­‐service  cloud  concepts,  deployment  costs  can  be  reduced  while  at  the  same   time  making  these  “middleware”  systems  easier  to  deploy  and  manage.     Simpler  is  better  for  many  system  operators,  including  school  systems,  commercial  enterprises,  local   governments,  healthcare  facilities,  and  universities.  PackeTV®    Views  from  Visionary  Solutions  Inc.  (VSI)   offers  an  efficient,  organized  and  cost-­‐effective  way  for  administrators  and  end  users  to  efficiently   publish  and  view  all  types  of  video  content.  Once  a  channel  framework  is  in  place,  local  administrators   can  update  the  channel  listing  guide  without  intervention  from  the  overall  system  manager.       Multiple  program  listing  views  are  supported,  allowing  different  channels  guides  to  be  displayed   based  on  each  viewer’s  permission  level.  With  this  functionality,  a  professional  channel  guide  can  be   deployed  cost  effectively  for  virtually  any  organization,  even  one  with  limited  experience  in  digital     media  programming.       Introduction   Video  distribution  systems  are  the  ideal  portal  for  providing  access  to  content,  and  one  of  the  keys   for  successful  digital  content  distribution  is  making  it  easy  for  viewers  to  find  what  they  want  to  watch.   Channel  guides  are  a  popular  means  for  providing  information  to  viewers.  User-­‐friendly  icons  and  short   text  descriptions  of  the  available  channels  and  programs  provide  an  easy  mechanism  for  viewers  to  play   content  with  a  simple  click  of  a  remote  or  a  mouse.  Over  the  years,  many  types  of  channel  guides  have   been  deployed,  and  they  have  been  implemented  on  custom  IPTV  networks  using  a  wide  range  of   technologies.  Until  recently,  implementing  a  channel  guide  required  custom  programming,  expensive   servers,  and  software  packages  known  as  “middleware”  that  provide  services  to  handle  transactions   between  viewers’  devices  and  video  servers.     In  legacy  installations,  complex,  expensive  middleware  is  used  to  control  the  channel  guide  and  to   manage  viewer  permissions.  For  large  video  service  providers  (such  as  CATV  systems  and  IPTV  carriers),   these  systems  can  be  prudent,  because  they  are  needed  to  promote  channels  and  programs  to  entice   viewers,  as  well  as  to  control  the  revenue  flows  for  subscription  channels  and  pay-­‐per  view  events.   However,  for  many  smaller  (and  particularly  private-­‐network  based)  IPTV  providers,  these  features     are  not  only  unused  but  also  make  it  more  difficult  to  manage  video  channels  and  assets  efficiently.          
  • 3. Fast,  Simple  Setup  for  IPTV  Channels   Key  Channel  Guide  Requirements   Creating  the  optimal  channel  guide  for  an  IPTV  network  is  as  much  a  matter  of  design  as  it  is  of   technology,  but  certain  attributes  apply  in  nearly  all  cases,  including:     Ease  of  Use  –  At  its  heart,  a  channel  guide  has  one  purpose:  to  provide  viewers  with  a  simple,   attractive  way  to  find  and  watch  their  desired  content.  Viewers  should  be  able  to  scroll  through     the  available  offerings  and  select  a  specific  video  program  using     a  standard  keyboard,  mouse  and  web  browser.  The  overall  user   experience  can  be  enhanced  through  the  use  of  graphics,     featuring  appropriate  icons  for  each  content  item.   ®   Ease  of  use  requirements  also  extend  to  the  functions  of  enterprise   administrators,  who  are  responsible  for  creating  the  channel  guides   that  are  accessed  by  viewers.  Ideally,  when  new  content  is  created,   these  people  should  have  an  easy,  intuitive  system  for  creating  new   entries  in  the  channel    guide  along  with  the  associated  data  and  icons   that  are  visible  to  users.     Platform  agnostic  –  Video  delivery  systems  are  often  built  up  over   time  in  organizations,  as  user  needs  evolve  and  budgets  permit.   Several  different  technologies  from  multiple  vendors  may  be   employed  to  deliver  on-­‐demand  video  files  and  real-­‐time  or  live  video   programs.  Channel  guides  should  be  compatible  with  all  of  the   deployed  technologies,  providing  users  with  a  single,  common  access   point  for  all  varieties  of  content.  With  a  unified  guide,  users  can  avoid   the  headaches  of  using  multiple  portals  to  play  content  residing   across  incompatible  systems.     Centralized  Administration  –  Keeping  the  information  in  a  channel  guide  up  to  date  is  easier  when   multiple  parties  are  able  to  add  channels  and  content,  but  chaos  can  result  without  an  established  rule   and  protocol  chain.  A  best-­‐in-­‐class  IPTV  channel  management  system  will  have  provisions  for  setting  up   permissions  for  various  levels  of  users  and  the  ability  to  create  templates  that  can  be  shared  across   multiple  users.  The  system  should  also  allow  any  issues  that  arise  to  be  immediately  corrected  by  an   onsite  administrator,  who  is  supported  by  a  technology  vendor  with  a  responsive  customer  support   team.     Supports  User-­‐Generated  Content  –  In  many  commercial  IPTV  systems,  content  is  generated  by  a   central  group  that  manages  the  programming  that  will  be  offered  to  viewers  and  tightly  controls  the   channel  guide  that  will  be  presented  to  users.  This  is  unfortunate,  because  users  often  have  the  ability   to  create  content  themselves  (using  low  cost  digital  cameras  and  PC-­‐based  editing  tools)  and  also  can   find  content  from  a  variety  of  online  sources  that  they  would  like  to  share  with  other  viewers.  If  a   channel  guide  system  is  simple  enough,  users  can  create  and  curate  content  of  their  own  choosing  to  be   shared  with  others.  Network  administrators  should  also  be  able  to  establish  approval  rules  to  ensure   that  content  is  reviewed  and  acceptable  before  pushing  it  out  to  a  wider  audience.     “PackeTV   Views  will   revolutionize   the  IPTV   market  as  the   ideal,  low-­‐cost,   web-­‐based   IPTV  channel   guide   solution.”      
