Pointers on how to create a Value Proposition for organization-based Mentoring. Value Propositions are always being made and refined and relate to each stakeholder. The Value Proposition is personal and organizational, different for Mentors and Mentees. Our mentoring process, also shows how the Value Proposition is brought to life through the program, not just in creating a business case.
Divide the room into thirds and ask people to partner up with someone else. Assign one question to each section of the room. Ask for a few ‘great’ answers from each section. Don’t respond to the participants except at the end to note that these three questions are how you want to kick off your thinking about the Value Proposition. Before revealing the definition of a Value Proposition on the next slide, ask 2 people in the audience their definition of a Value Proposition
A Value Proposition for development initiatives in an organization is not an event, a slide deck or a well-crafted phrase, but an ongoing process of engagement, modeling, and conversations.
The organization will feel successful if in the end they can say, “We did it ourselves.” That is your sign of success.
Know as much as you can about the effective programs and processes
Give stakeholders something tangible in draft format to respond to – don’t make them invent it, nor ask them to do the heavy lifting
Assume stakeholders will have great input and ideas. Be genuine in soliciting them. (In the end, let them know how you incorporated the key themes you heard from stakeholders.
Study development initiatives that have occurred and the organization’s reaction to them. Align the mentoring program with successes and distance it from failures. Share (DSI) story of too many development initiatives coming in rapid succession and line managers’ weariness. Some organizations are known for ‘flavor of the month development initiatives that seem more driven by HR needs than the organization’s.
Depending upon the part of the organization that is driving the initiative, there may be ‘not invented here’, politics and territorial disputes. Sometimes using a ‘pilot’ program allows territorial issues to lessen.
If there are problems such as diversity, glass ceiling, etc., don’t be afraid to discuss it, but don’t punish the stakeholders for the reality. Focus instead on the good results that may be expected that might minimize the other problems.
1. Find a sponsor in senior leadership who believes in mentoring and is known for mentoring in the organization. This individual leads by example, will market the process and deal with resistance among his peers. Keep him/her in the loop at all times. Whenever possible, use his/her words in any materials so she/he feels comfortable with what’s being presented to his/her peer group.
2. Hold the assumption that by the time someone is in senior management they most likely have had one or more mentors, often evolving naturally and sometimes through other organization’s programs. Learn what their experience was, what they valued and liked and what some of the pitfalls were. Ask them to focus on the value they received from mentoring and the benefit to their career. Ask insightful questions about how their partnerships formed, how they worked and what they gained. Create a common bond between the stakeholder and the process you are creating.
3. Understand their preconceived notions and where they came from so you can later help them see how this program is similar or different.
Use active listening to incorporate their likes, needs and concerns into what you are already thinking of without making promises that their exact input will be used.
You might expect that a fully developed program will cost less than $1,500 per participant if using a consultant, plus expenses
There must be someone assigned either externally or internally to manage the program and a dedicated admin to handle logistics. A smartly designed initiative does not require people to be locked in meeting rooms matching partners for days on end
Matt and Omar; Use anecdotal evidence to describe shortening the “Path to Productivity”. Ask stakeholders to talk about how their performance and productivity increased through mentoing. Discuss the cost of losing key players who don’t see themselves being developed. Talk about any skills gap or succession issues the organization faces.
Engage your senior leaders and give them skin in the game by asking them to nominate Mentors and Mentees.
Use criteria for participating so that you get the ‘right’ kind of role models, strong performers (no remedials), and those who will sell the program. Mentors must be seen as effective leaders who actively develop others. Mentees must be strong performers with a known commitment to self-development. Make it an honor to be nominated so that over time more people in the organization will ask, “What do I have to do to be nominated?” The preparation phase should model high expectations tempered with connection
Only the invitees know what’s on their plate, so make it OK for them not to participate, but don’t let being too busy be an easy excuse. Help them discern whether it’s right for them.
Help people discern whether this is the right development initiative for them. Expect some confusion when people are nominated and some skepticism, especially in the early years.
Make everything that’s a part of the process enjoyable and special so that people feel special.
Some of this design will happen on the fly depending upon how many people are in our room. Easiest way is to have them line up facing each other and give one line the role of Mentor and the other line the role of Mentee. Depending upon their assigned role, they will think of questions to help them find a mentor or a mentee. This is just a fun way to have them experience a tiny bit of our process and take a standing break halfway through the presentation.
We can add the subtext: to provide valuable development process without participants feeling like they have one more HR thing to do; remove glass ceiling and break down silos.
To create a Mentoring Culture where mentoring becomes ‘how we do things around here’.
To provide significant developmental opportunities for strong performers to contribute more broadly and deeply to the company while having deeply satisfying careers.
To engage and showcase senior leaders with a strong commitment to employee development in creating a significant cultural shift – to actively develop and engage valued staff and lead by example.
Structure is key – it makes everything else flow. You have to help participants go for this journey explaining that it might seem like a lot on the front end but everything we do has a purpose and a logic and at the end you will be glad you did it all. After year one you let prior participants make this argument (in essence, the value proposition) and it’s a much easier sell.
Evaluating and Measuring the program is easy. Evaluating and measuring the results is another rmatter. This company was very courageous in being willing (over time) to use anecdotal development stories as the measure of success.