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Prototyping 5

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Prototyping course in Estonian Entrepreneurship University of Applied Sciences
Tallinn 2015

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Prototyping 5

  1. 1. Prototyping Lecture Five Vladimir Tomberg, PhD Estonian Entrepreneurship University of Applied Sciences Tallinn 2015 ImageSource:
  2. 2. Permalink to this presentation Prototyping 2
  3. 3. Designing Persona Part One (A task for the first two hours) Prototyping 3
  4. 4. Purpose of Personas • The purpose of personas is to create reliable and realistic representations of your key audience segments for reference; • These representations should be based on qualitative and some quantitative user research and web analytics; • Your personas are only as good as the research behind them Prototyping 4Source:
  5. 5. Effective personas: • Represent a major user group for your website; • Express and focus on the major needs and expectations of the most important user groups; • Give a clear picture of the user's expectations and how they're likely to use the site; • Aid in uncovering universal features and functionality; • Describe real people with backgrounds, goals, and values Prototyping 5Source:
  6. 6. Example of Persona Prototyping 6 Persona: USDA Senior Manager Gatekeeper Photo: Fictional name: Matthew Johnson Job title/ major responsibilities: Program Staff Director, USDA Demographics: • 51 years old • Married • Father of three children • Grandfather of one child • Has a Ph.D. in Agricultural Economics.
  7. 7. Example of Persona Prototyping 7 Goals and tasks: He is focused, goal-oriented within a strong leadership role. One of his concerns is maintaining quality across all output of programs. Spends his work time: • Requesting and reviewing research reports, • preparing memos and briefs for agency heads, and • supervising staff efforts in food safety and inspection. Environment: He is comfortable using a computer and refers to himself as an intermediate Internet user. He is connected via a T1 connection at work and dial-up at home. He uses email extensively and uses the web about 1.5 hours during his work day. Quote: “Can you get me that staff analysis by Tuesday?”
  8. 8. Create your own Persona Typical objectives and questions A link to the guidance Prototyping 8
  9. 9. Persona, Scenario, and Goal Prototyping 9Source:
  10. 10. Define the Purpose/ Vision for the Site • What is the purpose of the site? • What are the goals of the site? Prototyping 10
  11. 11. Describe the User: Personal • What is the age of your person? • What is the gender of your person? • What is the highest level of education this person has received? Prototyping 11
  12. 12. Describe the User: Professional • How much work experience does your person have? • What is your person’s professional background? • Why will they come to the site? (User needs, interests, and goals) • Where (or from whom) else is this person getting information about your issue or similar programs or services? • When and where will users access the site? (User environment and context) Prototyping 12
  13. 13. Describe the User: Technical • What technological devices does your person use on a regular basis? • What software and/or applications does your person use on a regular basis? • Through what technological device does your user primarily access the web for information? • How much time does your person spend browsing the web every day? Prototyping 13
  14. 14. Describe the User: Abilities • Provide assessment of physical, perceptual, and mental abilities of the persona using a scale Prototyping 14
  15. 15. Describe the User Motivation • What is your persona motivated by? • What are they looking for? • What is your persona looking to do? • What are his needs? Prototyping 15
  16. 16. Some Creative Examples Prototyping 16
  17. 17. Prototyping 17 Images source:
  18. 18. Prototyping 18Image source:
  19. 19. Now it is your turn: Create your own persona Prototyping 19
  20. 20. Stories and Storyboards Part Two (A task for the last two hours) Prototyping 20
  21. 21. Stories in Software Design • They help us gather and share information about users, tasks, and goals; • They put a human face on analytic data; • They can spark new design concepts and encourage collaboration and innovation; • They are a way to share ideas and create a sense of shared history and purpose; • They help us understand the world by giving us insight into people who are not just like us; • They can even persuade others of the value of our contribution Prototyping 21Source:
  22. 22. What Storyboards Add to the Picture • Using storyboards allows the designer to quickly and easily add real-world contexts that involve place, people, and other potentially informative ambient artifacts; • Storyboards allow us to situate UIs in the real- world contexts in which they’ll be encountered; • Storyboarding helps enforce a discipline of thinking in terms of experiential flow Prototyping 22Source:
  23. 23. Some Examples of Storyboards Prototyping 23
  24. 24. Prototyping 24
  25. 25. Prototyping 25Image source:
  26. 26. Prototyping 26Image source:
  27. 27. Prototyping 27Image source:
  28. 28. Prototyping 28 Image source:
  29. 29. Now it is your turn: Create your own Storyboards Prototyping 29
  30. 30. End of Lecture Five Prototyping 30