  • 4. Fast,  Simple  Setup  for  IPTV  Channels   Reduced  Expense/Complexity  –  Many  traditional  middleware  packages  currently  used  to  create   channel  guides  are  expensive,  require  dedicated  hardware  servers,  and  are  complex  to  program  and   support.  While  these  packages  are  useful  for  IPTV  service  providers  with  hundreds  of  thousands  of   paying  customers,  they  can  be  overkill  for  organizations  that  may  have  fewer  channels  of  content  that   are  shared  by  dozens  or  hundreds  of  viewers.  A  good  solution  will  provide  the  essential  functions  that   an  individual  organization  requires  without  the  expense  and  complexity  of  an  over-­‐complicated  system.       Applications   Organizations  of  many  types  can  benefit  from  a  channel  guide  management  tool  to  support  their   video  delivery  systems,  and  increase  viewership  by  providing  an  easy-­‐to-­‐use  method  for  content   selection  and  access.     Educational  organizations  of  all  types  will  increasingly  be  using  video  delivery  to  enhance  their   courses,  for  both  live  instruction  and  pre-­‐recorded  courseware.  Primary  and  secondary  school  systems   (K-­‐12)  need  to  create  age-­‐appropriate  channel  guides  for  a  range  of  students.  Colleges  and  universities   can  index  a  wide  range  of  content  to  supplement  curriculum  in  any  academic  discipline,  while  also   providing  a  mechanism  for  students  to  share  content  they  have  created  or  located.     Business  and  non-­‐profit  enterprises  can  use  video  for  a  variety  of  purposes,  including  training,   conferences,  and  employee  communications.  Organizations  that  have  multiple  locations  can  distribute   video  programming  cost  effectively  over  corporate  networks  to  employee  desktops,  allowing  viewers  to   see  live  events  occurring  at  different  facilities.  This  content  can  also  be  recorded  and  time-­‐shifted  to   support  multiple  time  zones.  Making  all  of  this  content  available  to  the  correct  viewers  can  be  simplified   with  an  on-­‐line  channel  guide,  particularly  if  it  can  be  quickly  modified  to  present  new  content  as  soon   as  it  becomes  available.     Government  video  applications  span  the  range  from  pre-­‐recorded  training  and  constituent   communications  to  live  coverage  of  legislative  sessions  and  natural  disasters.  In  many  cases,  the  content   is  created  or  gathered  in  multiple  departments,  and  shared  across  a  secure  network.  Coordinating  all  of   these  resources  can  be  difficult.  A  channel  guide  management  tool  can  be  an  effective  solution.     Health  care  facilities  often  have  responsibilities  for  providing  video  services  to  both  staff  members   and  patients.  Continuing  medical  education  can  often  be  supported  by  high-­‐quality  video  content.   Patients  can  be  provided  information  about  procedures  that  they  are  about  to  undergo  and  information   about  post-­‐discharge  care.  With  simple-­‐to-­‐use  program  guides  that  are  tailored  to  provide  content  to   their  specific  needs,  both  employees  and  patients  will  benefit.              
  • 5. Fast,  Simple  Setup  for  IPTV  Channels   PackeTV®  Views   As  a  leader  in  IPTV  and  related  video  technologies,  VSI  has  supplied  equipment  and  software  to   support  a  huge  variety  of  video  delivery  applications.  One  longstanding  obstacle  to  deploying  cost   effective,  IPTV  systems  has  been  the  expense  and  complexity  of  deploying  traditional  middleware   solutions  to  provide  channel  guides.  Typically,  these  systems  require  dedicated  servers,  tight  coupling  to   a  homogeneous  set  of  video  source  devices,  specialized  interface  or  player  software  loaded  on  each   user’s  device,  and  significant  efforts  to  install  and  customize  for  a  particular  organization.     PackeTV®    Views  was  developed  to  make  channel  guide  creation  much  simpler  and  significantly   more  user-­‐friendly.  Through  the  use  of  cloud-­‐based  services,  any  organization  can  deliver  high-­‐quality   channel  guides  to  all  viewers,  both  within  and  outside  the  organization.  Any  type  of  video  can  be   displayed,  either  on-­‐demand  or  real-­‐time,  as  long  as  the  viewer’s  device  has  suitable  media  player   software  installed  (such  as  QuickTime,  VLC,  Adobe  Flash  plug-­‐in,  etc.).     The  overall  system  architecture  is  deceptively  simple,  because  all  of  the  functions  are  provided  by   way  of  Software  as  a  Service  (SaaS)  systems  hosted  by  VSI  in  the  cloud.  From  a  practical  standpoint,   what  this  means  is  that  the  only  hardware  requirement  for  users  is  a  working  Internet  connection.  The   PackeTV®    Views  system  can  be  accessed  through  standard  firewalls,  and  is  secured  through  user  login   accounts  and  passwords.  Video  streams  can  only  be  played  by  devices  that  have  physical  network  access   to  the  video  servers,  providing  additional  security.  Unauthorized  users  who  are  outside  of  the  network   scope  of  the  video  source  will  not  be  able  to  view  the  content.     PackeTV®    Views  features  intuitive  controls  that  can  be  easily  operated  by  both  technical  and  non-­‐ technical  personnel.  Operators  simply  open  the  URL  with  the  channel  lineup,  build  a  content  feed   customized  for  the  intended  audience,  and  instantly  push  the  media  to  viewers.     Each  user  has  an  individual  login  and  password  that  must  be  entered  before  using  the  channel  guide.   This  process  identifies  the  user  so  that  the  permissions  can  be  controlled  to  provide  a  customized  list  of   content  offerings  (a  user’s  “View”)  that  is  specific  to  one  individual  or  a  whole  group  or  viewers.  Each   “View”  contains  a  collection  of  icons,  each  one  corresponding  to  a  single  channel  or  VoD  program.  To   watch  the  content,  a  user  simply  clicks  on  the  desired  icon  using  a  standard  browser,  causing  their   device  to  begin  downloading  the  video  from  the  correct  network  server  and  open  a  media  player   window  on  the  user’s  device.     Certain  users,  who  have  been  given  Enterprise  Administrator  privileges,  can  create  entries  in  the   channel  guide  that  can  be  published  to  other  users.  Each  entry  consists  of  an  icon  with  a  user  selectable   image  and  a  URL  that  points  to  the  video  content’s  source.  Users  can  choose  from  a  library  of   predefined  icon  images  or  they  can  upload  a  picture  of  their  own  choosing.  Templates  can  be  produced   to  simplify  providing  common  formats  to  multiple  users.  Also,  Enterprise  Administrators  can  create   “Views”  that  allow  anonymous  sign-­‐ons  for  public  users.                
  • 6. Fast,  Simple  Setup  for  IPTV  Channels   PackeTV®    Views  provides  a  solid  technical  platform  to  support  simple  or  sophisticated  channel   guides,  allowing  organizations  to  create  a  user  experience  that  will  encourage  viewers  to  actively  use  the   system.  By  eliminating  unneeded  functions  and  delivering  services  from  a  centralized,  cloud-­‐based   server,  VSI  can  provide  a  sophisticated  product  at  an  attractive  cost  for  any  video  delivery  system.       Conclusion   Almost  any  private  video  network  can  benefit  from  giving  users  an  easy  way  to  access  content  by   means  of  a  professional-­‐quality  channel  guide.  Through  the  use  of  remotely  server  capacity,   PackeTV®    Views  delivers  a  sophisticated,  user-­‐friendly  product  that  is  simple  to  use  and  cost-­‐effective   to  install  and  maintain.  PackeTV®    Views  will  revolutionize  the  IPTV  market  as  the  ideal,  low-­‐cost,  web-­‐ based  IPTV  channel  guide  solution.     For  more  information  about  PackeTV®    Views  or  to  get  a  product  demonstration,  please  contact   Visionary  Solutions  Inc.  ph:  805.845.8900  ext.  181,  email:  sales@vsicam.com,  web:  www.vsicam.com             _____________________________________________________________________________________       VISIONARY  SOLUTIONS   INNOVATIVE  NETWORK  VIDEO  SOLUTIONS     _____________________________________________________________________________________